Blog Topic: Blogging

One of the top questions I get asked is, “How do we get higher rankings in the search engines?”

There are many factors involved, but having a large amount of relevant website content about your products, services and solutions is one key.  The more fresh content you have related to the main search terms and stages of the buying processes you’ve identified, the more likely the search engines are to raise your rankings.

You should also consider your keyword placement and keyword density on the body of your web pages.  Think specific keyword phrases– not “keywords.”  Why?  Due to the extreme amount of competition for general terms in the search engines, you stand a far better chance to rank well for specific phrases where there is less competition.

Are you overwhelmed with all the steps there are to growing  your business successfully? Or, maybe you’re struggling for the motivation to implement the marketing tips and strategies you already know.  Bottom line, many people could benefit from a boost.

That’s why I put together some time-tested and proven tips and strategies designed to give you a big boost in growing your business.  I think you’ll find a lot of value from the quick-read ideas presented in “Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business,” which are designed for easy implementation.

One of the first things I have copywriters do when they start at Prime Concepts is to read information on writing with keywords.  The information is definitely helpful since we are a custom website design, online marketing, graphic design, interactive design and internet marketing company.

Really, though, I’ve learned how important it is for all companies to incorporate keywords into their web content.  But what if your website has already been built and you don’t have a new website planned anytime soon?  You can still incorporate keywords into articles, newsletters and blog posts you put on the web.

I have been truly impressed by the talented, hardworking people the Prime Concepts Group is made of.  With that said, we’ve got some grammar and punctuation issues!  And if we do, that means your organization probably does too.

Did anyone even know or care what a blog was ten years ago?  None of us did; but we now know it’s a powerful communication and marketing tool that can add value to your readers, and increase your digital footprint to grow your business.

Whether you’re a novice or seasoned blogger, use these ABC’s of Blogging Tips to improve your blogging.

Add value to attract attention

Build trust to create a following

Consistency is crucial to keep readers coming back

The signs of frightful blogging are obvious… foaming at the mouth, ghastly tales of competitors and unnerving lists of links. All are toxic recipes for disaster and can come back to haunt you and ultimately hurt your business.

This doesn’t mean you should let your fear of blogging hold you back; it is a powerful tool if done correctly.

Duplicate website content… This is a simple concept, mostly misunderstood and easily fixed.  I’m going to approach this from a few perspectives and give you the links and tools that can help you.

First, understand that it’s the search-engine’s goal to provide the best search results for the user.  While Google, Bing and Yahoo rank website pages a bit differently they all have the same outcome of a positive and relevant user experience.  That experience comes from listing unique pages on their search result pages (SERPS).  

For this blog posting, I’m just going to use Google as “the search engine”.  

Duplicate content generally refers to blocks of text or entire pages that are virtually the same.

Using Relevant Keywords is the Most Important Element to Increase Your Site Traffic

Everyone I talk to as an Internet Marketing Consultant wants to know how to get more site visitors from search engines.  It starts with a basic understanding of how the search engines work-or rather what their responsibility is to their user-the searcher.

The search engine’s job is to provide the best and most relevant results to the person using their search engine to find solutions to their searches. To do that they need to catalog a site’s content and while there are every-changing algorithms for top rankings a critical element for search engine optimization (SEO) is the content, which of course is made of WORDS.

Those words when filled with your “keywords” make up your content.  Knowing which words to use and where to put them on your site is a huge element of SEO to get more traffic.   Keywords and keyword phrases are the same thing.

Here are a few tips for keyword success:

1. Make a list of the main types of prospects you want to attract.

Create a marketing profile for the typical prospect and customer for your business in a word doc. Get as specific as you can so you can put yourself in the “mindset” of the type of people you want to attract.  Ask yourself and evaluate what keywords you think they would type into a search engine to find you, your products or services.

2. Do your research.

Look at your website statistics because that will show you what words people are using now to find you. It doesn’t mean they are the best words, but your stats will show you what keyword phrases they are using now.  We use “Google Analytics” for sites. It’s a free service, easy to implement and offers a ton of benefits.

You want targeted traffic that will convert into customer leads and sales.  Many years ago I optimized my Internet Marketing Speaker website for my name “Ford Saeks” but because my first name Ford is also a major automotive company I was receiving tons of spill over traffic for people looking for Ford cars and Ford car parts, and not my professional services to help people improve their marketing results and profits.  The keywords we use now are related and relevant to what our prospects and customers are searching for to find our solutions.  The research results, our site statistics and usage of the popular keywords research tools all help us optimize our sites for top rankings.

Two of my favortite Keyword tools are:

The beauty of blogging is that if you can send e-mail, you can blog.  Blogs make it easy for the non-techie person to add new content to their site and build relationships with new prospects and customers.  Every site we build now includes a blog as part of the actual domain. 

Q:  Why do I want my blog to be part of my site when I can set one up for little to nothing at sites like BlogSpot.com or WordPress.com?

What’s a Blog and why should I care?

I get asked this all the time.  Let’s see if we can clear this up… 

Short Answer:

A blog is a type of website that is usually arranged in chronological order from the most recent ‘post’ at the top of the main page to the older entries toward the bottom. Watch this short video that answers the questions in simple and easy — non-techie — terms.