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Big Ideas For Small Businesses

Copywriting Secrets of the Pro’s–Part 1

Can anyone write great copy? I get asked that all the time and always tell the person the same thing: Yes. Chances are you already know how to do it! That's because you already know how to tell stories, and great copywriters are great storytellers. The key is that you...

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Four Simple Secrets for a More Profitable Website

“You’ve got to help me with my website.  Everyone tells me that you’re the guy who can help… I invested over $10,000 in my website and I’m not getting any sales. What am I doing wrong?” Ford responds: I’m going to reveal four secrets for more profitable websites that...

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Essential Elements of Great Copywriting

“I’ve been looking over our company’s marketing materials and I think I understand why they haven’t brought us much new business. They’re not awful, but to be honest, they’re boring. Any advice?” Ford responds: The promotional and sales materials you create for your...

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Using USPs to Create Benefit Messages

“I’m having trouble. I know my marketing message is well written, but it doesn’t seem to always connect with my prospects. It seems hit and miss no matter what I write. Any suggestions?” Ford responds: An important step related to benefit messages is crafting your...

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