PCG Logo

ROBERT CIALDINI: INFLUENCE AT WORK

Marketing for the ‘Godfather of Influence’

Project Description

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. We partnered with him on several marketing projects including a new website, video production, social media marketing and more.

Scope of Work

    Copywriting

    Graphic Design

    Website Development

    Event Promotions

    Social Media Marketing

    Speaker Marketing

    Google Ads

    Video Narrative

    Video Production

Influence at Work web design

WEBSITE DESIGN & DEVELOPMENT

We designed a user-friendly, client-strategic website with clear goals. The copy drives actions, the social proof builds credibility, and the entire thing is pleasing to look at.

HOW WE BROUGHT THE BRAND TO LIFE

  • Curated copy and created funnels to drive action
  • Designed and developed website
  • Designed landing pages for strategic marketing
  • Built social proof
  • Coordinated an “Ask Me Anything” livestream event
  • Created copy and graphics for social media posts
Influence at Work web design
Influence at Work web design

VIDEO PRODUCTION

Dr. Robert Cialdini wanted to create a visually engaging promotional video that not only communicates the power of his in-person and online events, but does so while following his 7 principles of persuasion. How could we say no to the Godfather of persuasion?

Take It to the Next Level

Let’s start a conversation and see if we’re a good fit