Blog Topic: Social Media Marketing

Social Media Marketing is the most misunderstood form of new media, costing companies thousands, if not millions, in wasted time and money.

The other day, I posted a blog with Social Media Networking Statistics and received several phone calls from people wanting help and a social media action plan. In this blog posting, you’ll find three tips to help you make sure your social media marketing efforts are headed in the right direction to help your business grow.

Social Media Statistics that you just can’t ignore… Watch this Video.

Compelling facts from the video. While it was no doubt Erik Qaulman had it created to promote his book Socialnomics, (no I’m not an affiliate) it opens your eyes up to the massive opportunities created by these new web 2.0 mediums.   Social media isn’t a fad.  It’s growing exponentially and you better get with the program or get left behind.

I remember way back in the CompuServe and AOL days when people thought that the Internet was a fad too.  They waited to get their website going. Same thing happened again with blogging.  Now it’s Social media that has so many business professionals confused on the best practices to use to grow their business.

Fast Company is searching for people who are influential online. Discover how influential YOU are. Find out how influential other people are by visiting The Influence Project.

What’s really cool about it is that EVERYONE who participates will get their photo in the November issue of Fast Company! http://fcinf.com/v/bdtg

Here’s where you can upload your photo to Fast Company

Spread the word! This is a great example of viral marketing.

Ford Saeks

Regardless of which Social Media, Social Networking or content sharing website you’re involved with, they all have user profiles, settings and options to configure that can help you make it easier for connect with you online.

Make it a point this week to revisit your profiles on the social media sites you’re involved with to make sure you are taking advantage of their options and you have a keyword-rich compelling profile.  Start with YouTube, Twitter, Facebook profile and company pages,  LinkedIn personal and company profiles and remember that “keywords drive traffic”.

Social Media Marketing Profile Tips:

Be proactive and utilize social media marketing and social media networking to find or create your dream  job.

I‘m not that political, I’m just a business owner that loves to help my clients.  I pay in plenty in payroll, social security and unemployment taxes.  I guess you would call me a conservative.

As an entrepreneur my entire life I don’t understand why big government wants to increase taxes on small businesses.  From my point of view, albeit limited, if government cut taxes for small businesses, they would hire more people or pay their current employees more which would mean that they would spend more and everyone would win.  Okay, back to using Social Media Marketing to help with your job search.

Twitter is everywhere.  New Twitter applications, additions, and syndication tools have made communicating your value and creating relationships amazingly simple.

Simple, but not necessarily easy. I’m sure that most of you already have a Twitter account, but are you leveraging it?  I only tweet a couple of times a day and I’m not a twitter fanatic, but certainly see the value in growing your followers.   Randy Gage, a colleague “@Randy_Gage” has really leveraged Twitter. He sent out a tweet and within an hour he had 150,000 people visit his Prosperity Blog.

Here are a few tips to help you leverage Twitter as a professional.

I’d bet that many of you would classify your efforts with Social Networking as “social NOT working.”

It’s NOT working until you engage in conversations, spread your expertise, and most importantly “add value.” With hundreds of social media sites out there, it’s hard to maintain focus and really add value and stay active on every site.

So, start by focusing your efforts on these top five social media sites.  Here is a brief overview.

1. YouTube.com

This is the most popular video content sharing site. If you’re new to YouTube, go get your channel, which is to say go sign up for your account  – your account name is your channel name so select it wisely. It’s better to have a keyword phrase or your name than it is to have your name with a number or something obscure. For example, I have a few channels, but my main channel is www.youtube.com/primeconcepts (go subscribe now).   I also have www.youtube.com/fordsaeks, but too many people spell my name wrong so I send the traffic to the Prime Concepts channel. There are several other popular video sharing sites each with their own theme, but master YouTube first.  Then you can leverage your efforts on other video sharing sites, using sites such as www.TubeMogul.comfor starters. Share value-added content and watch your business grow.

Social Media Marketing Linking Strategy

Are you using the social media sites correctly to send traffic to your website?

Are you linking to your Twitter, Facebook, Linkedin, and Youtube or other social media accounts from your website?

With more than 400 million active users on Facebook, 30  million accounts on Twitter, 100 million U.S. viewers on YouTube, 50 million users on LinkedIn, and 200 million blogs, I’ll assume that you are actively participating on some level with at least a few social media sites.

Beyond using this medium to connect with new groups of people in unique ways, you should be making sure they want to learn more about you and what you have to offer so that they’ll either Google your name or just follow a link-back from the social media sites to your website.

Twitter, Facebook, Youtube and LinkedIn are just a few of many Social Media Web sites that are quickly growing in size and popularity.  Most likely you or someone in your family has an account on one or all of these sites. But, just like in the real world, not everyone wants to be your friend online. I think this short shocking video makes my point…

Click to the link below to read more and post your comments

500,000 million people on facebook… you, your friends and your prospects and clients.  Not only should you us caution with your Facebook profile, but you should make sure that you aren’t using the same passwords for all of your website access. Video makes the point…