Tag Archives: Information Marketing

When you have a complicated product or service, usually the best direction to take with the message and design of your website is clear, simple and modern.

That was our advice to one of our recent web development clients, Agadia.

Agadia is a company that offers Prior Authorization and ePrescribing solutions to healthcare management.  We’ll admit– this was a newer area for us, but the problem with their old website is that it didn’t give us a clear idea of all the great solutions Agadia offers.  Which meant that prospective clients weren’t getting a clear idea either.

As you can tell from their dynamic new website, www.Agadia.com, they put their full trust in our Prime Concepts Group team and the end result speaks for itself!  Check out their new site and tell us what you think before you view the rest of our website design portfolio and learn more about our website development solutions.

One of the ways you can improve your relationship with your clients and customers is to create information based products.  While this is a common method of making money for professional speakers, authors, trainers and consultants, it also can be applied to all types of businesses.

Regardless of YOUR particular type of business or industry there are informational products that you could create and either sell or give away that positions YOU and YOUR business as the expert resource.  The key is to identify the type of information that your target prospects and customers want to know more about and then create a product that answers those questions.  If you think about it, you probably could come up with many different titles and types of products, but if you’re starting out with information products then pay close attention to these basic tips: