Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

Latest "Professional Speaking" Posts

How to Monetize Your Expertise: Be An Expert

by Ford Saeks

Being an expert is more than just being a speaker, consultant or author. You need to become a solutions expert, which means looking at what problems you solve that other people will pay to make go away. Let’s take a look at a few steps you can take to become a solutions expert.

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Event Second Screening: Is Your Website Responsive?

by Ford Saeks

Think about the last event you attended. Usually the speaker will have a slideshow or some kind of media to provide an interactive element. Many will have their website listed throughout the materials they show. If you like what you’re hearing, is it not one of your first instincts to go to their website and learn more about them?

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Are you a Thought-Leader or an Expert?

by Ford Saeks

Expert, Thought Leader, Influencer, Game-Changer….. this list could go on for days.

Thanks to so-called “marketing geniuses” fancy buzz words have flooded the market and have caused confusion and chaos on what qualifies someone to fall into these specific categories. For example, you may hear someone refer to themselves as an “Industry Expert” or as “The Thought Leader” of their industry. So, how can you tell the difference between an expert and a thought leader?

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Three Tips to Turn Your Expertise into Multiple Streams of Income

by Ford Saeks

In today’s overstimulated world, your prospects and clients are bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. That means it’s more important than ever to position yourself as an expert, understand your value propositions and revenue model and improve your product offerings…to get more bookings, sell more products, attract new clients and make money.

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Photo courtesy of @UFV at Flickr Creative Commons

Yep, Even Speakers Need Mobile Websites. Here’s Why…

by Ford Saeks

If you’re a professional speaker, you can’t afford NOT  to have a mobile website– and not just because your site’s rankings depend on it. Even if you’re not seeing a lot of mobile traffic to your site, having a mobile presence is still a tremendous asset for speakers. Here are 5 reasons why it’s time to get mobile.

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Why Should Your Organization Consider Hiring an Internet Marketing Speaker?

by Ford Saeks

Internet Marketing Speaker Ford Saeks Offers Fresh Ideas, an Innovative Approach and EXPLOSIVE Growth!

Internet Marketing Speaker Ford SaeksWould you like to increase revenues, enhance productivity, gain the competitive edge and produce higher profits?

If you answer yes, your organization could benefit from a business growth and internet marketing presentation with impact, interactivity and idea-oriented action steps to increase results!

As president and CEO of Prime Concepts Group, an integrated marketing services firm, Ford Saeks’ extensive background in the business world and the Internet provides his clients with a unique advantage.  His practical business growth strategies have been applied across a wide range of industries and organizations, helping clients supercharge their results!

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Professional Speakers, Authors and Consultants: Three Tips to Turn Your Expertise into Multiple Streams of Income

by Ford Saeks

Get More Bookings, Sell More Products, Attract New Clients and Make MoneyIn today’s over-stimulated world, your prospects and clients are bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions.  That means it’s more important than ever to position yourself as an expert, understand your value propositions and revenue model and improve your product offerings … to get more bookings, sell more products, attract new clients and make money.

Position Yourself as an Expert

As a professional speaker, author or consultant, you no-doubt think of yourself and refer to yourself as exactly that—a professional speaker, author or consultant.  But you couldn’t be more wrong when communicating to your target market!  Thinking of your expertise in terms of how you do what you do means you’re focused more on the features and not the benefit solutions you provide.

Your expertise in a topic area or your ability to speak, write or consult is a feature. The benefit is the value your clients get from your products and services.  Ask yourself, “What problems do I solve or what solutions do I provide that other people will pay to make go away?

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Expand Your Digital Footprint, Attract New Customers and Gain a Competitive Edge

by Ford Saeks

Business Growth Speaker Ford Saeks Helps Businesses Improve Their Find-ability, Unique-ability and Profitability

President and CEO of Prime Concepts, Ford Saeks, recently spoke at the Entrepreneurs’ Organization Kansas City Chapter, presenting the topic “Business Growth Acceleration™: Improving Your Find-ability, Unique-ability and Profitability.”

Business Growth and Internet Marketing Speaker Ford Saeks

Ford Saeks Speaking at the Kauffman Foundation for Entrepreneurship

         The E.O. audience discovered:

  • Seven business-growth techniques to turbo-charge their results.
  • Secrets to attract referrals and new customers like a magnet.
  • Methods to help them shorten their sales cycles and improve conversions.
  • The non-technical approach to leveraging their online and traditional marketing efforts.
  • How to communicate a congruent brand through their website and social media, along with traditional mediums that give them top-of-mind awareness, more sales and increased profits.

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Why You Need an Online News and Media/ Press Center and How to Do It Right

by Ford Saeks

Will Bowen's New Website by Prime Concepts GroupBottom line: if you’re a speaker, trainer or consultant, you need an online news and media/ press center.  Why?  Because a news and media center is the first (and sometimes only) page a meeting planner, journalist or member of the media will look for on your website.  And what a good media center will deliver is everything an interested journalist needs to send you an email, pick up the phone or fill out a contact form.

So what, specifically, should your news and media center contain?

Well, let’s use one of our recent clients, Will Bowen, as an example.  Will is perfect to use because as a nationally acclaimed speaker and founder of A Complaint Free World, Will has been interviewed on The Oprah Show, Today and ABC World News, and he has been featured in publications such as People, Newsweek and the Wall Street Journal.

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Internet Marketing Speaker Ford Saeks Business Growth Specialist

by Ford Saeks

There are two categories of Internet Marketing Speakers

Presentations, Seminars and Workshops about Internet MarketingThose that earn the majority of their income from selling products and services teaching others how to be internet marketers and those that show other companies how to utilize Internet marketing to grow their business.

One helps others become Internet Marketers and the other type offers services to grow through leveraging the power of Internet marketing.  They differ widely on their experience and expertise.

If you’re looking for an Internet Marketing Speaker to help you grow your business, increase conversions, get higher rankings in the search engines and make the most of your social media efforts then I can help you.  

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