Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

Latest "Information Marketing" Posts

Imitation Is More than Flattery

by Andrea Stang

As with most offices, Halloween is a time to shed the tie and dress up for a day. If you are in our office, taking off my flip flops is what I had to do. Heather Newell (Lady Web Hawk) took imitation to a whole new level. Her depiction of Ford and some great old photos, would have won many awards at local Halloween contests. She went all out and brought some great culture and laughs to a very busy schedule producing results for our clients.

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How to Monetize Your Expertise: Be An Expert

by Ford Saeks

Being an expert is more than just being a speaker, consultant or author. You need to become a solutions expert, which means looking at what problems you solve that other people will pay to make go away. Let’s take a look at a few steps you can take to become a solutions expert.

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Are you a Thought-Leader or an Expert?

by Ford Saeks

Expert, Thought Leader, Influencer, Game-Changer….. this list could go on for days.

Thanks to so-called “marketing geniuses” fancy buzz words have flooded the market and have caused confusion and chaos on what qualifies someone to fall into these specific categories. For example, you may hear someone refer to themselves as an “Industry Expert” or as “The Thought Leader” of their industry. So, how can you tell the difference between an expert and a thought leader?

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Three Tips to Turn Your Expertise into Multiple Streams of Income

by Ford Saeks

In today’s overstimulated world, your prospects and clients are bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. That means it’s more important than ever to position yourself as an expert, understand your value propositions and revenue model and improve your product offerings…to get more bookings, sell more products, attract new clients and make money.

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How to package and deliver your content to the masses.

by Ford Saeks

If you already know you want to create information products but you’re not sure where to start, this post is for you.

Determining what content you want to distribute is covered in our Content Creation Guide post.

This is a guide for the steps you need to take to make money from your expertise and experience. It’s easier than you think – first you need a list and an offer, then you need a way to reach prospects and convert them into paying customers.

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A Step-by-step Guide to Creating Content

by Ford Saeks

One of the most difficult components of website design, social media and online marketing is content creation.

What do I need to say? Who am I trying to reach? What am I going to blog about? These are questions that we get asked quite frequently. Now let’s take a look at how we can make content creation easier.

Content Creation Checklist

Step 1: Identify your goal.

Why are you creating the content? Website, blog, social media post? Promotion, SEO, or are you trying to keep in touch with customers?

  1. What are your overall business goals? – Any content you create should always tie back to your fundamental business goals.
  2. Who are you trying to reach? – What does your average client look like? Who are you writing for?
  3. What is your company culture? – Write towards your strengths and expertise. What makes you the company your target should use?

Step 2: Make the plan to reach your goals.

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Position Yourself as an Expert to Get More Bookings, Sell More Products and Make More Money

by Ford Saeks

Website by Prime Concepts Example of How to Position Yourself as an Expert

It’s more important than ever to position yourself as an expert.  Why?  Because your potential clients are now bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions.  Positioning yourself as an expert can help you get more bookings, sell more products, attract new clients and make more money! 

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Using the Web to Position Yourself as an Expert

by Ford Saeks

www.CompatibilityCode.com Website by Prime ConceptsWhat problems do people pay you to make go away?  Why do they spend money with you instead of your competition?  

If you’re like our client, compatibility expert Elizabeth E. George, you can quickly and easily answer the above questions because you’ve already clearly defined your USP (Unique Selling Proposition).  Your USP is that special “thing” or “things” that people look to you for and that differentiate you from the competition.

Although Elizabeth was clear on her USP– helping individuals and groups find forever love, relationship and marriage compatibility– she needed our help in using the web to position herself as an expert.

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When Was the Last Time You Saw a Book Website that Wasn’t Mind Numbingly Boring?

by Ford Saeks

If you’re like most people, you probably can’t remember the last time—if ever.

Well, Jon Petz’s new book website is anything but boring; in fact, it might just be one of the coolest book websites we’ve ever developed!

But don’t take our word for it– check out www.BoringMeetingsSuck.com and learn more about Jon’s new book, “Boring Meetings Suck” because let’s face it– most meetings suck about as much as most book sites.

And remember, we offer customized website development solutions for everything from simple micro-websites, mobile websites, sales letter (micro) websites and WordPress blog-type websites to fully functional, secure membership websites, social media websites, large scale database websites and eCommerce websites… just to name a few.

The key is to remember that it’s not about making a creative or even a “pretty” website… it’s about communication. Communication of value that builds buyer confidence, improves conversions and results.

So check out our website design portfolio and website development solutions after you leave a comment and tell us how awesome Jon’s site is.

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How to use Direct Mail & Direct Response Marketing

by Ford Saeks

How to use Direct Mail to reach targeted prospects and get them to take action to buy your products and services.

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