I get it. You’re a business and you’re trying to save money by doing your own web design. Consider this: is that really the best use of your time and resources?
Website design and development is a complex and specialized field, and unless you’re a website expert yourself, chances are you’re not going to create a website that looks or performs as well as one designed by an experienced professional. Hiring a skilled marketing agency is well worth the cost. The results and support you receive will be better than what you would get with a solo attempt.
If you still think you can tackle a website alone, consider the hurdles that you’ll be up against.
- What Will You Do with a Blank Slate?
An empty canvas can be scarier than it looks. It can be exciting to get your hands on a new program or software for web development, but if you loaded it up, would you know what to do with it? If you’re not already a web developer, it takes a lot of time to learn HTML or any other coding language necessary to make a website run.
The quick solution might seem like using a program with a drag and drop website builder, like Wix, that largely eliminates the need to know how to code entirely. It might seem simple on the surface, but the same problem remains. It’s still a brand-new software with a learning curve that will take time to tackle.
A marketing agency already has the knowledge on how to tackle these programs. They’ve mastered the curve and know how to get the most out of the software they use.
- Why Have a Website That’s Not Made for You?
At this point you might be thinking well this drag and drop website creator comes with templates. I can just fill in the blanks and that will take care of the time issue that you just mentioned. Pre-made templates can shave some time for sure, but it’s worth considering who else is using them. You want a website with a design that’s unique to your brand, not a website design that’s used by you, the pet groomers down the street, the barbecue restaurant across town, and even possibly, your direct competitor.
- You Don’t Know What You Don’t Know
SEO, Alt-tags, snippets, schema data…I’ll bet the drag and drop program didn’t mention these! Search Engine Optimization (SEO) is essential for any business today. It helps websites like Google tag your website as relevant in your field and display it toward the top of the search results. A marketing agency will know how to navigate the algorithm to get the search engine recognition you deserve. This is a simple but crucial step that is easy to overlook when creating a website alone.
- What Will Happen When Something Breaks?
It’s inevitable, something will always break on a website. Maybe one morning you wake up and your embedded videos are suddenly not playing, or orders placed on your shopping cart aren’t processing. What will you do? Plugins and programs used to create websites are always updating and sometimes they can change behaviors in ways that not even a marketing agency can predict. What a marketing agency will be able to do is have the professional know how to examine the issue and make the changes necessary to put things back the way they were. This is where a website maintenance service comes in. Website maintenance helps keep your website constantly up to date, running smoothly and securely.
If you only have a base knowledge of website development, it can be difficult to even identify these issues, let alone fix them.
The details of building a website can get far more involved and intricate than this, but for starters these are the big picture concepts to consider when deciding how your business should handle designing a website.
If all these elements are starting to seem overwhelming, reach out to us to discuss which website solutions are best for you! Hiring an experienced marketing agency like us benefits you because you know they can build a functional website that looks great, drives traffic, and captures leads. Prime Concepts provides a great user experience without getting seduced by fancy features that may look cool but end up getting in the way of producing real results.
Contact Prime Concepts for a free marketing critique or to discuss your marketing needs.
Prime Concepts is a creative marketing agency that helps you find, attract, and keep customers through innovative solutions to your most pressing challenges.