Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks

Latest "Business Growth" Posts

Choosing the Right Trade Show for Your Business

by Ford Saeks

When it comes to growing your business or launching a new product, trade and consumer shows can be the most effective and fastest way to gain industry insight, capture new prospect leads, and network.

You can learn more in three days by going to a trade show than you can in 3 months, or even years, of just searching.  The key is selecting the right show to get the best bang for your buck…

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Common Sense is a Super Power That Can Unlock Hidden Profits in Your Business

by Ford Saeks

Common Sense… Is it really all that “common?”Common Sense is a Super Power by Ford Saeks

Common Sense is such a debatable topic. Some people say you’re either born with it or not.  Others, like me, believe that it can be developed.

What do you think?  How would you rate your level of common sense? What would your friends and colleagues say?

You might be surprised by their answers, but I’m sure you would agree that many people make things way more complicated than they need to be—both in business and their personal lives.  I want to help you add more value, increase your revenues and grow your business.  In a new book I’ll be launching in 90 days, I’m going to reveal how you can develop your super power of common sense.

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“The Secret,” Law of Attraction, and Marketing Results

by Ford Saeks

If you’ve read the book or watched the movie “The Secret,” you know that the secret is the law of attraction. In a nutshell, what you focus on most, you’ll manifest in your life. Without exception, every human being has the ability to transform any weakness or suffering into strength, power, perfect peace, health, and abundance. The law of attraction works both ways, positively and negatively.

So what does this have to do with marketing and making more money? Plenty. Often clients will tell me that a certain form of marketing, say direct-mail postcards, doesn’t work for them. It’s not the marketing method that doesn’t work, it’s the application of the method combined with a benefit message to a target market. Their expectations and beliefs can influence the results. They focus on their preconceived beliefs.

People see what they want to see.

Don’t believe me? Just check out this short video clip about awareness.

In marketing it’s your job to communicate the value of your products and services. To do that effectively and profitably requires 100% belief and the ability to help your prospects focus on what you want them to see. It’s the same with web design, print design and copywriting. Over the past 25 years I’ve worked with many talented graphic designers. In each case or project, I have to help guide them not to lose the message in the creative design. The message is my focus, the design is their focus. It’s a delicate balance, and when we get it right, everybody wins — including the client and the prospects.

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Sales Prevention Departments… How is Your Phone Answered?

by Ford Saeks

Customer Service and Sales PreventionHow is your telephone answered?  Are you using a real person or an automated attendant with voice prompts?

Either way, I’d encourage you to “mystery shop” your own company. Mystery shopping is the process of pretending to be a prospect and calling, e-mailing, or visiting your business to see how well customer service is handled.

What I’m focusing on here are your phones… I hate it when I call my bank, get forced to go through all sorts of prompts, only to sit on hold forever before being transferred to a rep who doesn’t speak English fluently and who can’t help anyway. So many reps these days seem completely untrained, unempowered, and inept — it amazes me.  Then there are the voice-automated attendants that if not configured properly send you to “voice-mail hell” where you’ll freeze over before you get any help.

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The Promotional Secret Weapon that Doesn’t Cost a Dime and has Huge Payoffs!

by Ford Saeks

What if I told you there was an easy way to dramatically help you increase your sales without spending a dime… you’d be interested, right? Of course. And better yet, what if it was easy to implement?

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