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THE EMMERICH GROUP

MARKETING RETAINER CLIENT

 

Project Description

The Emmerich Group was looking for a marketing agency to rely on for everything marketing. They chose PCG. From websites, branding, email marketing and social media to magazines, books, promotional items and direct mail… we did it all.

 

Scope of Work

    Branding

    Copywriting

    Graphic Design

    Website Development

    Strategic Marketing

    Print Marketing

    Direct Mail Campaigns

    Email Marketing

    Social Media Marketing

    Event Promotion

    Book Publishing

    Video Production

    SEO

     

BRANDING

TEG needed unique logos, workbook templates and PowerPoint templates for a series of special events that they host for their customers. The new logos would be reused for years so it was crucial for them to remain a modern design for years to come.

Laptop and Tablet

HOW WE BROUGHT THE BRAND TO LIFE

  • We leaned into the brand’s existing color palette and found additional colors to compliment the brand 

  • Picked fonts and color schemes that are modern, contemporary and would remain trendy for years to come 

  • Designed workbook templates that fit the theme of its corresponding logo that attendees would use to follow along during events 

  • Designed PowerPoint templates that fit the theme of its corresponding logo that The Emmerich Group would use during each event 

Event Logos

HOW WE BROUGHT THE BRAND TO LIFE

  • Curated the messaging to be in alignment with his brand and better speak to his audience
  • Designed graphics and curated content following our best practices
  • Compiled testimonials from prominent clients to build social proof and credibility
  • Introduced a layout keeping in mind the client’s target audience
  • Created a website to reflect what the client does and used a color scheme and design consistent with their brand

ARTICLE/LAYOUT Design

A well designed magazine layout makes the information on the page easy to consume. It also has the right visual syntax which improves the cognitive effectiveness of the design. Prime Concepts played a key role in The Emmerich Group’s pristine, modern and professional appearance in this magazine.

EB Mag Article Spread

BOOK PUBLISHING

Roxanne Emmerich is a banking expert who helps community banks compete with big banks. PCG published 3 books for her.

Breakthrough Banking Blueprint
TGIM Book Cover
NIM

SHOCK AND AWE

Shock and Awe Box Closed
Shock and Awe Box Open

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit