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Set your Controls and Improve Your Results with Proper Direct Marketing Testing
A recent e-zine subscriber wrote: “Plenty of people tell us to test but nobody tells us how!” Ford responds: In a nut shell, you’re testing all of the time, but you might not know it because you’re not tracking your leads, conversions, sales, responses, clicks or...
Get more specific stats from your site using Google Analytics
Most of my clients already know about this... but just to be sure... Currently the “gold standard” for Web analytics services is Google Analytics. This extremely powerful Web-based statistics package used to cost $400/month before Google bought it and now makes it...
The Secret of a Marketing Makeover that Will Transform Your Results
Secrets in Marketing Performance What's the buzz about a Marketing Makeover? No, It's not a new Reality TV show... At least not yet, but by evaluating your current marketing strategies you can avoid one of the biggest marketing mistakes. Now you may be thinking......
12 Copywriting Tips Checklist
I'm constantly asked for a quick check list for copywriting...so I've gathered up a few tips to help you improve your marketing messages. 1) Use general & specific knowledge to craft the concept and message. 2) All the graphic elements are to get the prospect to...
Google Adwords® and Ad Placement
Question: I want to use Google® Adwords to drive traffic to my site and there are already tons of Adword ads on my keywords. Is it a waste of time, money and effort adding my ad to the mix if it doesn't display on the first page? Answer: You'll get the highest click...
Improve Your Website Conversion Ratings
Question: I want to improve my conversion rate—I get lots of visitors to my site, but few customers. How can I change that? Answer: You first need to know what's working and what's not. It comes down to matching the visitors with the type of solutions they want. If...