Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

Latest "Mobile Marketing" Posts

Event Second Screening: Is Your Website Responsive?

by Ford Saeks

Think about the last event you attended. Usually the speaker will have a slideshow or some kind of media to provide an interactive element. Many will have their website listed throughout the materials they show. If you like what you’re hearing, is it not one of your first instincts to go to their website and learn more about them?

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5 Key Concepts of Responsive Design

by Ford Saeks

Two and more years ago, the only people really talking about responsive design and development were the professionals. Those people doing it and helping their clients by building their sites that way, but those same clients didn’t really know to ask for it.

Now they do. More and more, the everyday web user knows what responsive means, at least in its most basic definition, and business owners are demanding responsive sites because they know that is usually the best option for them.

So, you might know basically what it is or know to that it helps your site’s SEO and user experience (UX), but what exactly are the key concepts of responsive design?

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Photo courtesy of @UFV at Flickr Creative Commons

Yep, Even Speakers Need Mobile Websites. Here’s Why…

by Ford Saeks

If you’re a professional speaker, you can’t afford NOT  to have a mobile website– and not just because your site’s rankings depend on it. Even if you’re not seeing a lot of mobile traffic to your site, having a mobile presence is still a tremendous asset for speakers. Here are 5 reasons why it’s time to get mobile.

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Mobile Websites: The Future of Your Business is in the Palm of Your Hand

by Ford Saeks

When was the last time you looked at your website using an iPhone, iPad or any other mobile device? Chances are, unless you’ve specifically designed a mobile site, it isn’t fully functional on these mobile devices.

Along with video, mobile devices make up one of the fastest growing segments of the internet. Mobile phones have become like a remote control for nearly all aspects of our lives, and Cisco predicts that there will be 7.1 billion internet-connected mobile devices just four years from now.  So how can you capitalize on the popularity of mobile phones?  One way is by having a mobile website.

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“Check in” to the New Social Media Trend

by Ford Saeks

What are geolocation applications and why do they matter to your business?

Geolocation applications like FourSquare, Gowalla and the recently released Facebook places are the latest social media trend and the next big thing for businesses and advertisers to use to connect with prospects and customers.

So what exactly are geolocation applications? A whole category of apps that are based around phones that are smart enough to know your location. If you have a smartphone, you can use these geolocation applications to check in to places, let your friends know where you are, and see where you friends are. You might see the use in this if you’ve ever gone somewhere, only to discover later that your colleagues or friends were there too. Beyond simply knowing where your friends are, on Foursquare and Gowalla you can also see tips left by people who have visited that place before you, for example in a restaurant you might find a tip about what to order.

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What Does Your Website Look Like on the iPhone, iPad or Smartphone?

by Ford Saeks

Improving your website visitor’s experience through effective website design that works cross-platform and on a wide range of Internet devices, smartphones, iPhones and iPads.

Businesses today need to think about how their customers will use their website and respond to their customer’s needs.

Get your site converted for mobile devices and smartphonesNo one would argue that their prospects are checking them out online before doing business with them.  The problem (and opportunity)  is they are viewing your website through multiple devices and formats.

You would think that by now there would be more universal standards for website design, but actually it’s grown tougher each year.

For example, have you looked at your website using an iPhone, iPad or smartphone?  What about through different website browsers like Chrome, Firefox, Safari and Explorer?  And then there are different versions of the web browsers, plug-ins, add-ons, and widgets.  Let’s explore smartphone website designs and why it’s important for your business…

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