My peers and the many people in the media consider me as one of the top experts in direct and Internet Marketing. Just type my name “Ford Saeks” into Google and check out the results. But there is always more to learn, especially in my areas of expertise.

I like to read blogs, newsletters, and magazines to stay up to date. I realize everyone has an opinion, but I would think a publication like “BusinessWeek” would be more diligent in checking the content they publish.

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I was speaking with a client today about improving their web site’s organic search engine rankings and other ways to increase their site traffic. The outcome was to increase their income. The topic of Passive Income came up… and we both agreed that there really is NO SUCH THING as passive income. At some point, you had to do something. You had to send out an email, create a web site, mail a direct response letter or do something related to adding value.

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