Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

Latest "Search Engine Optimization" Posts

Need to Save Time? Here Are 9 Awesome Blogging Tools

by Ford Saeks

No man (or woman) is an island, as they say, so don’t expect to manage your blogging empire alone. Even if you don’t have a team at your beck and call, all hope is not lost. This is the digital age, after all, and there are plenty of blogging tools to help even the solopreneur speed up the writing and publishing process. Here are a few of our favorite resources.

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Monthly Website Maintenance and Your Business Marketing

by Ford Saeks

Did you know that your website will actually work for you and your business? Your website can bring in traffic and help make conversions as long as you keep it up to date and taken care of.

Search engines love fresh content, fast load speeds and secure sites. Fresh content will drive daily impressions and assure that your visitors are getting what they need from your website. So, how do you keep your content current and working hard for you?Happy Women Updating Website

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5 Random Things, Will This Get Clicks?

by Ford Saeks

I’ve been tasked with writing a blog post to help drive traffic to our website and I don’t really know what to write about. So I finally just decided to write about five random things to see if using the typical [Insert Number] Tips/Strategies/Ideas to Increase/Drive/Get/Whatever type headline would get any traffic at all. And if this doesn’t work, next time I may go straight to using sensational clickbait and make a post titled “Kim Kardashian’s Gmail Hacked, Here Are All Her Nude Photos.”

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Using Google Analytics to Identify Google Penalties

How to Identify a Google Penalty Using Google Analytics

by Ford Saeks

One of our clients thought they were steadily growing organic traffic after some changes to their site. It turns out they were recovering from a Google algorithm penalty they didn’t even know they’d been hit by. This week I share how you can use Google Analytics to prevent the same thing from happening to you.

The Myth: Penalties are Obvious

You tell yourself, if Google hasn’t physically called you to tell you to stop your spamming, then you probably weren’t fazed by Google’s algorithm changes. Google penalties look like steep drops (and sirens usually go off)– they’re unmistakable. On the other hand, when you pull up Google Analytics, you see relatively smooth dips and climbs. At least it seems to even out. Something like this:

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HTTPs Not Provided Keywords SERP

Keyword (Not Provided)? A Guide to Google’s Encrypted Search Results

by Ford Saeks
Keywords are a critical part of your site’s traffic generation strategy. But what if you can’t identify the keywords people are using to access your site? Keep reading to see how Google’s encrypted search update will affect your bottom line—unless you start to rethink your SEO strategy altogether.

On Friday, Google unleashed a change that search experts have called one of the most significant changes for online marketers, ever. And if you weren’t looking for it, you probably missed it. What was the update? Google now serves up all search queries on an encrypted connection.

Here’s what we’re talking about. Before Friday, this is what a URL for a search results page looked like this:

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Who Says Bank Websites Have to be Boring and Ugly?

by Ford Saeks

Bank Website Design and Development by Prime Concepts Group is Anything But!

What comes to mind when you imagine a bank website?  Most people picture bland, colorless and text-heavy, but it doesn’t have to be that way– nor should it! Prime Concepts Group is experienced in bank website design, bank website development and bank website search engine optimization.  In fact, within the last two months, we’ve designed and developed two beautiful bank websites– not to mention a third bank website we’re working on as we speak!

Want to see more of the work we’ve done in bank website redesigns? Click here to see how we can take your bank’s site to the next level.

Take a moment to check out the impressive results and let us know what you think!

Bank Website Design and Development: Mission Valley Bank
www.MissionValleyBank.com

Mission Valley Bank Website Design and Development

Bank Website Design and Development: Decorah Bank
www.DecorahBank.com

Decorah Bank Website Design and Development by Prime Concepts

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Get Top Rankings in the Search Engines Utilizing Search Engine Optimization (SEO)

by Ford Saeks

When one of our recent clients, Art Leger, engaged Prime Concepts to create a website for his Wichita, KS company, Clean Rite Pressure Washing & Sweeping, his main goal was to get top rankings in local search results.

Prime Concepts worked with Art during his integrated marketing project to identify the best keyword and SEO strategies for his business with the goal of getting Clean Rite top search engine rankings on his business’ targeted keyword phrases.

Check out the impressive results below, displaying some of Art’s top keyword phrases and the positions they’re all currently holding on the first page of Google’s searches: 

  1. pressure washing wichita: 1st

    Needless to say, Art is pleased!

  2. power washing wichita: 1st
  3. day porting wichita: 1st, 2nd, 3rd, 4th, 5th, 6th
  4. professional sweeping wichita: 2nd, 3rd, 4th
  5. hot water pressure cleaning wichita: 2nd, 3rd
  6. parking garage sweeping wichita: 2nd, 3rd
  7. property maintenance wichita: 2nd
  8. graffiti removal wichita: 2nd
  9. parking lot striping wichita: 2nd
  10. property services wichita: 3rd

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Increase Search Engine Rankings and Generate More Traffic to Your Site

by Ford Saeks

One of the top questions I get asked is, “How do we get higher rankings in the search engines?”

There are many factors involved, but having a large amount of relevant website content about your products, services and solutions is one key.  The more fresh content you have related to the main search terms and stages of the buying processes you’ve identified, the more likely the search engines are to raise your rankings.

You should also consider your keyword placement and keyword density on the body of your web pages.  Think specific keyword phrases— not “keywords.”  Why?  Due to the extreme amount of competition for general terms in the search engines, you stand a far better chance to rank well for specific phrases where there is less competition.

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They’re Just Words… Or are They?

by Ford Saeks

One of the first things I have copywriters do when they start at Prime Concepts is to read information on writing with keywords.  The information is definitely helpful since we are a custom website design, online marketing, graphic design, interactive design and internet marketing company.

Really, though, I’ve learned how important it is for all companies to incorporate keywords into their web content.  But what if your website has already been built and you don’t have a new website planned anytime soon?  You can still incorporate keywords into articles, newsletters and blog posts you put on the web.

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Avoid Duplicate Content, Effectively Use Article Marketing, and Get More Website Traffic

by Ford Saeks

Duplicate website content… This is a simple concept, mostly misunderstood and easily fixed.  I’m going to approach this from a few perspectives and give you the links and tools that can help you.

First, understand that it’s the search-engine’s goal to provide the best search results for the user.  While Google, Bing and Yahoo rank website pages a bit differently they all have the same outcome of a positive and relevant user experience.  That experience comes from listing unique pages on their search result pages (SERPS).

For this blog posting, I’m just going to use Google as “the search engine”.

Duplicate content generally refers to blocks of text or entire pages that are virtually the same.

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