Okay, so you have a pleasantly-designed website with benefit-driven copy, and now you’re waiting for the leads to roll in. Instead of the phone ringing, however, you hear crickets. What could be the problem? Why aren’t visitors booking your services and buying your products? Well, don’t give up just yet. We’ve put together a list of hidden conversion killers in your copy. You can make the changes detailed in our solutions to increase your website traffic and revenue.
Let’s follow the path of a typical consumer. You see an ad for a product on Facebook. It catches your interest, so you click. The transition is pretty smooth and now you see a landing page design that gradually gives you more and more information about the benefits of this product.
Within sixty seconds of hitting that page, you should have access to and be able to consume all the information you need to make a decision. The focus on the benefits—in the headline, the sub-headlines, and the bullet points—allows you to decide whether or not to take action. This page that leads you to one clear choice is called a landing page.
Register Now! Download Now! Yes, Please! Try it Free! Get Instant Access! Let’s Connect! You’ve seen examples of great call to action (CTA) buttons on most of your favorite sites. No longer do they say “Submit,” “Subscribe,” or “Learn More.” The trend is moving towards attention grabbing persuasion, urgency, and exclusivity. And there’s a good reason. With a CTA, your goal is to stop the reader in their tracks and get them to notice that button, click, it and move through the process you’ve laid out for them.
So why should you bother creating custom CTAs? Let’s go over the basics.
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Put yourself in the shoes of a meeting planner. You’ve been tasked with finding a keynote speaker for your organization’s latest event, and you want to find someone that can speak to your niche’s particular pain points, help them find solutions, and offer actionable steps they can take to transform their thinking and achieve amazing results. These same needs apply regardless of the industry or audience. So how do you get a meeting planner’s attention? Create a speaker website of course. But what’s next? How do you write a great meeting planner page to convince them to book you today? Follow these steps and you’ll have the copy and content for your own meeting planner page.
Speakers, the first thing a meeting planner does when considering whether or not to hire you for an event is take a look at your website. Their goal is to learn about your message, your typical audience and your fee. But they also want to know that you are an expert whose opinions are valued by reputable companies and thousands of followers. Your site becomes your first impression, and your speaker website design will reflect on you. Here are a few things a viewer will be critiquing on your site.
Blogging is easy, right? You just find a topic people are interested in, write up a post, and hit “publish.” Not so fast. The most successful bloggers put a little more thought and effort into streamlining their blogging template. When you have a checklist, it makes producing a blog post easy while also ensuring that you don’t miss any steps. Here’s the process at Prime Concepts Group, along with more detail behind each step.
No man (or woman) is an island, as they say, so don’t expect to manage your blogging empire alone. Even if you don’t have a team at your beck and call, all hope is not lost. This is the digital age, after all, and there are plenty of blogging tools to help even the solopreneur speed up the writing and publishing process. Here are a few of our favorite resources.
Most bloggers and business owners know that a blog schedule is helpful. They know that they should develop one. The problem is that the whole process just seems a bit overwhelming. It doesn’t have to be, though. We’ve even provided a free download of our editable Editorial and Social Media Calendar to help you! But before you start, here are some blog schedule ideas that will simplify your digital life.
Part 3: To Tag or Not to Tag, That Is the Question…
Welcome to the third and final installment of this series! In Part 1, we discussed how WordPress blog categories and tags function, and in Part 2 we covered guidelines for how to use categories effectively. Now, let’s move on to how to use tags.
In the previous section, I stressed the importance of being strategic in your category creation for both user experience and SEO. The same goes for tags—even more so. Here’s why.