Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

Latest "Internet Marketing" Posts

Warning: You’re Losing Money by Not Using a Call to Action (CTA)

by Andrea Stang

Register Now! Download Now! Yes, Please! Try it Free! Get Instant Access! Let’s Connect! You’ve seen examples of great call to action (CTA) buttons on most of your favorite sites. No longer do they say “Submit,” “Subscribe,” or “Learn More.” The trend is moving towards attention-grabbing persuasion, urgency, and exclusivity. And there’s a good reason. With a CTA, your goal is to stop the reader in their tracks and get them to notice that button, click, it and move through the process you’ve laid out for them.

So why should you bother creating custom CTAs? Let’s go over the basics.

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Using Lead Magnets to Give True Value to Your Customers

by Ford Saeks

Ever signed up for a free trial, a template, or set of tips in exchange for your email? That is a lead capture, a tool that marketers use to provide great information for their prospective clients. You signed up because they were going to give you something you were interested in or was valuable to you, and all you needed to do was provide your name and email to get great tools for free!

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Top 5 Things to Update on My website

by Ford Saeks

Running a business is a lot like juggling, you have to focus on many different components to keep things running smoothly and make sure you don’t drop the ball. We are here to try to make that easier with a list of items to keep updated regularly, as well as a Monthly Maintenance Checklist for you to download so you can concentrate on running your company.

  1. Products & Services: Adding and enhancing your products or services is critical to getting the right kind of search engine traffic. Keep people updated on your new products, promotions and services so you get them to the right place.

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Monthly Website Maintenance and Your Business Marketing

by Ford Saeks

Did you know that your website will actually work for you and your business? Your website can bring in traffic and help make conversions as long as you keep it up to date and taken care of.

Search engines love fresh content, fast load speeds and secure sites. Fresh content will drive daily impressions and assure that your visitors are getting what they need from your website. So, how do you keep your content current and working hard for you?Happy Women Updating Website

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6 Rules for the Proper Care of your Web Developer

by Ford Saeks

Anyone who has ever seen the IT Crowd knows that we computer nerds are a sensitive breed, and we web developers have our own peculiar brand of eccentricity.

After all, we speak multiple languages of basic gibberish and spend hours arguing over esoteric things.

How does the general public deal with us, the mysterious nerds? Well, when it comes to getting the best out of your developer, there are a few simple rules you should follow: 

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Why You Can’t Afford Not to Have a Responsive Website.

by Ford Saeks

What is a responsive website?

A responsive website rearrange the content on your website so it can be viewed on any screen size, including mobile smartphones and tablets. Why is it important to you?

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Top 5 Components of Your Homepage

by Ford Saeks

Your homepage is the first thing potential clients or customers see when they get to your website. Let’s look at 5 components that will help your homepage achieve maximum impact!

 

  1. Consistent Branding: We generally read from left to right, top to bottom, so let’s make sure everyone knows whose site they are at right off the bat with your logo in the header. You should also use a consistent color scheme to accentuate your branding. Use the colors in your logo or if you only have a single color logo, take a look at Adobe Kuler for some color palette suggestions.

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First Impressions: What Does Your Business Website Say About You?

by Ford Saeks

You have seconds to make a first impression and you will never get a second chance. With instant access to the internet, most people get their first impression of your company from your website before ever meeting you in person.

What does your business website say about you?

Imagine walking into a room and seeing three people standing in front of you:

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Does Your Business Website Work as Hard as You Do?

by Ford Saeks

As a consumer yourself what’s the first thing you do when you’re thinking about a product? If you are like me you research big items like televisions, cars all the way down to the best food for my pet or which plants grown the best in my region. First thing that comes to mind is you “Google” it. Your customers are doing the same thing for your products.

Consumers tend to go through 3 stages when getting ready to purchase a product:

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Recent Client Gets Doubled Traffic and More Bookings Than Ever Before!

by Ford Saeks

Find Out What We Did for Mike Rayburn and What We Can Do for You!

Anyone who has heard Mike Rayburn speak or heard him perform… knows he’s something special.  As an innovative thought leader, keynote artist and entertainer, Mike has done everything from headline at Carnegie Hall to present at TEDx—twice!

Unfortunately, Mike’s old website had become a little outdated and just wasn’t driving the traffic it should.  We’d done a couple projects for Mike in the past, but recently it became clear his website needed an overhaul.

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