Blog Topic: Direct Response Marketing

Create Headlines That Stop Your Prospects in Their Tracks…

And motivate them to take action!

Imagine yourself standing in a long checkout line at the grocery store.  You’re surrounded by sleazy tabloids and “fluffy” gossip magazines, but there’s no way you’d let anyone catch you looking at them.  Yet… you’re curious.  You just can’t help using your peripheral vision to take a peek.

As your eyes scan all the headlines, you see one that intrigues you.  That can’t be true… could it?  Before you know it, you’re throwing the magazine in the cart hoping no one will notice your lapse in judgment.

So what happened?  The headline stopped you in your tracks.  What’s more, the headline intrigued you enough to buy the story.

Now, I’m not here to talk to you about impulse magazine buys in the checkout line, but what this scenario does do is illustrate the importance of a headline that motivates a prospect to take action.

When it comes to marketing your business, headlines are arguably the most important element of your copy– whether it be for your website, a print promotion, an email blast or any other marketing piece.  The reason?  Because the headline is what attracts your prospect.  And, if your headline doesn’t blow their socks off, it could be the last thing they read.

Are you overwhelmed with all the steps there are to growing  your business successfully? Or, maybe you’re struggling for the motivation to implement the marketing tips and strategies you already know.  Bottom line, many people could benefit from a boost.

That’s why I put together some time-tested and proven tips and strategies designed to give you a big boost in growing your business.  I think you’ll find a lot of value from the quick-read ideas presented in “Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business,” which are designed for easy implementation.

I have been truly impressed by the talented, hardworking people the Prime Concepts Group is made of.  With that said, we’ve got some grammar and punctuation issues!  And if we do, that means your organization probably does too.

Pants on the Ground: What Makes a Video Go Viral Part II

In the last post I talked about the phenomenon Pants on the Ground and other successful viral videos. While he’s on minute 14 of his 15 minutes of fame, Larry Platt got so much press that he now has many more business opportunities. While you may not have the platform that launched Larry Platt’s viral video, you certainly have the same potential for your business.

So where do you start?

Do you struggle with finding the right words to describe your business and all it has to offer?

Do you cringe at even the thought of having to write copy?  You’re not alone.  I hear from clients all the time, just like you, who aren’t sure how to tell their magic story.   That’s exactly what marketing is… giving people enough of the right information that they can make good decisions.

It doesn’t matter what you’re selling or what industry you’re in…if you selling online or offline you can only stay in business if you’re making a profit. That profit comes from either increasing sales or reducing your expenses…

This blog is about both, because when you make your marketing materials more effective — you’ll increase your bottom line.

I’ll reveal strategies for designing attention getting marketing materials that will motivate your customers to take action!

Whether you’re an actual designer, the CEO, Marketing Director, Entrepreneur or on the team, I’ve got success strategies for every stage in the development process. I am going to assume you already know who you target markets are, and have a clear understanding of your products and services… If not, that’s the first thing to put on your list of action steps.

The Three Critical Elements of a Success Direct Mail Campaign

Let’s explore the three critical elements in every direct mail campaign.

They are: the LIST, the OFFER, and the CREATIVE.

How to use Direct Mail to reach targeted prospects and get them to take action to buy your products and services.

It’s long been said that “if you cannot measure it-you cannot manage it.” Nowhere is this more true than with direct and internet marketing campaigns, where the necessity of examining what works and what doesn’t directly influences the bottom-line.