In this video segment we’ll look at what kinds of things that might be blocking your creativity.

The Three things that can get in your way and block your creativity are:

• Your Perceptions
• Your Emotions
• Your Culture &  Environment

Perceptions. - What things MEAN to you?

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Is your B.S. getting in the way of your marketing success?

Think about your role in the marketing process?

Are you an Executive, Marketing Director, Entrepreneur, business owner, or sales person?  … Regardless, “The Profit Rich Marketing Show” will help you increase your sales and profits!

Here are some Keys get you on track.

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How to use Direct Mail to reach targeted prospects and get them to take action to buy your products and services.

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A great way to drive home the importance of having a marketing plan is to imagine you’re sitting in your dream car, but with one little caveat… the windows are all painted black and there are no gauges. You push the pedal to floor and zoom, zoom, away you go!   What do you think is going to happen next?  Certainly, you’re going to crash-not a pretty picture.

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It’s long been said that “if you cannot measure it-you cannot manage it.“  Nowhere is this more true than with direct and internet marketing campaigns, where the necessity of examining what works and what doesn’t directly influences the bottom-line.

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Think you’re secure when you’re traveling with your laptop using hotspots and wireless internet? Think again…

I just watched this Wireless Hacking Demonstration by IT Security Consultant, Mike Foster as he shows how easily your personal data and wireless traffic can be stolen even with a firewall, virus protection and spyware installed.

Watch the two videos now…  The second video is the Mike’s demo showing the Laptop wireless hacking demo. You don’t need to be technical to understand how scary this is if you are traveling… and it can even happen at your business. His new book “The Secure CEO explains how to protect your computer and network in plain english. Get it today and get secure! You’ve been warned… so don’t call me when you lose your vital computer data.

How Safe Is Your Computer Data from Internet Hackers? Watch The Demo Below:

“The Secure CEO: How to Protect Your Computer Systems, Your Company, and Your Job” Packs Plain-English Security Solutions for Executives

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If you’ve read the book or watched the movie “The Secret,” you know that the secret is the law of attraction. In a nutshell, what you focus on most, you’ll manifest in your life. Without exception, every human being has the ability to transform any weakness or suffering into strength, power, perfect peace, health, and abundance. The law of attraction works both ways, positively and negatively.

So what does this have to do with marketing and making more money? Plenty. Often clients will tell me that a certain form of marketing, say direct-mail postcards, doesn’t work for them. It’s not the marketing method that doesn’t work, it’s the application of the method combined with a benefit message to a target market. Their expectations and beliefs can influence the results. They focus on their preconceived beliefs.

People see what they want to see.

Don’t believe me? Just check out this short video clip about awareness.

In marketing it’s your job to communicate the value of your products and services. To do that effectively and profitably requires 100% belief and the ability to help your prospects focus on what you want them to see. It’s the same with web design, print design and copywriting. Over the past 25 years I’ve worked with many talented graphic designers. In each case or project, I have to help guide them not to lose the message in the creative design. The message is my focus, the design is their focus. It’s a delicate balance, and when we get it right, everybody wins — including the client and the prospects.

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Recent headlines: NEW YORK SUN — “Talk of the Worst Recession Since the 1930s”

NEW YORK (CNNMoney.com) - “The U.S. economy is now in a recession, according to a poll of economists published Thursday, March 13^th by The Wall Street Journal.”

What do you think?  Are you worried about a recession?

I was speaking to a group of commercial customers in Ohio last week, and I asked them what their biggest challenge was in growing their business. 

They said things like the economy, the recession, the competition, the weak value of the dollar… but no one in a room of over 200 people said anything about their own businesses.

Then I said something really shocking… I said, “there is no such thing as money problems…” (and paused for about five seconds) and added, “there are only idea problems.  If you want to make more money, then generate more ideas and implement them!”

Want to grow your business, and increase your sales and profits? 

Then think about your business and how you can add more value. More value means more profits.   While statistics and the media may show the country in a recession, it’s hardly going to stop people from spending money over the long term.   Just visit your local shopping mall, department store, or highway, and look at the traffic.  Where are all of these people going?  Either to work or to spend money… no doubt.

Hey, I’m a marketer… not an economist.  My goal is to make sure you focus on your business and take care of your customers.  You attract new prospects with compelling benefit-driven marketing messages, and you keep them by delivering value through your products and services.

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My peers and the many people in the media consider me as one of the top experts in direct and Internet Marketing. Just type my name “Ford Saeks” into Google and check out the results. But there is always more to learn, especially in my areas of expertise.

I like to read blogs, newsletters, and magazines to stay up to date. I realize everyone has an opinion, but I would think a publication like “BusinessWeek” would be more diligent in checking the content they publish.

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How is your telephone answered?  Are you using a real person or an automated attendant with voice prompts?  

Either way, I’d encourage you to “mystery shop” your own company. Mystery shopping is the process of pretending to be a prospect and calling, e-mailing, or visiting your business to see how well customer service is handled.

What I’m focusing on here are your phones… I hate it when I call my bank, get forced to go through all sorts of prompts, only to sit on hold forever before being transferred to a rep who doesn’t speak English fluently and who can’t help anyway. So many reps these days seem completely untrained, unempowered, and inept — it amazes me.  Then there are the voice-automated attendants that if not configured properly send you to “voice-mail hell” where you’ll freeze over before you get any help.

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