If you want to increase your sales, then improve your copywriting and target marketing skills. 

Start by putting yourself in the mind of your prospect.  Think about what they want and why they would take action.

Most importantly, target your message to each type of specific prospect.  This applies to your website, print materials, and multimedia.

Sending the same marketing message to multiple markets waters down the message and will most likely reduce responses.  Aim for sending specific messages to specific audiences.

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Prevent Web Design Disasters 

Way too often people focus on the actual “design” steps of web design — the look and feel, colors and so on — and completely miss the mark when it comes to creating an effective design that evokes the proper actions.

Here are a couple of key points to keep in mind the next time you’re planning to create or re-make a website.

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Can anyone write great copy? I get asked that all the time. I tell them all the same thing: You already know how to do it! Because you already know how to tell stories. I just have to teach you the proper structure, and UNTEACH you all the stuff your elementary and high school teachers taught you.

If you ever made up a story for your children, you’re a copywriter. If you’ve ever gathered with friends as a teenager and told ghost stories, you can write copy. Great copywriters simply paint visual pictures of events. Events that happened in the past, events that may happen in the future, or events that won’t ever happen, unless you buy their product. You either paint the picture of the joy the prospect will get using your product, or you paint the picture of the hardship he will continue to endure without it. Why?

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In my last blog I told you about ways to increase your e-mail list by improving the content of your e-mail offers.

This time I thought I’d offer you a few “secrets” I’ve found that can help grow your list fast. These 10 list-building tips may sound obvious, but too often they are overlooked by novice Internet marketers. In part 1 of this blog, I’ll give you the first five, and then in my next blog, I’ll reveal the remaining five.

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These days it is important to keep in mind that no one really wants another piece of e-mail. They want solutions to their problems, to be entertained and informed, to socialize, and build relationships.
 
If you want to grow your list, start by reviewing your list-building activities. How many people are on your list now? Gather up your other marketing materials and check out your website to see if you’re offering benefit messages that match your target prospect’s needs.

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Is it the offer itself, the graphic design, or maybe the copy? Nope. The single most important element of every direct-mail campaign is the completeness, accuracy, and relevance of your mailing list.

Without a doubt, it’s the quality of your list that will make or break your direct-mail campaign. If you are going to be profitable with direct mail, you must make certain that the right audience gets your message.

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Are you taking full advantage of the free publicity available to you? When was the last time YOU sent out a press release? What’s YOUR opinion of media releases? Do you have a media section (or page) on your website? 

I’ve harnessed the power of publicity to promote all kinds of products and services in more industries than I can count. I still use publicity efforts to promote my Direct and Internet Marketing services, along with campaigns to promote my clients’ products (and that has lead to millions in sales each year).

Putting free publicity to work as part of your marketing campaign is much easier than most people think. Why? Because there are thousands of print and online magazines out there starving for content. There are millions of Internet sites craving for new content too.

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Always keep an eye on your Keyword Placement and Keyword Density on the body of your web pages. Try to think of specific “keyword phrases” and not just “keywords.” Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it’s very unlikely you (or your site) will rank high in the search engines.

You stand a far better chance to rank well with specific keyword phrases where there’s much less competition. The resulting traffic–because it is more highly targeted–should also be a much higher quality too.

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Think about your last big purchase. Did you use the Internet, either for researching a product or to buy something? What was the last thing you purchased from a website?

What are your favorite websites—and why? Make a list of the top five that you visit and once you’re finished reading this blog, go visit them again and evaluate them through the mind of an “Internet Marketer.”

As a marketer, being able to get inside the mind of your prospects is critical. You need to understand the behaviors and habits of your prospects (what do they buy, how do they buy, what factors influence their buying decision, etc.).

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In part one of this two-part blog I told you a little about the extensive (and affordable!) “music-on-hold” equipment options available to businesses of all sizes. In part two, let’s cover a few important basics about crafting your own custom “on-hold” message.

Technology options aside, here are a few thoughts on the most important part of your “on-hold” system—the message. I’m sure you already know this, but remember… content is king. It’s critical that you craft an informative, benefit-driven marketing message for your “on-hold” audio. Each one should be about 10 to 30 seconds long and mention the benefits/solutions your business provides.

Listen to a good example of a custom on-hold message.

 

 Message On-Hold Example Script from Prime Concepts Group Inc. [4:30m]: Play Now | Play in Popup | Download (67)

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