Pants on the Ground: What Makes a Video Go Viral Part II

In the last post I talked about the phenomenon Pants on the Ground and other successful viral videos. While he’s on minute 14 of his 15 minutes of fame, Larry Platt got so much press that he now has many more business opportunities. While you may not have the platform that launched Larry Platt’s viral video, you certainly have the same potential for your business.

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Last Tuesday, “General” Larry Platt was just another 62-year-old from Atlanta. But on Wednesday, American Idol aired Larry’s tryout performance of his original song, “Pants on the Ground.”

By Thursday, the video went viral and now has more than 500,000 views on multiple accounts on YouTube.

His song is a trending topic on Twitter, his lyrics are on hundreds of Facebook statuses, and he is being interviewed by top T.V. and radio shows around the country. Even Brett Favre was caught doing his best Larry Platt impression. All of this came from the power of a viral video.

So, what is a viral video?  Here is a quick peek at the concepts of successful viral videos.

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