Pants on the Ground: What Makes a Video Go Viral Part II

In the last post I talked about the phenomenon Pants on the Ground and other successful viral videos. While he’s on minute 14 of his 15 minutes of fame, Larry Platt got so much press that he now has many more business opportunities. While you may not have the platform that launched Larry Platt’s viral video, you certainly have the same potential for your business.

So where do you start? Read More [ ... ]

How to Get Free Publicity

Publicity as you know comes in many communication forms, from traditional print, tv, and radio to the power of the internet. My outcome is to re-ignite your passion and purpose for creating FREE and low cost publicity to increase your market share!

Read More [ ... ]

Whiz-kid goes from Rags to Riches and Makes Millions with Bike Rack Idea!… was the headline in The Globe Magazine in 1988. That was just one of literally hundreds of articles and stories that were generated from my publicity efforts for my sporting goods company.

Now the GLOBE wasn’t my first choice for my entrepreneurial story when I was working to increase exposure and sales using press releases. It started with me sending press releases about my products to local papers, then trade publications, and went on to include national & international magazines, including USA Today, Entrepreneur, Success, Popular Science and many others.

“Using the Power of Publicity to Increase Sales”

Read More [ ... ]