Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

Latest "Social Media Marketing" Posts

These 4 Metrics Calculate the Economic Value of Your Social Media Efforts

by Andrea Stang

Because you know it’s important to use data to drive action, you look at your social media metrics regularly. You chart the growth in your followers and their likes and shares of your posts. But you’re frustrated because you don’t see how this is really affecting your business. You don’t see the value of your social media efforts. Besides, each social media platform has its own metrics—likes, replies, comments, shares, plusses, repins, etc.

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Need to Save Time? Here Are 9 Awesome Blogging Tools

by Ford Saeks

No man (or woman) is an island, as they say, so don’t expect to manage your blogging empire alone. Even if you don’t have a team at your beck and call, all hope is not lost. This is the digital age, after all, and there are plenty of blogging tools to help even the solopreneur speed up the writing and publishing process. Here are a few of our favorite resources.

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Blog Schedule Creation In 6 Easy Steps

by Ford Saeks

Most bloggers and business owners know that a blog schedule is helpful. They know that they should develop one. The problem is that the whole process just seems a bit overwhelming. It doesn’t have to be, though. We’ve even provided a free download of our editable Editorial and Social Media Calendar to help you! But before you start, here are some blog schedule ideas that will simplify your digital life.

How to Set Up a Blog Schedule in 6 Easy Steps by Prime Concepts Group Speaking and Marketing

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Syndicate Your Content Through Multiple Platforms

by Ford Saeks

You are an expert in your field and have created loads of great content for your audience. Now where should you distribute it? How do you get started?

First you want to think about your ideal lead or customer…do you have them in mind? Great! Where do they hang out? What are their hobbies? What kind of car do they drive? Make sure you have really dug deep to know your prospect.

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8 Tips for Making the Most of Your Social Media Marketing

by Ford Saeks

One of the questions we get asked a lot is, “How do I use social media to market my business?”

That’s a pretty big question, and the answer really depends on how much time you have.

Since time is money and most of us never have enough of either, here’s the short answer:

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5 Reasons Why Marketing Has Become More Social

by Ford Saeks

Yes, we are talking about social media.

I’m guessing that everyone reading this has their own personal social media accounts. Am I right? Now, do you have social media accounts for your business? If the answer is no, we need to change that.

Social media has become a free way to share content and get noticed as a business on the web. It is becoming more and more important for your customers to be able to find you on the web every day.

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Business Pinterest Marketing

If a Picture is Worth a Thousand Words, Why Isn’t Your Business Using Pinterest for Marketing?

by Ford Saeks

A Few Reasons Why You May Not Be Leveraging the Power of Pinterest…

1. You think Pinterest won’t reach your target audience.

Ask the next person you see if they’re on Pinterest. Go ahead. We’ll wait…

Chances are, they said yes. More than 70 million people actively use the visual social network Pinterest, and that number is growing astronomically. And, only a small fraction of those users are businesses. That means less competition for you.

If you happen to be a non-member, here’s how Pinterest works: “Pinners” create and share “pins” of visual content that interest them. There are pins for almost anything you can think of—clothing, hairstyles, decorating ideas, vacation spots…the list is endless. As with any social media, your reach with Pinterest increases exponentially as people share your content. (Bonus: Pins show up on other social media feeds, like Facebook.)

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Sharing Infographics

13 Reasons You Need to Start Sharing Infographics Yesterday

by Ford Saeks

It’s 2014, and your Facebook News feed is probably polka-squared with infographics. And if you’re not sharing them with your customers, you’re leaving money on the table. Here are 13 reasons why.

Do you remember your first time? You were probably perusing Facebook on your lunch break when you saw a brilliantly-bright-colored post from one of your friends about “What You Should Watch on Netflix” or something about tigers. Drawn to the giant picture like a bug to a lamp, you clicked half-consciously.

And, all of a sudden, you were pulled into a completely magical world of startling statistics, facts, and figures. A world where information came at you in tiny segments rather than lengthy paragraphs. A world where you could learn everything you needed to know in about 45 seconds.

All of a sudden, you were pulled into a world where you actually cared about tigers.

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Worst Facebook Business Page

7 Ways You May Be Dropping the Ball with Your Facebook Business Page

by Ford Saeks
Internet marketing expert Ford Saeks examines 6 ways that your company may be fumbling when it comes to your company’s Facebook business page. Check out these tips for how to dramatically improve your Facebook business page, and then get to it!

You work hard to maintain your company’s professional image—on- and off-line. You’ve put in the hours to build specialized business profile pages on Google+, YouTube, LinkedIn, and Facebook. But you’re just not seeing the promised dividends yet. So what’s the hang-up? Why isn’t your Facebook business page producing the massive site traffic and leads that you were promised?

Today, I’m going to suggest a few possible reasons for your lackluster performance on Facebook. There are a lot of ways to do Facebook wrong, but these are seven of the most dangerous pitfalls for businesses on Facebook.

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Marketing Trends for 2013

4 Marketing Trends for 2013: New Edison Research

by Ford Saeks

Edison Research, one of the world’s largest and most respected media research companies, has released the 2013 Infinite Dial Report.  This report helps marketers and organizations understand emerging trends that will have a big impact on their marketing strategies.  Check out some of the notable trends we picked up on:

Top Marketing Trends for 2013

Trend #1: The Majority of Americans Have Smartphones

Americans with Smartphones

We’ve been saying it for a long time, but the numbers only continue to support the idea that the future of your business is in the palm of your hand.  According to the latest research, a staggering 53% of Americans now have a smartphone, which means an estimated 139 million are using their smartphone to surf the web, watch videos, shop online, etc.

So if you’re a company or organization that wants to improve conversions and cater to your website visitor, then you absolutely must make your brand as mobile as your customer.  Your website should be designed for mobile compatibility.

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