Motivational Buying Triggers
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Clients are always asking me, “How do you get customers to buy more?”
My answer:
You must connect with them on an emotional level. People make purchases based on their emotions, and once you have created an emotional bond with a customer you increase chances of getting repeat purchases from that person. If you tell a prospect your product or service will make her so attractive that nobody – man or woman – who passes by will be able to stop themselves from staring at her in awe and amazement (or with eyes full of envy) you will turn that prospect into a customer. Then, if you deliver enough added value to that customer, she will come back again and again and will become a loyal customer who will even refer her friends to you.
So how do you provoke a desired emotion in a prospective customer and get them to take action? You must make sure your copy addresses certain motivational buying triggers. I made a list of 90 motivational triggers. You’ll notice that all product/service benefits fall into one of these categories. I’m sure there are many more motivational triggers that need to be added to my list, so let me ask you: For what other reasons do you think people make purchases?
- Satisfy Curiosity
- Make Money
- Save Time
- Avoid Effort
- Achieve Comfort
- Enjoy Health
- Be Popular
- Gain Pleasure
- Enhance Enjoyment
- Feel Clean
- Be Praised and Admired
- Be In Style
- Satisfy an Appetite
- Own Beautiful Possessions
- Attract the Opposite Sex
- Be Independent
- Emulate Others
- Take Advantage of Opportunities
- Get a Surprise
- Be Successful
- Make Work Easier
- Gain Prestige
- Be Sociable
- Express Creativity
- Be Efficient
- Protect Oneself and Family
- Protect the Future of a Family
- Be a Good Parent
- Be Liked
- Be Loved
- Express a Personality
- Be In Fashion
- Avoid Embarrassment
- Fulfill a Fantasy
- Be Up To Date
- Own Attractive Things
- Collect Valuable Things
- Satisfy the Ego
- Be First At Something
- Enjoy Exotic Tastes
- Live In a Clean Atmosphere
- Be Strong
- Be Healthy
- Renew Vigor and Energy
- Get Rid Of Aches and Pains
- Find New and Rare Things
- Be More Beautiful
- Win the Affection of Others
- Satisfy Sexual Desires
- Bring Back Pleasant Memories
- Be Lucky
- Live Longer
- Feel Important
- Gain Knowledge
- Be Recognized As an Authority
- Enhance Leisure
- Save Money
- Have Security in Old Age
- Overcome Obstacles
- Do Things Well
- Get a Better Job
- Be Your Own Boss
- Gain Social Acceptance
- Keep Up With The Jones
- Appreciate Beauty
- Be Proud Of Possessions
- Resist the Domination of Others
- Relieve Boredom
- Gain Self-Respect
- Win Acclaim
- Win Advancement
- Seek Adventure
- Satisfy Ambition
- Be Among the Leaders
- Gain Confidence
- Escape Drudgery
- Gain Freedom from Worry
- Get On the Bandwagon
- Get Something for Nothing
- Escape Shame
- Avoid Effort
- Protect Reputation
- One-Up Others
- Replace the Obsolete
- Add Fun to Life
- Work Less
- Relax
- Avoid Criticism
- Avoid Physical Pain
- Avoid Trouble
Like I said, I’m sure there are many more motivational triggers, and as an experienced marketer I’m always open to feedback. So, I hope you can now go review your copy, see what motivational triggers you have used (or should have used), and let me know what you think so I can add your ideas to my list. Post your additions in the comments box below.
Tags: Copywriting, motivational triggers
