Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks

How to Create a High-Converting Homepage

by Prime Concepts

Do you ever wonder why some businesses bring in a ton of leads that convert to sales while others struggle to stay afloat? Why some make huge profits while others barely break even? There could be a plethora of reasons behind a business underperforming, but a pretty good place to start looking would be their website.

Regardless of your business size or model, the majority of your clients and customers look you up online before considering a purchase. This is why your website needs to make one heck of an impression. An average user spends only a fraction of a second before deciding to stay on it or leave.

The average attention span of a person has reduced in the past few years due to the constant use of technology and it’s only getting shorter. This gives you a very small time frame to capture a lead and convert it into a sale before the prospect gets distracted by a competitor’s ad.

We have compiled a list of 5 ways to create a winning homepage that generates leads and makes that cha-ching!

  1. Use content that speaks to your audience

    A homepage has to be written from a prospect’s perspective. You need to put yourself in their shoes and get into their mindset before attempting to write copy. To make a homepage convert, it needs conversational copy that keeps the prospect engaged until the very end. A killer headline sets the stage while a benefits-oriented narrative resonates with a prospect’s deepest fears and strongest desires. Compelling copy evokes emotion while social proof and credibility enable one to make a decision. 

  1. Have an appealing website design and layout

    Research says that three-fourths of online consumers judge a company’s credibility based on the company’s website design. You might have been in business for decades and maintained a pristine reputation but the aesthetics of your website play a pivotal role in how your company is perceived. If the pictures take an eternity to load or if the layout is confusing, a prospect might lose interest and move on to a competitor’s website.

  1. A Powerful CTA or Call-to-Action is important

    Sometimes a website may have the most thought-provoking content but it doesn’t make up for a lack-luster CTA. It needs to be visually eye-catching and contextually persuasive for a prospect to take action.  Your CTA should motivate prospects to buy a product or service, subscribe to a newsletter, sign-up for a complimentary trial, or do exactly what you want them to.

  1. Appease the search engines with Search Engine Optimization or SEO

    Website traffic is imperative to generate leads and gain new customers. Your prospects use a search engine like Google or Bing to look for products and services. Having SEO practices in place ensures that your website always shows up higher on the search results pages. There’s a lot more to SEO than just rankings but you could always do some research or have an expert do it for you.

  1. Make your website mobile-friendly

    A large percentage of your prospects land on your website using their smartphones. This means your website needs to serve its purpose on smartphones and tablets just as well as it does on desktops. Responsive Web Design ensures easy access across devices and you’ll never lose a prospect because your website didn’t provide a great user experience on a smartphone.

 

This is by no means an all-inclusive list. There are multiple ways you can improve the converting rate of a homepage. The pointers above provide a great start to create one that attracts and retains prospects and keeps them interested all the way to the CTA. A high-converting homepage is an absolute must for all businesses and as achievable as it is, there is always room for improvement.

 

Interested in having a homepage that converts? Contact us by filling out the form.


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5 Business Lessons from The Christmas Chronicles

by Jeffrey Lutz

Borrowing themes from The Santa Clause and Elf, both available in the Do You See What I See archives, the Christmas Chronicles strayed a just a bit from the typical Christmas movie formula. This 2018 Netflix hit presented Santa as a deliciously chiseled hunk who commits grand theft auto, gets the verbal best of some street toughs, and has been known to snort a line or two to get through the long Christmas night. OF POWDERED SUGAR!

But through all his debauchery, Santa and his band of helpers offered important lessons you can use in business. I’m Jeff from Prime Concepts, and in this final episode of Do You See What I See? Business Lessons from holiday classics – we present the top 5 business lessons from The Christmas Chronicles.

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The Grinch

4 Business Lessons from How the Grinch Stole Christmas!

by Sean Sandifer

When the infamous Grinch first entered our lives through Dr. Suess way back in 1957, he didn’t just steal Christmas. No, ladies and gentlemen, he stole our hearts, and while The Grinch was busy stealing our hearts, HIS heart was becoming dangerously enlarged, growing three sizes in just one day. Before the inevitable cardiovascular issues destroyed his quality of life in later years, the Grinch was the conduit for some powerful business lessons that we can learn from to this day.

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5 Business Lessons from Frosty the Snowman

by Sean Sandifer

It’s December 17th, almost time for Frosty the Snowman to return once again. He shows up around this time every year to entertain children, rankle some police officers, and take a couple of puffs from the corncob pipe. Don’t worry, he doesn’t have any lungs, it can’t hurt him.

The American viewing public only gets to spend half an hour with Frosty every year, but we darn sure make the most of it. In one annual special, Frosty does a lot more than just say Happy Birthday and talk to animals. He also shows us lessons we can still apply to business more than 50 years since Frosty was first rolled up. I’m Sean from Prime Concepts, and this is Part Four of our series, Do You See What I See, Business Lessons From Holiday Classics.

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5 Business Lessons from Elf

by Jeffrey Lutz

Hey there. So I was thinking…

If you ignore the tragic backstory of Buddy the Elf… you know, that whole “not knowing his real family for 30 years thing” and being so poorly cared for by his orphanage that he’s unknowingly whisked away by St. Nick himself, the guy, or the elf – what is he again – actually has a pretty sweet gig.

As the only human at Santa’s workshop, he gets to eat as much candy as he wants, learn at the foot (or on the lap) of the wisest elf at the North Pole, and he only has to produce 85 Etch a Sketches a day instead of the typical 1,000. But after Buddy learns thathe’s not going to live to be, like, 6,000, he sets out for New York City – on foot! — to discover his true identity.

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5 Business Lessons from The Santa Clause

by Sean Sandifer

What would you think if you suddenly gained a hundred pounds, grew a bushy white beard, and noticed that your clothes were all tarnished with ashes and soot? Either 2020 struck again or you’ve assumed the role of Santa Claus. If your belly begins to shake like a bowl full of jelly, well, you may not be able to blame that on the year from hell.

Hello, I’m Sean from Prime Concepts and I would like to welcome you back to day two of our 12 day Series, Do You See What I See? Business Lessons From Holiday classics. If you haven’t pieced it together yet, today we’re digging into one of my personal favorites, The Santa Clause, starring Tim Allen. A movie in which a regular Joe, Scott Calvin, usurps the ole’ Kris Kringle and finds himself legally obligated to take up his mantle. 

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5 Business Lessons from Home Alone

by Jeffrey Lutz

When hapless burglars Marv and Harry dramatically crashed to the hardwood floor of a Chicago mansion, victims of Kevin McCallister’s diabolical but ingenious paint-can-to-the-face gag, you probably didn’t think, “Wow, there’s a great business lesson to be learned here.”

But we did. We’re always thinking about how the best laid cinematic plans of frightened but courageous eight-year-olds transfer to the corporate world.

That’s why, over the next 12 days, we’re presenting Do You See What I See? Business Lessons From Our Favorite Holiday Movies. The marketing team at Prime Concepts is watching – or in many cases rewatching – some holiday classics and newer favorites and carefully selecting the secret lessons hidden within the stories.

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Customer Care is Growing Up

The Maturing of the Customer Care Industry

by Prime Concepts

Customer Care Is Growing Up

Customer Care is “Growing Up” through Technological Transformation

 

The Baby Phase

Just under sixty years ago, customer service had an entirely different face – a sort of baby face that was still crawling across the floor with wide-eyed wonder. Back then, you had to physically go to a store and talk with a person face-to-face to get help, purchase an item, or return something. Sure, you could have used your good ole’ fashioned landline telephone for some inquiries, but mostly it was a one-on-one, nurturing approach.

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Direct-Response Copywriting Specialist – Ford Saeks Certified

by Ford Saeks

We can help you craft compelling sales copy to engage, influence and motivate your prospects into action.

Direct-Response Copywriting Specialist – Certified

The ability to write effective copy comes from practice, trial & error, testing, and experience. Our CEO, Ford Saeks believes in “sharpening the saw” and just completed and passed this copywriting expert certification.

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niche marketing

5 Great Videos on Niche Marketing

by Ford Saeks

For the first episode of his new YouTube show, our CEO Ford Saeks focused on niche marketing and the questions, “How do I find my niche?” and “How do I market to my niche?” We love his explanation but thought you might also benefit from hearing some others’ perspectives on the topic. Here are a few of the most-watched videos on YouTube right now for niche marketing.

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