Don’t Get Seduced by the Dark Side… Keep it Simple.
I’m referring to the dark side force of social media that keeps you up at night worrying about growing your business and leveraging the superpower of social media sites, like Facebook, Twitter, YouTube, and LinkedIn.
Are you listening, responding and engaging your target market?
What are people saying about your brand, your products and services? Are you paying attention? Have you claimed your business listings on Yelp.com? What about the other opinion and ratings websites? Do you have filters set up using www.Hootsuite.com to monitor keyword topics from Twitter? You can use social media websites to listen to the buzz in the market place as it relates to your industry, the competition, your prospects wants, needs & desires, and your products and services.
Social Media offers so many benefits, but it can be a huge waste of time without the right plan and actions steps.
Simple Social Media Strategies for Everyone Who Wants to Connect, Engage & Grow Their Business!
For those of you who may have missed the Social Media Influence webinar, you can now watch the live VIDEO replay of the event, download the presentation slides (.PDF), and even get an Audio MP3 version of the recording at:
www.ProfitRichResults.com/social-influence/replay
Many people submitted questions and with almost 1000 people registered it was virtually impossible to get to all of them. Look for those questions to be answered here on the blog. Subscribe to the RSS Feed to be notified of new posts.
This was a free and action-packed webinar on Social Media Influence and you’re encouraged to send the replay link to your other team members, associates and friends that are interested in growing their businesses and leveraging social media.
Didn’t ask your question yet? Add a comment to this post and it will be answered shortly.
Syndicate your content using a social media dashboard like Hootsuite
I can’t tell you how many times I’ve heard “I know I need to be using social media, but I just don’t have the time.” Or “I have Twitter, Facebook and LinkedIn accounts but I can’t manage them all.” I have a simple answer for them: Aggregate and Syndicate.
Social Media Statistics that you just can’t ignore… Watch this Video.
Compelling facts from the video. While it was no doubt Erik Qaulman had it created to promote his book Socialnomics, (no I’m not an affiliate) it opens your eyes up to the massive opportunities created by these new web 2.0 mediums. Social media isn’t a fad. It’s growing exponentially and you better get with the program or get left behind.
I remember way back in the CompuServe and AOL days when people thought that the Internet was a fad too. They waited to get their website going. Same thing happened again with blogging. Now it’s Social media that has so many business professionals confused on the best practices to use to grow their business.
Fast Company is searching for people who are influential online. Discover how influential YOU are. Find out how influential other people are by visiting The Influence Project.
What’s really cool about it is that EVERYONE who participates will get their photo in the November issue of Fast Company! http://fcinf.com/v/bdtg
Are you using the social media sites correctly to send traffic to your website?
Are you linking to your Twitter, Facebook, Linkedin, and Youtube or other social media accounts from your website?
With more than 400 million active users on Facebook, 30 million accounts on Twitter, 100 million U.S. viewers on YouTube, 50 million users on LinkedIn, and 200 million blogs, I’ll assume that you are actively participating on some level with at least a few social media sites.
Beyond using this medium to connect with new groups of people in unique ways, you should be making sure they want to learn more about you and what you have to offer so that they’ll either Google your name or just follow a link-back from the social media sites to your website.
Twitter, Facebook, Youtube and LinkedIn are just a few of many Social Media Web sites that are quickly growing in size and popularity. Most likely you or someone in your family has an account on one or all of these sites. But, just like in the real world, not everyone wants to be your friend online. I think this short shocking video makes my point…
500,000 million people on facebook… you, your friends and your prospects and clients. Not only should you us caution with your Facebook profile, but you should make sure that you aren’t using the same passwords for all of your website access. Video makes the point…
If you ever attended one of my Internet Marketing Seminars then you know that “Keywords Drive Traffic” is my online marketing mantra. This short blog post is focused around the importance of using your keywords (and keyword phrases) for social media marketing.
This starts with understanding that keywords drive traffic, but with social media marketing it’s not the typical usage of driving traffic to get people to buy a product or service.
In fact, if that’s all you’re trying to do with social media networking than you are approaching social media with the wrong perspective and will waste a ton of time.
Social Media Marketing is all about relationships, adding value, joining the conversation and getting and giving feedback.
With Social Media the words you use in your profiles, account names, tags, blog titles & descriptions, user groups, and other posts all help you expand your digital footprint.
The top 5 Social Media sites that I recommend you focus your efforts are Twitter, Facebook, Youtube, LinkedIn and Your Blog. There are thousands of others and depending on your niche or focus area, there may be a few others that you want to leverage, but how many more in-boxes and accounts do you really need to manage?
First, the buzz was all about having a website, then came email marketing, instant messaging and blogging followed by MySpace and now thousands of Social Media & Networking Sites.
With all of the Social Media Sites growing exponentially, I’m frequently asked if they can really help build a business… Yes, they can. Sure you have to take the time to learn the unique nuances of each site, their purpose and how the community interacts, but Social Networking is here to stay and is only going to get bigger.
I’ve focused more on Youtube, FaceBook, and LinkedIN, but lately, all of the buzz has been about www.Twitter.com
I set my account up months ago but didn’t Tweet (post) much at all. Today, after presenting for the Publicity Society of America (PRSA) at their national convention I was amazed how many people were talking about how they were using Twitter effectively. View it at www.Twitter.com/Prime_Concepts
So tonight I updated my Twitter profile, created a custom page background, posted a few Tweets, linked a few favorites and downloaded a small application to my Iphone.
I searched for my name “Ford Saeks” and found several people that had tweeted (sorry, I’m not used to that term yet) with quotes from my presentation. From there, I found more blog postings about me too. What a great way to stay connected to your customers and more importantly your “brand”. (watch Twitter Video >>)
Are you listening, responding and engaging your target market?
Simple Social Media Strategies for Everyone Who Wants to Connect, Engage & Grow Their Business!
Syndicate your content using a social media dashboard like Hootsuite
This starts with understanding that keywords drive traffic, but with social media marketing it’s not the typical usage of driving traffic to get people to buy a product or service.
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