Tag Archives: Web 2.0

Social Media Marketing is the most misunderstood form of new media, costing companies thousands, if not millions, in wasted time and money.

The other day, I posted a blog with Social Media Networking Statistics and received several phone calls from people wanting help and a social media action plan. In this blog posting, you’ll find three tips to help you make sure your social media marketing efforts are headed in the right direction to help your business grow.

Social Media Marketing Linking Strategy

Are you using the social media sites correctly to send traffic to your website?

Are you linking to your Twitter, Facebook, Linkedin, and Youtube or other social media accounts from your website?

With more than 400 million active users on Facebook, 30  million accounts on Twitter, 100 million U.S. viewers on YouTube, 50 million users on LinkedIn, and 200 million blogs, I’ll assume that you are actively participating on some level with at least a few social media sites.

Beyond using this medium to connect with new groups of people in unique ways, you should be making sure they want to learn more about you and what you have to offer so that they’ll either Google your name or just follow a link-back from the social media sites to your website.

The rules are changing and business models are evolving fast!

As a marketer… the buzz, hype and hysteria about Web 2.0 is similar to the Dot Com explosion of the late 1990s.   Everyone was scrambling to claim their space.  Experts were everywhere and multiplied exponentially as everyone rushed to create their sites. They started off simple, then got crazy with colors and animated .gifs, and we’ve all watched as the web evolved into one of the best business-building and social mediums in the world.  

Why do I think you should pay attention to Web 2.0?  Because if you’re a savvy business owner, marketing professional, entrepreneur, or corporate executive you’ll miss the next big wave on the Internet that can help you build your business.