Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks

Latest "Marketing" Posts

Choosing the Right Trade Show for Your Business

by Ford Saeks

When it comes to growing your business or launching a new product, trade and consumer shows can be the most effective and fastest way to gain industry insight, capture new prospect leads, and network.

You can learn more in three days by going to a trade show than you can in 3 months, or even years, of just searching.  The key is selecting the right show to get the best bang for your buck…

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Motivational Buying Triggers

by Ford Saeks

90 ways to Use Emotional Charm to Sweep Customers Off Their Feet

Clients are always asking me, “How do you get customers to buy more?”

My answer:
You must connect with them on an emotional level. People make purchases based on their emotions, and once you have created an emotional bond with a customer you increase chances of getting repeat purchases from that person. If you tell a prospect your product or service will make her so attractive that nobody – man or woman – who passes by will be able to stop themselves from staring at her in awe and amazement (or with eyes full of envy) you will turn that prospect into a customer. Then, if you deliver enough added value to that customer, she will come back again and again and will become a loyal customer who will even refer her friends to you.

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AIDA Formula – How to Design Effective Marketing Materials

by Ford Saeks

It doesn’t matter what you’re selling or what industry you’re in…or if you’re selling online or offline…you can only stay in business if you’re making a profit. That profit comes from either increasing sales or reducing your expenses…

This blog is about both, because when you make your marketing materials more effective—you’ll increase your bottom line.

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How to Design Marketing Materials – part 1

by Ford Saeks

I’ll reveal strategies for designing attention getting marketing materials that will motivate your customers to take action!

Whether you’re an actual designer, the CEO, Marketing Director, Entrepreneur or on the team, I’ve got success strategies for every stage in the development process. I am going to assume you already know who you target markets are, and have a clear understanding of your products and services… If not, that’s the first thing to put on your list of action steps.

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Creating Your Marketing Mindset – Unleashing Innovation – Part 2

by Ford Saeks

In this marketing blog post we’ll look at what kinds of things that might be blocking your creativity.

The Three things that can get in your way and block your creativity are:

  • Your Perceptions
  • Your Emotions
  • Your Culture & Environment

Perceptions. – What things MEAN to you?

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Creating Your Marketing Mindset Part 1

by Ford Saeks

Is your B.S. getting in the way of your marketing success?

Think about your role in the marketing process?

Are you an Executive, Marketing Director, Entrepreneur, business owner, or sales person? … Regardless, “The Profit Rich Marketing Show” will help you increase your sales and profits!

Here are some Keys get you on track.

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Use Publicity to Grow Your Business

by Ford Saeks

How to Get Free Publicity

Publicity as you know comes in many communication forms, from traditional print, tv, and radio to the power of the internet. My outcome is to re-ignite your passion and purpose for creating FREE and low cost publicity to increase your market share!

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How to Get Free Publicity

by Ford Saeks

Whiz-kid goes from Rags to Riches and Makes Millions with Bike Rack Idea!… was the headline in The Globe Magazine. That was just one of literally hundreds of articles and stories that were generated from my publicity efforts for my sporting goods company.

Now the GLOBE wasn’t my first choice for my entrepreneurial story when I was working to increase exposure and sales using press releases. It started with me sending press releases about my products to local papers, then trade publications, and went on to include national & international magazines, including USA Today, Entrepreneur, Success, Popular Science and many others.

“Using the Power of Publicity to Increase Sales”

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Creating Your Marketing Plan – Part 2

by Ford Saeks

A great way to drive home the importance of having a marketing plan is to imagine you’re sitting in your dream car, but with one little caveat… the windows are all painted black and there are no gauges. You push the pedal to floor and zoom, zoom, away you go! What do you think is going to happen next? Certainly, you’re going to crash-not a pretty picture.

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Creating Your Massive Action Marketing Plan – Part 1

by Ford Saeks

It’s long been said that “if you cannot measure it-you cannot manage it.” Nowhere is this more true than with direct and internet marketing campaigns, where the necessity of examining what works and what doesn’t directly influences the bottom-line.

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