Social Proof is a Critical Factor of Influencing Buying Decisions
You see examples of social proof everyday… beyond client testimonials, case studies and customer reviews; it’s in the star ratings on Amazon, the number of likes of Facebook, the video views on YouTube and followers on Twitter.
Be recognizing how social proof affects buying behavior, you can look for ways to leverage it to establish trust and credibility for your products and services.
Social Media Statistics that you just can’t ignore… Watch this Video.
Compelling facts from the video. While it was no doubt Erik Qaulman had it created to promote his book Socialnomics, (no I’m not an affiliate) it opens your eyes up to the massive opportunities created by these new web 2.0 mediums. Social media isn’t a fad. It’s growing exponentially and you better get with the program or get left behind.
I remember way back in the CompuServe and AOL days when people thought that the Internet was a fad too. They waited to get their website going. Same thing happened again with blogging. Now it’s Social media that has so many business professionals confused on the best practices to use to grow their business.