Top 5 Topics to Get More Publicity
When one of my clients says to me, “Ford… I’m not sure what to write about. Aren’t press releases just for big news?” I tell them that kind of assumption just isn’t true. You can create press releases for a wide variety of topics, as long as you keep a few key elements in mind.
One of the most important ones to always follow is to adapt your “story”(or theme) to a favorite media topic in the news. That will make it more interesting to your media contact, as well as to their readers. To help you get started, here are my TOP 5 topics that I use to increase the chances of getting publicity through traditional sources like newspapers, magazines, and newsletters.
HEALTH is one of the most popular topics covered in the media. Can you find a way to tie your product, service, or media promotion to a current, health-related topic? One of my clients runs a successful pilates studio and even though it’s a local studio, her press releases and articles have been published in several national publications and on tons of sites.
