Archive for the ‘Direct Response Marketing’ Category

It doesn’t matter what you’re selling or what industry you’re in…if you selling online or offline you can only stay in business if you’re making a profit. That profit comes from either increasing sales or reducing your expenses…
This blog Video is about both, because when you make your marketing materials more effective — you’ll increase your bottom line.
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By Ford Saeks on May 10th, 2009 in Copywriting, Direct Response Marketing, Internet Marketing, Print Design, Web Design.
I’ll reveal strategies for designing attention getting marketing materials that will motivate your customers to take action!

Whether you’re an actual designer, the CEO, Marketing Director, Entrepreneur or on the team, I’ve got success strategies for every stage in the development process. I am going to assume you already know who you target markets are, and have a clear understanding of your products and services… If not, that’s the first thing to put on your list of action steps.
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By Ford Saeks on May 4th, 2009 in Direct Response Marketing, Print Design, Web Design.

The Three Critical Elements of a Success Direct Mail Campaign
Let’s explore the three critical elements in every direct mail campaign.
They are: the LIST, the OFFER, and the CREATIVE.
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By Ford Saeks on March 20th, 2009 in Direct Response Marketing, direct mail.

How to use Direct Mail to reach targeted prospects and get them to take action to buy your products and services.
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By Ford Saeks on March 5th, 2009 in Business Success, Direct Response Marketing, Information Marketing.
It’s long been said that “if you cannot measure it-you cannot manage it.“ Nowhere is this more true than with direct and internet marketing campaigns, where the necessity of examining what works and what doesn’t directly influences the bottom-line.

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By Ford Saeks on January 2nd, 2009 in Business Success, Direct Response Marketing.
If you want to increase your sales, then improve your copywriting and target marketing skills.
Start by putting yourself in the mind of your prospect. Think about what they want and why they would take action.
Most importantly, target your message to each type of specific prospect. This applies to your website, print materials, and multimedia.
Sending the same marketing message to multiple markets waters down the message and will most likely reduce responses. Aim for sending specific messages to specific audiences.
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By Ford Saeks on March 20th, 2008 in Copywriting, Direct Response Marketing.
Prevent Web Design Disasters
Way too often people focus on the actual “design” steps of web design — the look and feel, colors and so on — and completely miss the mark when it comes to creating an effective design that evokes the proper actions.
Here are a couple of key points to keep in mind the next time you’re planning to create or re-make a website.
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By Ford Saeks on March 3rd, 2008 in Direct Response Marketing, Web Design.
Can anyone write great copy? I get asked that all the time. I tell them all the same thing: You already know how to do it! Because you already know how to tell stories. I just have to teach you the proper structure, and UNTEACH you all the stuff your elementary and high school teachers taught you.
If you ever made up a story for your children, you’re a copywriter. If you’ve ever gathered with friends as a teenager and told ghost stories, you can write copy. Great copywriters simply paint visual pictures of events. Events that happened in the past, events that may happen in the future, or events that won’t ever happen, unless you buy their product. You either paint the picture of the joy the prospect will get using your product, or you paint the picture of the hardship he will continue to endure without it. Why?
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By Ford Saeks on February 21st, 2008 in Copywriting, Direct Response Marketing, Internet Marketing.
In my last blog I told you about ways to increase your e-mail list by improving the content of your e-mail offers.
This time I thought I’d offer you a few “secrets” I’ve found that can help grow your list fast. These 10 list-building tips may sound obvious, but too often they are overlooked by novice Internet marketers. In part 1 of this blog, I’ll give you the first five, and then in my next blog, I’ll reveal the remaining five.
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By Ford Saeks on December 26th, 2007 in Direct Response Marketing, Internet Marketing.
These days it is important to keep in mind that no one really wants another piece of e-mail. They want solutions to their problems, to be entertained and informed, to socialize, and build relationships.
If you want to grow your list, start by reviewing your list-building activities. How many people are on your list now? Gather up your other marketing materials and check out your website to see if you’re offering benefit messages that match your target prospect’s needs.
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By Ford Saeks on December 7th, 2007 in Direct Response Marketing, Internet Marketing.
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