Global Entertrainment

A Bold, Fresh Look for a Cutting-Edge Trainer and Legendary Hit-Maker

If you’ve been alive anytime since the 1990s, and we assume that you have, you’ve probably heard at least one of Jay McGown’s culture-defining, body-moving hits from the era. He wrote and produced iconic top 10 hits such as “Whoot There It Is,” “Tootsee Roll,” “Space Jam,” and “Come on Ride the Train,” resulting in more than 25 million album sales. Jay came to us looking for website aesthetics to match the energy and colorful nature of his classic songs and innovative training platform. We combined his legendary status as a pillar of the music industry and as a charismatic star in public speaking and training to craft design, development and copywriting elements that accentuate his growing list of accomplishments.

SCOPE OF WORK

• Website Development • Copywriting

• Graphic Design

HOW WE BROUGHT THE BRAND TO LIFE

Created, built, and developed a custom site design, based on client feedback and preferences, to reflect Jay’s personality, professional accomplishments, and current business offerings.
Crafted and curated compelling copy to convince readers and prospects to hire Jay for training sessions and/or speaking events
Highlighted Jay’s influence within the music industry and star-level status as a trainer and speaker with vibrant images, graphics, fonts, and colors.