JOHN HALE 

A New Website for a Construction Safety Trainer 

Project Description

John Hale is a safety expert, trainer and keynote speaker. He works with companies to make safety compliance a part of the way they do business. We worked with him to build a new website that would help him enhance his brand, expand his safety influence and get him booked to speak. 

Scope of Work

Branding

Copywriting

Website Design & Development

 

John Hale Website

HOW WE BROUGHT THE BRAND TO LIFE

  • John did not have a solidified brand identity, so we started from scratch, building a look and feel that represented his brand appropriately 

  • Curated copy and designed his website that positioned him as an industry expert and built interest in booking him to speak

  • Clear offers for speaking and training at conferences 

  • Include humor throughout his site so that it was congruent with him in his training and him as a person 

  • Developed a completely new responsive website, built from the ground up 

John Hale Home and Speaking

WEBSITE DESIGN & DEVELOPMENT 

This project was much more than a website transformation… We defined a congruent brand, guided the team through the maze of options, pros & cons of different revenue models, and strategic marketing. John now has a strategically built website designed to appeal to his target audience of management and meeting planners in the construction industry to get him booked. 

John Hale Book Page
Home Page

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit