Is Your Website Congruent with the Quality of Products and Services You Provide?

Doug Carter of Carter International Training & Development, Inc. is one of those rare people that pretty much everyone he comes in contact with walks away thinking, “Wow!  That guy’s the real deal.”  In fact, he’s known as one of the most powerful interactive trainers around, with corporations such as Allstate, Fidelity and Americomm, and powerful entities such as Tony Robbins, Bill Bachrach and Michael Gerber raving about him.

So why did Doug come to Prime Concepts Group?  Well, his marketing brand  – particularly his website — wasn’t aligned with his high level of expertise.  In fact, there was no way anyone visiting his website would have any idea that Doug has so much to offer individuals and corporations looking to increase sales, efficiency and profitability.

That’s where we came in.

Thousands of people have their personal information stolen online every day, and most never even know it – until it’s too late. In fact, identity theft is the fastest growing crime in the United States. It’s that time of the year where millions of people are shopping online, and in doing so, are putting their personal information at risk. Are you at risk?

Below are five simple tips for protecting yourself online against identity theft, costly data breaches and legal liabilities:

Don’t Get Seduced by the Dark Side… Keep it Simple.

I’m referring to the dark side force of social media that keeps you up at night worrying about growing your business and leveraging the superpower of social media sites, like Facebook, Twitter, YouTube, and LinkedIn.

Are you listening, responding and engaging your target market?

What are people saying about your brand, your products and services?   Are you paying attention? Have you claimed your business listings on Yelp.com?  What about the other opinion and ratings websites?  Do you have filters set up using www.Hootsuite.com to monitor keyword topics from Twitter?  You can use social media websites to listen to the buzz in the market place as it relates to your industry, the competition, your prospects wants, needs & desires, and your products and services.

Social Media offers so many benefits, but it can be a huge waste of time without the right plan and actions steps.

One of the top questions I get asked is, “How do we get higher rankings in the search engines?”

There are many factors involved, but having a large amount of relevant website content about your products, services and solutions is one key.  The more fresh content you have related to the main search terms and stages of the buying processes you’ve identified, the more likely the search engines are to raise your rankings.

You should also consider your keyword placement and keyword density on the body of your web pages.  Think specific keyword phrases– not “keywords.”  Why?  Due to the extreme amount of competition for general terms in the search engines, you stand a far better chance to rank well for specific phrases where there is less competition.

Do Your Marketing Materials, Website and Social Media Match Your Brand’s Promise?

I was talking to a prospect today raving about how he’s built his business through mainly referrals… but now his business has slowed and he wants help.

One look at his website and social media profiles and it was clear why referrals are what has driven his business… because his other promotional efforts lack his brand’s promise.

By that, I mean., they are old, outdated, confusing, lack style, have poor marketing messages and simply don’t communicate the quality or value that his business truly offers.

In short, they are “sales prevention tools” getting in the way of attracting and converting prospects into long-term clients and customers.  They are certainly costing him thousands of dollars in lost sales.

Does that scenario sound familiar? Want to know how to solve these problems?

Create Headlines That Stop Your Prospects in Their Tracks…

And motivate them to take action!

Imagine yourself standing in a long checkout line at the grocery store.  You’re surrounded by sleazy tabloids and “fluffy” gossip magazines, but there’s no way you’d let anyone catch you looking at them.  Yet… you’re curious.  You just can’t help using your peripheral vision to take a peek.

As your eyes scan all the headlines, you see one that intrigues you.  That can’t be true… could it?  Before you know it, you’re throwing the magazine in the cart hoping no one will notice your lapse in judgment.

So what happened?  The headline stopped you in your tracks.  What’s more, the headline intrigued you enough to buy the story.

Now, I’m not here to talk to you about impulse magazine buys in the checkout line, but what this scenario does do is illustrate the importance of a headline that motivates a prospect to take action.

When it comes to marketing your business, headlines are arguably the most important element of your copy– whether it be for your website, a print promotion, an email blast or any other marketing piece.  The reason?  Because the headline is what attracts your prospect.  And, if your headline doesn’t blow their socks off, it could be the last thing they read.

I’m Not Talking About Cuddling Up for a Quick 30 Minute Snooze Everyday…

What I’m talking about is a different kind of NAP– Name, Address and Phone Number– and how these directly relate to driving targeted traffic to your website.

Let me ask you a question… Are your company name, address and phone number all easily visible on your website, social media accounts and local business directories like Google Places, Bing Local, Yelp and Yahoo Local? Better yet, can you access all of these listings, websites and accounts and tell me that your company name, address and phone number are all the exact same?

If not, you’re actually driving traffic away from your website.  Let me explain why.

If you feel like your website isn’t all that bad but you know it could be getting you more targeted traffic, higher search engine rankings and improved conversions, you’re not alone.

Many business owners know their website could benefit from a website facelift, yet they don’t want to make the same investment a complete website overhaul would entail.  That’s how Prime Concepts can help.

We’ve created a customizable solution designed to give certain clients who qualify the facelift their website needs for a reasonable investment.  A recent example is accountability expert and leadership speaker, Sam Silverstein’s, website.  Sam helps organizations make accountability their competitive edge, creating more effective leaders, selling more, providing greater service and increasing revenue.

The customized solution we provided for Sam included improvements to his website copy, visual design and graphics, navigation and search engine optimization.  As you can tell from www.SamSilverstein.com, the end result speaks for itself!  If you’re interested in getting more targeted traffic, higher search engine rankings and improved conversions, check out Sam’s “refreshed” site, view the rest of our website design portfolio and learn more about our website development solutions.

When was the last time you looked at your website using an iPhone, iPad or any other mobile device? Chances are, unless you’ve specifically designed a mobile site, it isn’t fully functional on these mobile devices.

Along with video, mobile devices make up one of the fastest growing segments of the internet. Mobile phones have become like a remote control for nearly all aspects of our lives, and Cisco predicts that there will be 7.1 billion internet-connected mobile devices just four years from now.  So how can you capitalize on the popularity of mobile phones?  One way is by having a mobile website.

Are you overwhelmed with all the steps there are to growing  your business successfully? Or, maybe you’re struggling for the motivation to implement the marketing tips and strategies you already know.  Bottom line, many people could benefit from a boost.

That’s why I put together some time-tested and proven tips and strategies designed to give you a big boost in growing your business.  I think you’ll find a lot of value from the quick-read ideas presented in “Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business,” which are designed for easy implementation.