Thousands of people have their personal information stolen online every day, and most never even know it – until it’s too late. In fact, identity theft is the fastest growing crime in the United States. It’s that time of the year where millions of people are shopping online, and in doing so, are putting their personal information at risk. Are you at risk?

Below are five simple tips for protecting yourself online against identity theft, costly data breaches and legal liabilities:

Do Your Marketing Materials, Website and Social Media Match Your Brand’s Promise?

I was talking to a prospect today raving about how he’s built his business through mainly referrals… but now his business has slowed and he wants help.

One look at his website and social media profiles and it was clear why referrals are what has driven his business… because his other promotional efforts lack his brand’s promise.

By that, I mean., they are old, outdated, confusing, lack style, have poor marketing messages and simply don’t communicate the quality or value that his business truly offers.

In short, they are “sales prevention tools” getting in the way of attracting and converting prospects into long-term clients and customers.  They are certainly costing him thousands of dollars in lost sales.

Does that scenario sound familiar? Want to know how to solve these problems?

I’m Not Talking About Cuddling Up for a Quick 30 Minute Snooze Everyday…

What I’m talking about is a different kind of NAP– Name, Address and Phone Number– and how these directly relate to driving targeted traffic to your website.

Let me ask you a question… Are your company name, address and phone number all easily visible on your website, social media accounts and local business directories like Google Places, Bing Local, Yelp and Yahoo Local? Better yet, can you access all of these listings, websites and accounts and tell me that your company name, address and phone number are all the exact same?

If not, you’re actually driving traffic away from your website.  Let me explain why.

If you feel like your website isn’t all that bad but you know it could be getting you more targeted traffic, higher search engine rankings and improved conversions, you’re not alone.

Many business owners know their website could benefit from a website facelift, yet they don’t want to make the same investment a complete website overhaul would entail.  That’s how Prime Concepts can help.

We’ve created a customizable solution designed to give certain clients who qualify the facelift their website needs for a reasonable investment.  A recent example is accountability expert and leadership speaker, Sam Silverstein’s, website.  Sam helps organizations make accountability their competitive edge, creating more effective leaders, selling more, providing greater service and increasing revenue.

The customized solution we provided for Sam included improvements to his website copy, visual design and graphics, navigation and search engine optimization.  As you can tell from www.SamSilverstein.com, the end result speaks for itself!  If you’re interested in getting more targeted traffic, higher search engine rankings and improved conversions, check out Sam’s “refreshed” site, view the rest of our website design portfolio and learn more about our website development solutions.

Are you overwhelmed with all the steps there are to growing  your business successfully? Or, maybe you’re struggling for the motivation to implement the marketing tips and strategies you already know.  Bottom line, many people could benefit from a boost.

That’s why I put together some time-tested and proven tips and strategies designed to give you a big boost in growing your business.  I think you’ll find a lot of value from the quick-read ideas presented in “Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business,” which are designed for easy implementation.

Grow Your Business – You’re Invited…

Each day you’re faced with new opportunities and the challenges of how you are going to spend your time and money. Whether you’re the CEO, entrepreneur, or the person responsible for increasing results from marketing and sales efforts, you already know that it is becoming increasingly more difficult to find, attract and keep your customers.

The good news is—there is no need to panic! The sky is not falling… these economic times have actually created many new opportunities—if you know how to capitalize on them.

I wanted you to be one of the first to know about this event so you can mark your calendar and get registered for the Las Vegas Event in September 2011.

Watch the video above or visit the Business Growth Summit Event Website for more details.

I have been truly impressed by the talented, hardworking people the Prime Concepts Group is made of.  With that said, we’ve got some grammar and punctuation issues!  And if we do, that means your organization probably does too.

I’m know for helping companies with ideas and strategies to grow their business. While customer service is certainly part of growing a business, my topic areas focus more on Internet Marketing, Monetizing Social Media and Innovation. Recently, I was flying back from speaking at the International Franchise Association (IFA) and my layover was in Atlanta Hartsfield Jackson International Airport (ATL) and witnessed an amazing display of customer service.

What’s the hardest lesson you’ve learned about growing your business?

If you’re a goal-setter and a planner, you’ve already made great progress on your list of New Year’s Resolutions.  If you’re like most people, you may create the goal list, but struggle with the strategy and action steps to reach them.

A friend of mine recently released a book titled “Clarity.”  Written by Bob Bohlen, a man who’s achieved so much success in his life; it makes you wonder if there are super humans living among us.  Bob doesn’t claim to have extraordinary abilities; he’s simply found a plan that works, and he works that plan every day.

Using LinkedIn, Twitter, Facebook and Blogs to Find the Perfect Addition to Your Team

Social media is a game changer. We’ve seen it affect how we interact and share with friends and family, make decisions, hear and spread news, market, and much more. It even affects the way people hunt for jobs and the way companies look for potential employees.