Blog Topic: Marketing

Is Your Website Congruent with the Quality of Products and Services You Provide?

Doug Carter of Carter International Training & Development, Inc. is one of those rare people that pretty much everyone he comes in contact with walks away thinking, “Wow!  That guy’s the real deal.”  In fact, he’s known as one of the most powerful interactive trainers around, with corporations such as Allstate, Fidelity and Americomm, and powerful entities such as Tony Robbins, Bill Bachrach and Michael Gerber raving about him.

So why did Doug come to Prime Concepts Group?  Well, his marketing brand  – particularly his website — wasn’t aligned with his high level of expertise.  In fact, there was no way anyone visiting his website would have any idea that Doug has so much to offer individuals and corporations looking to increase sales, efficiency and profitability.

That’s where we came in.

One of the top questions I get asked is, “How do we get higher rankings in the search engines?”

There are many factors involved, but having a large amount of relevant website content about your products, services and solutions is one key.  The more fresh content you have related to the main search terms and stages of the buying processes you’ve identified, the more likely the search engines are to raise your rankings.

You should also consider your keyword placement and keyword density on the body of your web pages.  Think specific keyword phrases– not “keywords.”  Why?  Due to the extreme amount of competition for general terms in the search engines, you stand a far better chance to rank well for specific phrases where there is less competition.

Do Your Marketing Materials, Website and Social Media Match Your Brand’s Promise?

I was talking to a prospect today raving about how he’s built his business through mainly referrals… but now his business has slowed and he wants help.

One look at his website and social media profiles and it was clear why referrals are what has driven his business… because his other promotional efforts lack his brand’s promise.

By that, I mean., they are old, outdated, confusing, lack style, have poor marketing messages and simply don’t communicate the quality or value that his business truly offers.

In short, they are “sales prevention tools” getting in the way of attracting and converting prospects into long-term clients and customers.  They are certainly costing him thousands of dollars in lost sales.

Does that scenario sound familiar? Want to know how to solve these problems?

I’m Not Talking About Cuddling Up for a Quick 30 Minute Snooze Everyday…

What I’m talking about is a different kind of NAP– Name, Address and Phone Number– and how these directly relate to driving targeted traffic to your website.

Let me ask you a question… Are your company name, address and phone number all easily visible on your website, social media accounts and local business directories like Google Places, Bing Local, Yelp and Yahoo Local? Better yet, can you access all of these listings, websites and accounts and tell me that your company name, address and phone number are all the exact same?

If not, you’re actually driving traffic away from your website.  Let me explain why.

If you feel like your website isn’t all that bad but you know it could be getting you more targeted traffic, higher search engine rankings and improved conversions, you’re not alone.

Many business owners know their website could benefit from a website facelift, yet they don’t want to make the same investment a complete website overhaul would entail.  That’s how Prime Concepts can help.

We’ve created a customizable solution designed to give certain clients who qualify the facelift their website needs for a reasonable investment.  A recent example is accountability expert and leadership speaker, Sam Silverstein’s, website.  Sam helps organizations make accountability their competitive edge, creating more effective leaders, selling more, providing greater service and increasing revenue.

The customized solution we provided for Sam included improvements to his website copy, visual design and graphics, navigation and search engine optimization.  As you can tell from www.SamSilverstein.com, the end result speaks for itself!  If you’re interested in getting more targeted traffic, higher search engine rankings and improved conversions, check out Sam’s “refreshed” site, view the rest of our website design portfolio and learn more about our website development solutions.

When was the last time you looked at your website using an iPhone, iPad or any other mobile device? Chances are, unless you’ve specifically designed a mobile site, it isn’t fully functional on these mobile devices.

Along with video, mobile devices make up one of the fastest growing segments of the internet. Mobile phones have become like a remote control for nearly all aspects of our lives, and Cisco predicts that there will be 7.1 billion internet-connected mobile devices just four years from now.  So how can you capitalize on the popularity of mobile phones?  One way is by having a mobile website.

Are you overwhelmed with all the steps there are to growing  your business successfully? Or, maybe you’re struggling for the motivation to implement the marketing tips and strategies you already know.  Bottom line, many people could benefit from a boost.

That’s why I put together some time-tested and proven tips and strategies designed to give you a big boost in growing your business.  I think you’ll find a lot of value from the quick-read ideas presented in “Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business,” which are designed for easy implementation.

One of the first things I have copywriters do when they start at Prime Concepts is to read information on writing with keywords.  The information is definitely helpful since we are a custom website design, online marketing, graphic design, interactive design and internet marketing company.

Really, though, I’ve learned how important it is for all companies to incorporate keywords into their web content.  But what if your website has already been built and you don’t have a new website planned anytime soon?  You can still incorporate keywords into articles, newsletters and blog posts you put on the web.

I have been truly impressed by the talented, hardworking people the Prime Concepts Group is made of.  With that said, we’ve got some grammar and punctuation issues!  And if we do, that means your organization probably does too.

The other day I posted a blog on choosing the best trade show for your business. If you haven’t yet, you should check it out before you continue with this post.

Once you’ve chosen the right trade show for your business, there are several things you must do before and during the show to ensure it’s a success.

Trade Show Marketing
There is a lot of marketing you can do before a show to get your target audience to come to your booth. Then, once you are there, take advantage of any opportunity you have to expand your reach outside your booth so you can help the visitors find you. In all of your trade show marketing material, both pre-show and during the show, you need to have the proper graphics and the proper copy and make it all congruent so people can easily identify you and your brand.