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Andrea StangLet’s follow the path of a typical consumer. You see an ad for a product on Facebook. It catches your interest, so you click. The transition is pretty smooth and now you see a landing page design that gradually gives you more and more information about the benefits of this product.
Within sixty seconds of hitting that page, you should have access to and be able to consume all the information you need to make a decision. The focus on the benefits—in the headline, the sub-headlines, and the bullet points—allows you to decide whether or not to take action. This page that leads you to one clear choice is called a landing page.
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Ford SaeksPut yourself in the shoes of a meeting planner. You’ve been tasked with finding a keynote speaker for your organization’s latest event, and you want to find someone that can speak to your niche’s particular pain points, help them find solutions, and offer actionable steps they can take to transform their thinking and achieve amazing results. These same needs apply regardless of the industry or audience. So how do you get a meeting planner’s attention? Create a speaker website of course. But what’s next? How do you write a great meeting planner page to convince them to book you today? Follow these steps and you’ll have the copy and content for your own meeting planner page.
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Ford SaeksSpeakers, the first thing a meeting planner does when considering whether or not to hire you for an event is take a look at your website. Their goal is to learn about your message, your typical audience and your fee. But they also want to know that you are an expert whose opinions are valued by reputable companies and thousands of followers. Your site becomes your first impression, and your speaker website design will reflect on you. Here are a few things a viewer will be critiquing on your site.
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Ford SaeksGone are the days when we front end developers can create one site, one set of rules, and be done. When we talk about the definition of a responsive site – and why you need it – we’re not just talking about serving your mobile device. No, the need for a responsive site goes well beyond catering to the mobile masses. While that’s certainly where the philosophy started (as well it should – mobile internet use increases exponentially every day), responsive web development is about maximizing a site’s performance across any internet-connected device.
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Ford SaeksSo how do people perceive your website?
The stir of recent controversy about an ugly dress over social media makes it very clear that people see colors differently and colors invoke psychological responses.
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Ford SaeksI know, I know – you’re tired of the click-baity titles and the top 10 lists at the end of the year. But hey, they’re not only great eye-catchers, they’re useful. The web is constantly changing, and that’s not a phrase I’m using lightly.
As a developer, I can easily say that something is outdated if I say it looks “so two years ago.” You know you’re really in trouble when I say “that’s so five years ago.” The web changes at lightning speeds, and we love keeping up with those trends to bring the best product for our clients.
However, not all trends are created equally. Some are good, and some are bad. Let’s break it down by the good and bad, and we’ll explain why some of the fads just might fade.
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Ford Saeks
Non-profit Website Design Example
Coinciding with our newest website launch, we’ve noticed significant web interest around the idea of non-profit website design and development.
Certainly, the nature of such an organization has a unique set of needs that differs from the standard website selling products or touting services.
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