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“The Best Marketing Method Ever!”
“I’m having trouble. I know my marketing pieces are glossy, professional and well written, but I’m not connecting with as many of my target customers as I expected. What am I doing wrong?” Ford responds: Without actually seeing your materials, it’s hard to pinpoint...
Copywriting Secrets of the Pro’s–Part 2
In part one of this article I posed the question, "Can anyone write great copy?" I get asked that all the time, and I always say the same thing: Yes. Most people already know how to do it! That's because most people already know how to tell stories... and storytelling...
Copywriting Secrets of the Pro’s–Part 1
Can anyone write great copy? I get asked that all the time and always tell the person the same thing: Yes. Chances are you already know how to do it! That's because you already know how to tell stories, and great copywriters are great storytellers. The key is that you...
Four Secrets to turn Your Website Into an Online Money Machine
Sound too good to be true? It's not. You already know that websites are essential to marketing. The only doubt you may still have is why YOUR website isn't bringing in the return on investment that you expected. While there are many possible reasons why your website...
Improve Your Marketing: Test, Track, Modify and Test Again!
Split Testing is the Key to Improving Your Marketing Results Marketing is so much more than simply cranking out sales letters, post cards and e-mails to your customers. Granted, all of that is important, but without first establishing ways to test and track the...
Four Simple Secrets for a More Profitable Website
“You’ve got to help me with my website. Everyone tells me that you’re the guy who can help… I invested over $10,000 in my website and I’m not getting any sales. What am I doing wrong?” Ford responds: I’m going to reveal four secrets for more profitable websites that...