Tag Archives: mobile marketing

What are geolocation applications and why do they matter to your business?

Geolocation applications like FourSquare, Gowalla and the recently released Facebook places are the latest social media trend and the next big thing for businesses and advertisers to use to connect with prospects and customers.

So what exactly are geolocation applications? A whole category of apps that are based around phones that are smart enough to know your location. If you have a smartphone, you can use these geolocation applications to check in to places, let your friends know where you are, and see where you friends are. You might see the use in this if you’ve ever gone somewhere, only to discover later that your colleagues or friends were there too. Beyond simply knowing where your friends are, on Foursquare and Gowalla you can also see tips left by people who have visited that place before you, for example in a restaurant you might find a tip about what to order.

Improving your website visitor’s experience through effective website design that works cross-platform and on a wide range of Internet devices, smartphones, iPhones and iPads.

Businesses today need to think about how their customers will use their website and respond to their customer’s needs.

No one would argue that their prospects are checking them out online before doing business with them.  The problem (and opportunity)  is they are viewing your website through multiple devices and formats.

You would think that by now there would be more universal standards for website design, but actually it’s grown tougher each year.

For example, have you looked at your website using an iPhone, iPad or smartphone?  What about through different website browsers like Chrome, Firefox, Safari and Explorer?  And then there are different versions of the web browsers, plug-ins, add-ons, and widgets.  Let’s explore smartphone website designs and why it’s important for your business…