Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks

Latest "Internet Marketing" Posts

Taco Bell

5 Lessons My Favorite Taco Bell Taught Me About E-Commerce User Experience

by Ford Saeks

What can my favorite Taco Bell restaurant teach us about the value of a positive user experience? More than you might think. Today, I explore four of the lessons I learned the last time I lived mas(ly).

This afternoon, on a short lunch break, I stopped at the Taco Bell that sits directly across the street from the office park that includes Prime Concepts Group. I’ve been to this restaurant countless times and have always had a remarkably positive experience, and today was no different.

Actually, there was one difference—today I was cognizant enough of the experience to start developing a blog post about it. It turns out, my favorite Taco Bell can actually teach us quite a bit about the value of a positive e-commerce user experience.

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Clearly Communicate Your Brand

Are You Clearly Communicating Your Brand to Prospects?

by Ford Saeks

Most of our clients would answer “yes” to the question above—they believe they’re clearly communicating their brand.  But what’s often determined by looking at their website, social media or marketing materials is that we can’t figure out exactly what they do or what they offer, which means…. their prospects probably can’t either.

At this point, we usually ask a series of questions to determine their unique value proposition, but sometimes we have to take it a step further by asking: “If you had to explain what you do to a five-year-old, what would you say?”  Or, “How would you quickly explain what you do to someone on an elevator?” Or, “What problem do people pay you to make go away?

What the questions above help our clients to do is see their business from a fresh, value-focused perspective.  Suddenly they’re removed from all the extra “stuff” and they’re forced to see what their unique value truly is.  This clarity can have a transcending affect on all areas of their business.

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Expand Your Digital Footprint

Expand Your Digital Footprint in Three Easy Steps

by Ford Saeks

Attracting new customers or clients is an important goal for most companies and organizations.  But what sometimes happens is a business built primarily on referrals that may have begun to slow down…  Sound familiar?

Referrals used to be a safe bet, but in today’s over-stimulated world, your prospects are now bombarded with marketing messages and influenced by social proof, making it harder and harder to stand out from the competition.

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Marketing Trends for 2013

4 Marketing Trends for 2013: New Edison Research

by Ford Saeks

Edison Research, one of the world’s largest and most respected media research companies, has released the 2013 Infinite Dial Report.  This report helps marketers and organizations understand emerging trends that will have a big impact on their marketing strategies.  Check out some of the notable trends we picked up on:

Top Marketing Trends for 2013

Trend #1: The Majority of Americans Have Smartphones

Americans with Smartphones

We’ve been saying it for a long time, but the numbers only continue to support the idea that the future of your business is in the palm of your hand.  According to the latest research, a staggering 53% of Americans now have a smartphone, which means an estimated 139 million are using their smartphone to surf the web, watch videos, shop online, etc.

So if you’re a company or organization that wants to improve conversions and cater to your website visitor, then you absolutely must make your brand as mobile as your customer.  Your website should be designed for mobile compatibility.

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How to Add Custom Tabs to Your Facebook Business Page

by Ford Saeks

It’s been quite some time since Facebook business pages underwent design changes, including the addition of Timeline, but we’re still getting a lot of clients asking how to add custom tabs to their Facebook business page. 

If you’ve had the same thing on your list and just haven’t gotten around to it, don’t worry—adding custom tabs is pretty quick and easy—just follow the steps below:

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Three Tips for How to Market a Venue Effectively

by Ford Saeks

Local Spotlight: Pat Peppard’s Loft at 420

From time to time we like to showcase a current or recent client, but this particular client is especially near and dear to our heart because she and her amazing event venue are right here in Wichita, KS!

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Are You Using Target Marketing to Increase Conversions?

by Ford Saeks

If You’re Sending the Same Message to Multiple Markets, You’re Missing Out on Conversions!

Think about your prospects…  Likely, your business has at least a couple different target markets.  Try to put yourself in the mind of each.  What does each target market want?  Why does each target market take action?

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Don’t Scare Customers Away with 800 Numbers!

by Ford Saeks

Picture this: You’re researching a product you’ve been thinking about buying… we’ll use shoes, for example. Since you’re shopping online and can’t actually try the shoes on, you want to talk to a real person to ask a few questions. On the company’s website, you see the following phone number: 1 (800) 555-SHOE.

Tell me, what comes to mind? Do you envision a call center where your call will be answered by a faceless robot with a monotone voice? Or maybe an under-trained customer service person?  Do you dread pressing 1, 2, 3, or 4 in frustration as you try to find a real person at the end of an automated menu? Chances are, this experience probably HAS happened to you before.

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Using the Web to Position Yourself as an Expert

by Ford Saeks

www.CompatibilityCode.com Website by Prime ConceptsWhat problems do people pay you to make go away?  Why do they spend money with you instead of your competition?  

If you’re like our client, compatibility expert Elizabeth E. George, you can quickly and easily answer the above questions because you’ve already clearly defined your USP (Unique Selling Proposition).  Your USP is that special “thing” or “things” that people look to you for and that differentiate you from the competition.

Although Elizabeth was clear on her USP– helping individuals and groups find forever love, relationship and marriage compatibility– she needed our help in using the web to position herself as an expert.

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How to Effectively Develop a Non-Profit Website

by Ford Saeks

Non-Profit Website Design by Prime Concepts Group

Non-profit Website Design Example

Coinciding with our newest website launch, we’ve noticed significant web interest around the idea of non-profit website design and development. 

Certainly, the nature of such an organization has a unique set of needs that differs from the standard website selling products or touting services.

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