Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

Latest "Copywriting" Posts

6 Hidden Conversion Killers in Your Copy

by Ford Saeks

Okay, so you have a pleasantly-designed website with benefit-driven copy, and now you’re waiting for the leads to roll in. Instead of the phone ringing, however, you hear crickets. What could be the problem? Why aren’t visitors booking your services and buying your products? Well, don’t give up just yet. We’ve put together a list of hidden conversion killers in your copy. You can make the changes detailed in our solutions to increase your website traffic and revenue.

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My #1 Web Copywriting Tip

by Ford Saeks

Fresh, relevant content is a must for boosting your search rankings and growing your online presence. That means blogs, articles and Web page copy… just to name a few. And for some, that can seem a little daunting.

So here’s a Web copywriting tip that will make things a lot easier, for both pros and newbies alike. In fact, it’s the best tip I’ve come across in all my years of Web copywriting.

And it is…

drumroll please…

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A Step-by-step Guide to Creating Content

by Ford Saeks

One of the most difficult components of website design, social media and online marketing is content creation.

What do I need to say? Who am I trying to reach? What am I going to blog about? These are questions that we get asked quite frequently. Now let’s take a look at how we can make content creation easier.

Content Creation Checklist

Step 1: Identify your goal.

Why are you creating the content? Website, blog, social media post? Promotion, SEO, or are you trying to keep in touch with customers?

  1. What are your overall business goals? – Any content you create should always tie back to your fundamental business goals.
  2. Who are you trying to reach? – What does your average client look like? Who are you writing for?
  3. What is your company culture? – Write towards your strengths and expertise. What makes you the company your target should use?

Step 2: Make the plan to reach your goals.

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Are You Using Generational Marketing to Speak in Your Customer’s Language?

by Ford Saeks

Use generational marketing to speak in your customer's language

Take a good look at your marketing materials and website.  Does the language used sound formal, manufactured or “sales-y”?  If you answered “yes,” you’re far from alone, but you need to hear this: high-pressure sales messages and corporate-speak are out!  Straight talk and human language are in.

In today’s marketplace, the consumer base is dominated with Generation X-ers and Y-ers. They don’t want to spend time interpreting complicated, obscure messages. They want honesty, authenticity and transparency.

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Visuals May Grab Attention, But It’s the Copy That Sells!

by Ford Saeks

Anytime we start a project, whether it’s a full makeover or just a few tweaks here and there, our goal is to help our clients get more leads, generate more traffic, and grow their business. And nothing makes us happier than seeing how the changes positively impact traffic and conversions. But, we love it even more when our clients are featured as real-life examples that others should look up to! 

Hubspot, a well-known inbound marketing software company, recently recognized Bob Phibbs, the Retail Doctor®, for his homepage call-to-action saying, “ The language of this call-to-action (‘See How Bob Can Optimize Your Business’) is written in a way that gives visitors context even if [they] skim over the bullet points listed above it. It’s effective because it’s both specific and action-oriented.”

Now, that’s what we like to hear!

Congrats to Bob on his recognition and success!

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Motivate Your Prospects to Take Action

by Ford Saeks

Create Headlines That Stop Your Prospects in Their Tracks…

And motivate them to take action!

Imagine yourself standing in a long checkout line at the grocery store.  You’re surrounded by sleazy tabloids and “fluffy” gossip magazines, but there’s no way you’d let anyone catch you looking at them.  Yet… you’re curious.  You just can’t help using your peripheral vision to take a peek.

As your eyes scan all the headlines, you see one that intrigues you.  That can’t be true… could it?  Before you know it, you’re throwing the magazine in the cart hoping no one will notice your lapse in judgment.

So what happened?  The headline stopped you in your tracks.  What’s more, the headline intrigued you enough to buy the story.

Now, I’m not here to talk to you about impulse magazine buys in the checkout line, but what this scenario does do is illustrate the importance of a headline that motivates a prospect to take action.

When it comes to marketing your business, headlines are arguably the most important element of your copy– whether it be for your website, a print promotion, an email blast or any other marketing piece.  The reason?  Because the headline is what attracts your prospect.  And, if your headline doesn’t blow their socks off, it could be the last thing they read.

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They’re Just Words… Or are They?

by Ford Saeks

One of the first things I have copywriters do when they start at Prime Concepts is to read information on writing with keywords.  The information is definitely helpful since we are a custom website design, online marketing, graphic design, interactive design and internet marketing company.

Really, though, I’ve learned how important it is for all companies to incorporate keywords into their web content.  But what if your website has already been built and you don’t have a new website planned anytime soon?  You can still incorporate keywords into articles, newsletters and blog posts you put on the web.

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Showcase Your Professionalism

by Ford Saeks

I have been truly impressed by the talented, hardworking people the Prime Concepts Group is made of.  With that said, we’ve got some grammar and punctuation issues!  And if we do, that means your organization probably does too.

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3 Ways Your Blog Can Come Back to HAUNT You

by Ford Saeks

The signs of frightful blogging are obvious… foaming at the mouth, ghastly tales of competitors and unnerving lists of links. All are toxic recipes for disaster and can come back to haunt you and ultimately hurt your business.

This doesn’t mean you should let your fear of blogging hold you back; it is a powerful tool if done correctly.

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Custom Content Provider | Copywriting Services

by Ford Saeks

Do you struggle with finding the right words to describe your business and all it has to offer?

Do you cringe at even the thought of having to write copy?  You’re not alone.  I hear from clients all the time, just like you, who aren’t sure how to tell their magic story.   That’s exactly what marketing is… giving people enough of the right information that they can make good decisions.

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