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Internet Marketing and Business Growth tactics and strategies from Ford Saeks

Mobile Websites: The Future of Your Business is in the Palm of Your Hand

by Ford Saeks

When was the last time you looked at your website using an iPhone, iPad or any other mobile device? Chances are, unless you’ve specifically designed a mobile site, it isn’t fully functional on these mobile devices.

Along with video, mobile devices make up one of the fastest growing segments of the internet. Mobile phones have become like a remote control for nearly all aspects of our lives, and Cisco predicts that there will be 7.1 billion internet-connected mobile devices just four years from now.  So how can you capitalize on the popularity of mobile phones?  One way is by having a mobile website.

Mobile websites can be developed for just about all mobile devices, including iPhones, iPads, Android phones and tablets, Blackberries and Windows devices.

Would you believe, more than half of our clients are requesting mobile websites now.  The reason?  Because they realize the need to make their brand as mobile as their customers and one of our clients has actually reported significantly more traffic on their mobile site than their regular site!

If you’re a company or organization that wants to get targeted traffic, improved conversions and cater to your website visitor, then you need to make your brand as mobile as your customer.  Your website should be designed with today’s multifaceted Internet user in mind.

So go look at your website using an iPhone, iPad or any other mobile device. If you have Flash on your website or if you have a website totally built in Flash, then the millions of iPhone and iPad users can’t see your content. And while your regular website may show up on a mobile phone, the text will be tiny, some elements just won’t work on mobile devices, and the user has to constantly scroll up, down, left right, in and out.

You should definitely consider getting your website’s content produced in a mobile website format.  This means that the navigation, font size, content layout, and graphics are optimized for mobile devices, and more importantly, mobile customers.

For examples of mobile websites, check out our mobile website design portfolio and learn more about our mobile website design solutions.

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