Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

Latest "Business Success" Posts

Taking Action vs. Producing a Result

by Ford Saeks

image concept of a good marketing strategyHere at Prime Concepts we have a very open work environment, which thrives on creativity, innovation and passion. Even as an industry leader, every now and again we have to remind ourselves what our main goal is, and how we can best reach that goal. What’s our main goal you ask?

Great question, our main goal is to help our clients find, attract and keep their customers all while we continue to grow our already robust client base. It’s the “how we reach that goal” that I’d like to focus on for today’s post.  And just FYI, this isn’t something specific to just Prime Concepts, it is much bigger than that; hence why I am blogging about it.

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13 Prosperity Quotes from Randy Gage

by Ford Saeks

Randy Gage is the author of nine books translated into 25 languages, including the New York Times bestseller, Risky Is the New Safe. Randy has spoken to more than 2 million people across more than 50 countries, and is a member of the Speakers Hall of Fame.

Randy is also one of our clients and I get the opportunity to collaborate with him on a variety of different projects pretty often. That makes me pretty lucky, because he’s a lot of fun to work with! A couple of years ago Randy went on sabbatical, but last week he announced that he’ll be back on January 1, 2015 to spread his prosperity insights.

So this is a great time to give you 13 new and exclusive prosperity quotes from Randy Gage:

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Your Features Aren’t Benefiting Anyone. Or Are They?

by Ford Saeks

I’m not getting paid by the word here so I will try to keep today’s post short and sweet.

We’ve all heard different people’s perceptions on features versus benefits when trying to sell a product or service but have you ever heard the quote that “someone’s perception doesn’t have to become your reality”?

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Tips to Reduce Stress for Project Managers

by Andrea Stang

Many Project Managers or small business owners filling the role of a Project Manager, have become accustomed to very fluid environments.

Job titles can be very interesting. Experience and skills that got you a position you have are normally related to your title. However, you are probably doing a lot more than what your job title indicates. Typically this is not ideal when facing multiple tasks, juggling deadlines, managing employees, and generally losing sleep over how to stay on top of it all. Things always change and one has to be prepared for this on a daily basis.

It can be scary and overwhelming managing a project or multiple projects whatever the size especially when you do not have systems or experience as a project manager. I am here to change that! Here are a few tips to help small business owners manage your small projects more efficiently.

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Increase Customer Loyalty and Retention

by Ford Saeks

Add Value... Make a ProfitAdd Value, Make a Profit.
That concept sounds simple, I know. But you’d be surprised at how many people overlook it. The more value you add, the more customers will keep coming back to do business with you… and the more profit your business will generate.

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Outstanding Customer Service

by Ford Saeks

I’m know for helping companies with ideas and strategies to grow their business. While customer service is certainly part of growing a business, my topic areas focus more on Internet Marketing, Monetizing Social Media and Innovation. Recently, I was flying back from speaking at the International Franchise Association (IFA) and my layover was in Atlanta Hartsfield Jackson International Airport (ATL) and witnessed an amazing display of customer service.

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THINK or Go Wear a Paper Hat: Learned helplessness

by Ford Saeks

Why do you suppose so many employees today have entitlement mentality and learned-helplessness?

I’m talking about the attitude that they think they are  irreplaceable,  indispensable and that they deserve to keep their job even with poor or lackluster performance.

I’m Ford Saeks and I’ve been self-employed most of my life.  That comes with it’s own pros and cons, but as any entrepreneur knows, you have to be self-motivated and surround yourself with quality, capable employees and then lead them well for success.  You also don’t go broke when you’re making a profit.

My comment about thinking or wearing a paper hat is not meant to insult those hard working fast-food employees. Every job or career is an opportunity for self-respect, to add value and earn money.   But let’s face it. People wearing paper hats don’t have to be the sharpest tool in the shed or make too many higher-level decisions because they follow systems. Systems that have been designed so they don’t have to think that much, which is why they earn minimum wage or close to it.

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If You Accept Credit Cards You Better be PCI Compliant

by Ford Saeks

First, we are not providing legal advice, but want to make you aware of the PCI compliance concerns if you process credit cards.

You may be at risk of fines, legal risk, or even jail time depending on which state you operate in if you violate the Payment Card Industry Data Security Standards – PCI-DSS Compliant requirements.  As a customer, you want to make sure that the businesses you give your credit card to are PCI complaint too.

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Ford Sakes or Ford Saeks?

by Ford Saeks

Ford Sakes, Internet Marketing Speaker…

Everything you ever wanted to know about Ford Sakes.

Really though, my name is Saeks… not SAKES, but Google, Bing and Yahoo aren’t  smart enough to figure that out yet.

Ford Sakes spells his name Saeks

Ford Sakes spells his name Saeks

I’m writing this blog post to help the search engines and new prospects find me, Ford Sakes on the Internet. You see, since I preach that “keywords drive traffic” then unless I create a blog posting with the proper keyword density for “Ford Sakes” then I won’t be found in the rankings.

My name, while spelled F O R D   S A E K S, is commonly search for as FORD SAKES.

Other common mistakes in my name are:

  • Fred Sakes — Common… is having a name like Ford that odd?
  • Ford Sacks — glad I didn’t have grow up with that name
  • Fred Sacks — doesn’t sound that good to me.
  • Ford Saekes — perfect for those that are dyslexic and paid by the letter.
  • Ford Steaks — Right, like that will work.
  • and my favorite… Fred Sucks.  Really?  Who typed that into a database and thought that was correct?  At least Ford Sakes makes more sense since that’s how my hame is pronounced… Sakes… as in “For Heaven’s Sakes”

This is really just about my last name… because people search for it as Sakes.  I’ve heard all of the funny acronyms for my first name. Imagine what it was like growing up with a first name like Ford.  Sakes is the easy part.

And I even have my name “Ford Saeks” trademarked to prevent other people from stuffing their keyword descriptions with my name to generate traffic.  Seriously, I did. Hey, I’m a great Internet Marketer, but hardly a celebrity.

Who is Ford Sakes?

I’m a business growth expert, Internet Marketer and CEO of Prime Concepts Group.

Why Care About Ford Sakes

If you’re looking for Ford Sakes, you’ve found me. Well you’ve found Ford Saeks… same guy that can help you improve your Internet Marketing, Website Designs and Grow your business.

Sakes is how it sounds, but it's spelled Saeks

You can learn more about Ford Sakes by visiting the about us page on this website. Let’s see how long it takes to get this page indexed in the search engines under Sakes, so that I don’t lose prospects who know the sound of my name, but not the correct spelling of Saeks.

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Creating Your Marketing Plan – Part 2

by Ford Saeks

A great way to drive home the importance of having a marketing plan is to imagine you’re sitting in your dream car, but with one little caveat… the windows are all painted black and there are no gauges. You push the pedal to floor and zoom, zoom, away you go! What do you think is going to happen next? Certainly, you’re going to crash-not a pretty picture.

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