PCG Logo

Expand Your Digital Footprint in Three Easy Steps

Attracting new customers or clients is an important goal for most companies and organizations.  But what sometimes happens is a business built primarily on referrals that may have begun to slow down…  Sound familiar?

Referrals used to be a safe bet, but in today’s over-stimulated world, your prospects are now bombarded with marketing messages and influenced by social proof, making it harder and harder to stand out from the competition.

Just take a look at your sales for the last few months.  If you’re happy with what you see, great.  But if you’d like more customers, clients and sales, you need to expand the digital footprint of your business.

Think of it this way: the more visibility your business has online, the larger your footprint and the easier it is for your target prospects to find you and vet you as a credible resource.  There are many things you can do to expand your digital footprint, but we’re going to focus on just three.

#1: Ensure Your Website is Congruent with Your Products and Services

The first one is a biggie—your business website.  Ask yourself, “Is our website congruent with the quality of products and services we provide?  Would I do business with us?”  If your website is old, outdated, confusing, lacks style, has poor marketing messages, or simply doesn’t communicate the quality or value your business offers, it’s time for an overhaul. So how is your site looking? Check out the full list of our website design services to see how we can help.

#2: Mobile-Enable Your Website

Second, is your website mobile-enabled?  Chances are, unless you’ve specifically designed a mobile site, it isn’t fully functional on an iPhone, iPad or any other mobile device.

Mobile phones have become like a remote control for nearly all aspects of our lives, so if your business website isn’t mobile-enabled, you’re missing out on one of the fastest growing segments of web users.

#3: Expand Your Reach Through Social Media

Finally, have you expanded your reach utilizing valuable content on your company blog, Facebook, Twitter, LinkedIn, YouTube and Google Plus?

If it’s not already, a top priority should be creating a YouTube channel around your company’s expertise and shooting a short clip related to the topic each week.  The most important thing to remember is to optimize your videos!  The title, description and tag fields should be utilized, complete with keywords and phrases you’d like to get ranked on.

To Conclude

So that’s it.  You company already has expertise to offer.  Now you just need to make sure your website is congruent with your level of expertise, your website is mobile-enabled and you’re expanding your reach utilizing valuable content on your blog and other social media sites.

Before long, you’ll have expanded your digital footprint and be attracting new customers and clients like a magnet!

Facebook
Twitter
Pinterest
LinkedIn
Author Byline: Ford Saeks, Business Growth Specialist, Keynote Speaker, Author and Consultant. Helping you find, attract, and keep your customers. https://ProfitRichResults.com

September 12, 2013 Posted By : Ford Saeks

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Recommended Reading

11 Major Components to Consider for Your Marketing Copy

11 Major Components to Consider for Your Marketing Copy

If you're not a marketing professional or in the business of promoting yourself or your clients, you may often wonder what it takes to write great copy. Many people who understand the importance of good copy recoil from the idea of having to write it themselves, and...

read more
  • Subscribe and Stay On Top

    Sign up for Prime Insights and get big ideas for your business.
  • This field is for validation purposes and should be left unchanged.

  • Ready to increase the performance of all your marketing efforts?

    Download "10 Tips to Transform Your Marketing Materials Right Now", our guide to getting results.

  • This field is for validation purposes and should be left unchanged.

audit icon

Audit Your Marketing. Transform it.
Outpace Your Competition

Enter your info and we’ll analyze your website, SEO, social media, videos, copywriting, design and more!

  • Audit your marketing. Transform it. Outpace your competition

    Enter your info and we’ll analyze your website, SEO, social media, videos, copywriting, design and more!

  • This field is for validation purposes and should be left unchanged.