Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

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Blue and Black or White and Red

by Heather Newell

So how do people perceive your website?

The stir of recent controversy about an ugly dress over social media makes it very clear that people see colors differently and colors invoke psychological responses.

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Photo courtesy of wired.com

Why does it look different?

To touch on the science aspect, colors give off different wavelengths and light enters through the lens in your eye. Color is interpreted by the pigments causing different neurons to fire. A human eye compensates for daylight when interpreting colors. If you have low lighting you are going to see colors differently than if you have bright or direct light sources. This photo has a very bright background which changes the white balance and causes a blue to fade and appear white and the black reflects a brighter color also- in this case what may look gold.

Color Is a Big Deal

Unlike the mystery of the dress color it’s not a secret that color affects how we think and feel. Many comments made across social media were negative and referenced going to get their eyes checked, feeling sick, and people were debating the color they saw. As internet marketers, web developers and designers we study and test color psychology. It is very clear that confusion has a negative impact. You want the message in your website to be clear. It is important that your site colors are congruent with the message and target audience. The less thought required by viewers while on your site the better.

The Power of Colors

Certain colors mean different things and can invoke certain feelings and emotions. Understand your brand, your message and use colors to enhance the message. Power, elegance, sophistication, death, mystery, unhappiness are psychological responses of Black. Blue portrays trust, security, technology, cleanliness, and order.

It doesn’t matter if you see white and gold or blue and black, the important take away from this is how people were affected by the color and confusion of seeing different colors than someone else. Eliminate confusion and clarify your message. Or confuse everyone, stir up controversy and go viral.

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Taking Action vs. Producing a Result

by Logan Vinopal

image concept of a good marketing strategyHere at Prime Concepts we have a very open work environment, which thrives on creativity, innovation and passion. Even as an industry leader, every now and again we have to remind ourselves what our main goal is, and how we can best reach that goal. What’s our main goal you ask?

Great question, our main goal is to help our clients find, attract and keep their customers all while we continue to grow our already robust client base. It’s the “how we reach that goal” that I’d like to focus on for today’s post.  And just FYI, this isn’t something specific to just Prime Concepts, it is much bigger than that; hence why I am blogging about it.

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Top 10 Web Trends to Watch Out for in 2015

by Marisa VanSkiver

I know, I know – you’re tired of the click-baity titles and the top 10 lists at the end of the year. But hey, they’re not only great eye-catchers, they’re useful. The web is constantly changing, and that’s not a phrase I’m using lightly.

As a developer, I can easily say that something is outdated if I say it looks “so two years ago.” You know you’re really in trouble when I say “that’s so five years ago.” The web changes at lightning speeds, and we love keeping up with those trends to bring the best product for our clients.

However, not all trends are created equally. Some are good, and some are bad. Let’s break it down by the good and bad, and we’ll explain why some of the fads just might fade:

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Randy Gage Quotes

13 Prosperity Quotes from Randy Gage

by Paul Badke

Randy Gage is the author of nine books translated into 25 languages, including the New York Times bestseller, Risky Is the New Safe. Randy has spoken to more than 2 million people across more than 50 countries, and is a member of the Speakers Hall of Fame.

Randy is also one of our clients and I get the opportunity to collaborate with him on a variety of different projects pretty often. That makes me pretty lucky, because he’s a lot of fun to work with! A couple of years ago Randy went on sabbatical, but last week he announced that he’ll be back on January 1, 2015 to spread his prosperity insights.

So this is a great time to give you 13 new and exclusive prosperity quotes from Randy Gage:

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8 Tips for Making the Most of Your Social Media Marketing

by Doni Kealey

One of the questions we get asked a lot is, “How do I use social media to market my business?”

That’s a pretty big question, and the answer really depends on how much time you have.

Since time is money and most of us never have enough of either, here’s the short answer:

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Your Features Aren’t Benefiting Anyone. Or Are They?

by Logan Vinopal

I’m not getting paid by the word here so I will try to keep today’s post short and sweet.

We’ve all heard different people’s perceptions on features versus benefits when trying to sell a product or service but have you ever heard the quote that “someone’s perception doesn’t have to become your reality”?

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8 ways Roller Derby is like Web Development

by Heather Newell

As a web developer sitting at the computer all day, I was searching for a way to achieve mental and physical balance. The second I was exposed to roller derby, I knew this was a great way to get physically active, meet people, and build up a new skill set. I was surprised to find that there are quite a few similarities between roller derby and web development.

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Kim Kardashian

5 Random Things, Will This Get Clicks?

by Paul Badke

I’ve been tasked with writing a blog post to help drive traffic to our website and I don’t really know what to write about. So I finally just decided to write about five random things to see if using the typical [Insert Number] Tips/Strategies/Ideas to Increase/Drive/Get/Whatever type headline would get any traffic at all. And if this doesn’t work, next time I may go straight to using sensational clickbait and make a post titled “Kim Kardashian’s Gmail Hacked, Here Are All Her Nude Photos.”

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Tips to Reduce Stress for Project Managers

by Ken Gromala

Many Project Managers or small business owners filling the role of a Project Manager, have become accustomed to very fluid environments.

Job titles can be very interesting. Experience and skills that got you a position you have are normally related to your title. However, you are probably doing a lot more than what your job title indicates. Typically this is not ideal when facing multiple tasks, juggling deadlines, managing employees, and generally losing sleep over how to stay on top of it all. Things always change and one has to be prepared for this on a daily basis.

It can be scary and overwhelming managing a project or multiple projects whatever the size especially when you do not have systems or experience as a project manager. I am here to change that! Here are a few tips to help small business owners manage your small projects more efficiently.

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6 Rules for the Proper Care of your Web Developer

by Marisa VanSkiver

Anyone who has ever seen the IT Crowd knows that we computer nerds are a sensitive breed, and we web developers have our own peculiar brand of eccentricity.

After all, we speak multiple languages of basic gibberish and spend hours arguing over esoteric things.

How does the general public deal with us, the mysterious nerds? Well, when it comes to getting the best out of your developer, there are a few simple rules you should follow: 

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