Tag Archives: increasing site traffic

First, the buzz was all about having a website, then came email marketing, instant messaging and blogging followed by MySpace and now thousands of Social Media & Networking Sites.

With all of the Social Media Sites growing exponentially, I’m frequently asked if they can really help build a business… Yes, they can. Sure you have to take the time to learn the unique nuances of each site, their purpose and how the community interacts, but Social Networking is here to stay and is only going to get bigger.

I’ve focused more on Youtube, FaceBook, and LinkedIN, but lately, all of the buzz has been about www.Twitter.com

I set my account up months ago but didn’t Tweet (post) much at all. Today, after presenting for the Publicity Society of America (PRSA) at their national convention I was amazed how many people were talking about how they were using Twitter effectively. View it at www.Twitter.com/Prime_Concepts

So tonight I updated my Twitter profile, created a custom page background, posted a few Tweets, linked a few favorites and downloaded a small application to my Iphone.

I searched for my name “Ford Saeks” and found several people that had tweeted (sorry, I’m not used to that term yet) with quotes from my presentation. From there, I found more blog postings about me too. What a great way to stay connected to your customers and more importantly your “brand”. (watch Twitter Video >>)

One of the ways you can improve your relationship with your clients and customers is to create information based products.  While this is a common method of making money for professional speakers, authors, trainers and consultants, it also can be applied to all types of businesses.

Regardless of YOUR particular type of business or industry there are informational products that you could create and either sell or give away that positions YOU and YOUR business as the expert resource.  The key is to identify the type of information that your target prospects and customers want to know more about and then create a product that answers those questions.  If you think about it, you probably could come up with many different titles and types of products, but if you’re starting out with information products then pay close attention to these basic tips:

The beauty of blogging is that if you can send e-mail, you can blog.  Blogs make it easy for the non-techie person to add new content to their site and build relationships with new prospects and customers.  Every site we build now includes a blog as part of the actual domain. 

Q:  Why do I want my blog to be part of my site when I can set one up for little to nothing at sites like BlogSpot.com or WordPress.com?