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Motivational Buying Triggers

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Clients are always asking me, “How do you get customers to buy more?”

My answer:
You must connect with them on an emotional level. People make purchases based on their emotions, and once you have created an emotional bond with a customer you increase chances of getting repeat purchases from that person. If you tell a prospect your product or service will make her so attractive that nobody – man or woman – who passes by will be able to stop themselves from staring at her in awe and amazement (or with eyes full of envy) you will turn that prospect into a customer. Then, if you deliver enough added value to that customer, she will come back again and again and will become a loyal customer who will even refer her friends to you.

So how do you provoke a desired emotion in a prospective customer and get them to take action? You must make sure your copy addresses certain motivational buying triggers. I made a list of 90 motivational triggers. You’ll notice that all product/service benefits fall into one of these categories. I’m sure there are many more motivational triggers that need to be added to my list, so let me ask you: For what other reasons do you think people make purchases?

1. Satisfy Curiosity
2. Make Money
3. Save Time
4. Avoid Effort
5. Achieve Comfort
6. Enjoy Health
7. Be Popular
8. Gain Pleasure
9. Enhance Enjoyment
10. Feel Clean
11. Be Praised and Admired
12. Be In Style
13. Satisfy an Appetite
14. Own Beautiful Possessions
15. Attract the Opposite Sex
16. Be Independent
17. Emulate Others
18. Take Advantage of Opportunities
19. Get a Surprise
20. Be Successful
21. Make Work Easier
22. Gain Prestige
23. Be Sociable
24. Express Creativity
25. Be Efficient
26. Protect Oneself and Family
27. Protect the Future of a Family
28. Be a Good Parent
29. Be Liked
30. Be Loved
31. Express a Personality
32. Be In Fashion
33. Avoid Embarrassment
34. Fulfill a Fantasy
35. Be Up To Date
36. Own Attractive Things
37. Collect Valuable Things
38. Satisfy the Ego
39. Be First At Something
40. Enjoy Exotic Tastes
41. Live In a Clean Atmosphere
42. Be Strong
43. Be Healthy
44. Renew Vigor and Energy
45. Get Rid Of Aches and Pains
46. Find New and Rare Things
47. Be More Beautiful
48. Win the Affection of Others
49. Satisfy Sexual Desires
50. Bring Back Pleasant Memories
51. Be Lucky
52. Live Longer
53. Feel Important
54. Gain Knowledge
55. Be Recognized As an Authority
56. Enhance Leisure
57. Save Money
58. Have Security in Old Age
59. Overcome Obstacles
60. Do Things Well
61. Get a Better Job
62. Be Your Own Boss
63. Gain Social Acceptance
64. Keep Up With The Jones
65. Appreciate Beauty
66. Be Proud Of Possessions
67. Resist the Domination of Others
68. Relieve Boredom
69. Gain Self-Respect
70. Win Acclaim
71. Win Advancement
72. Seek Adventure
73. Satisfy Ambition
74. Be Among the Leaders
75. Gain Confidence
76. Escape Drudgery
77. Gain Freedom from Worry
78. Get On the Bandwagon
79. Get Something for Nothing
80. Escape Shame
81. Avoid Effort
82. Protect Reputation
83. One-Up Others
84. Replace the Obsolete
85. Add Fun to Life
86. Work Less
87. Relax
88. Avoid Criticism
89. Avoid Physical Pain
90. Avoid Trouble

Like I said, I’m sure there are many more motivational triggers, and as an experienced marketer I’m always open to feedback.  So, I hope you can now go review your copy, see what motivational triggers you have used (or should have used), and let me know what you think so I can add your ideas to my list. Post your additions in the comments box below.

Posted in Copywriting, Selling by Ford Saeks.

Tags: Copywriting, motivational triggers