Extraordinary Team Website Enhancement

Benefit-Driven Messaging and a Responsive Design Upgrade for a High-Stakes Meeting Facilitator

Our Outcome

High-stakes meeting facilitator, professional speaker and author Kristin Arnold is known for her practical, concrete approach to helping teams think things through in order to make better decisions and achieve extraordinary results. Kristin’s website was well-built, but needed a refresh in both design and messaging.

Our three main objectives on this project were to communicate the value and uniqueness of Kristin’s interactive, no-cookie-cutter presentations and facilitation services; to up the site’s social proof; and to make the variety of services clear to both site users and the search engines. This involved analyzing the site’s main funnels as well as the messaging on key landing pages. We also updated the design to be fully responsive and easy to use on all devices.