Pants on the Ground: What Makes a Video Go Viral Part II
In the last post I talked about the phenomenon Pants on the Ground and other successful viral videos. Wh
ile he’s on minute 14 of his 15 minutes of fame, Larry Platt got so much press that he now has many more business opportunities. While you may not have the platform that launched Larry Platt’s viral video, you certainly have the same potential for your business.
So where do you start?
Continue reading ‘Harnessing the Power of Viral Videos for Your Business’
Posted in Direct Response Marketing, Free Publicity, Viral Marketing by Ford Saeks.
Tags: Viral Marketing, viral video
It doesn’t matter what you’re selling or what industry you’re in…if you selling online or offline you can only stay in business if you’re making a profit. That profit comes from either increasing sales or reducing your expenses…
This blog is about both, because when you make your marketing materials more effective — you’ll increase your bottom line.
Continue reading ‘AIDA Formula – How to Design Effective Marketing Materials’
Posted in Copywriting, Direct Response Marketing, Internet Marketing, Print Design, Web Design by Ford Saeks.
Tags: advertising, AIDA, Copywriting, graphic design, page layout, Print Design, print layout, Web Design
I’ll reveal strategies for designing attention getting marketing materials that will motivate your customers to take action!
Whether you’re an actual designer, the CEO, Marketing Director, Entrepreneur or on the team, I’ve got success strategies for every stage in the development process. I am going to assume you already know who you target markets are, and have a clear understanding of your products and services… If not, that’s the first thing to put on your list of action steps.
Continue reading ‘How to Design Marketing Materials – part 1′
Posted in Copywriting, Direct Response Marketing, Marketing, Print Design, Web Design by Ford Saeks.
Tags: "print design" "graphic design" "marketing materials" "social proof" "ford saeks", Copywriting, designing direct mail, effective writing, writing copy
The Three Critical Elements of a Success Direct Mail Campaign
Let’s explore the three critical elements in every direct mail campaign.
They are: the LIST, the OFFER, and the CREATIVE.
Continue reading ‘How to use Direct Mail Effectively’
Posted in Direct Response Marketing, Marketing by Ford Saeks.
Tags: designing direct mail, direct mail, mailing campaigns, postcard marketing
It’s long been said that “if you cannot measure it-you cannot manage it.” Nowhere is this more true than with direct and internet marketing campaigns, where the necessity of examining what works and what doesn’t directly influences the bottom-line.
Continue reading ‘Creating Your Massive Action Marketing Plan – Part 1′
Posted in Business Success, Direct Response Marketing, Marketing by Ford Saeks.
Tags: business plan, Ford Saeks, Internet Marketing Consultant, Internet Marketing Speaker, marketing plan, strategic planning, strategic thinking
If you want to increase your sales, then improve your copywriting and target marketing skills.
Start by putting yourself in the mind of your prospect. Think about what they want and why they would take action.
Most importantly, target your message to each type of specific prospect. This applies to your website, print materials, and multimedia.
Sending the same marketing message to multiple markets waters down the message and will most likely reduce responses. Aim for sending specific messages to specific audiences.
Continue reading ‘Target Your Marketing Messages to Each Audience’
Posted in Copywriting, Direct Response Marketing by Ford Saeks.
Tags: Copywriting, increase sales, target marketing, writing copy
Prevent Web Design Disasters
Way too often people focus on the actual “design” steps of web design — the look and feel, colors and so on — and completely miss the mark when it comes to creating an effective design that evokes the proper actions.
Here are a couple of key points to keep in mind the next time you’re planning to create or re-make a website.
Continue reading ‘First Steps for Web Design from an Internet Marketer’s Point-of-View’
Posted in Direct Response Marketing, Web Design by Ford Saeks.
Tags: Internet Marketing, Web Design
Can anyone write great copy? I get asked that all the time. I tell them all the same thing: You already know how to do it! Because you already know how to tell stories. I just have to teach you the proper structure, and UNTEACH you all the stuff your elementary and high school teachers taught you.
If you ever made up a story for your children, you’re a copywriter. If you’ve ever gathered with friends as a teenager and told ghost stories, you can write copy. Great copywriters simply paint visual pictures of events. Events that happened in the past, events that may happen in the future, or events that won’t ever happen, unless you buy their product. You either paint the picture of the joy the prospect will get using your product, or you paint the picture of the hardship he will continue to endure without it. Why?
Continue reading ‘Can Anyone Write Great Copy?’
Posted in Copywriting, Direct Response Marketing, Internet Marketing by Ford Saeks.
Tags: Copywriting, effective writing, promotional writing, randy gage, writing copy
In my last blog I told you about ways to increase your e-mail list by improving the content of your e-mail offers.
This time I thought I’d offer you a few “secrets” I’ve found that can help grow your list fast. These 10 list-building tips may sound obvious, but too often they are overlooked by novice Internet marketers. In part 1 of this blog, I’ll give you the first five, and then in my next blog, I’ll reveal the remaining five.
Continue reading ’10 Secrets for Building Money-Making E-mail Lists (Part 1)’
Posted in Direct Response Marketing, Internet Marketing by Ford Saeks.