Recession Proof Your Business
Recent headlines: NEW YORK SUN — “Talk of the Worst Recession Since the 1930s”
NEW YORK (CNNMoney.com) – “The U.S. economy is now in a recession, according to a poll of economists published Thursday, March 13th by The Wall Street Journal.”
What do you think? Are you worried about a recession?
I was speaking to a group of commercial customers in Ohio last week, and I asked them what their biggest challenge was in growing their business.
They said things like the economy, the recession, the competition, the weak value of the dollar… but no one in a room of over 200 people said anything about their own businesses.
Then I said something really shocking… I said, “there is no such thing as money problems…” (and paused for about five seconds) and added, “there are only idea problems. If you want to make more money, then generate more ideas and implement them!”
Want to grow your business, and increase your sales and profits?
Then think about your business and how you can add more value. More value means more profits. While statistics and the media may show the country in a recession, it’s hardly going to stop people from spending money over the long term. Just visit your local shopping mall, department store, or highway, and look at the traffic. Where are all of these people going? Either to work or to spend money… no doubt.
Hey, I’m a marketer… not an economist. My goal is to make sure you focus on your business and take care of your customers. You attract new prospects with compelling benefit-driven marketing messages, and you keep them by delivering value through your products and services.

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