The internet is full of too-smart people waiting to take advantage of any security vulnerability in your site, gaining access to your information, your email, and making your site deliver malware to anyone who visits it. Once your site has become victim to malware and hacking, it can be a gigantic, costly headache to unravel.
WordPress is one of the largest platforms in the world, making it a constant target for hackers. Luckily for everyone who loves WordPress (like us here at PCG), its development team Automattic is constantly staying on top of threats, vulnerabilities, and common issues. They release updates for core WordPress on a regular basis, and plugin authors tend to follow to make sure their plugin stays compatible with the core installation.
Running a business is a lot like juggling, you have to focus on many different components to keep things running smoothly and make sure you don’t drop the ball. We are here to try to make that easier with a list of items to keep updated regularly, as well as a Monthly Maintenance Checklist for you to download so you can concentrate on running your company.
- Products & Services: Adding and enhancing your products or services is critical to getting the right kind of search engine traffic. Keep people updated on your new products, promotions and services so you get them to the right place.
That’s like asking – Do you need to change the oil in your car?
The answer is, your car will run for a while, dirt will accumulate, the filter will clog and the oil will no longer lubricate the pistons as they move up and down. You may notice smoke, clanking sounds, poor gas mileage and lower than desirable performance. Eventually the engine will overheat and fail. A similar occurrence will happen if you do not keep your website up to date.
There are many security threats, malware and malicious software floating around the web. Most of these threats are not visible and can be overlooked for a while until things start failing. Fixing something that is broken requires much more time, energy and money than some simple steps of preventative maintenance.
Did you know that your website will actually work for you and your business? Your website will bring in traffic and help make conversions as long as you keep it up to date and taken care of.
Search engines love fresh content, fast load speeds and secure sites. Fresh content will drive daily impressions and assure that your visitors are getting what they need from your website. So, how do you keep your content current and working hard for you?
Gone are the days when we front end developers can create one site, one set of rules, and be done. When we talk about the definition of a responsive site – and why you need it – we’re not just talking about serving your mobile device. No, the need for a responsive site goes well beyond catering to the mobile masses. While that’s certainly where the philosophy started (as well it should – mobile internet use increases exponentially every day), responsive web development is about maximizing a site’s performance across any internet-connected device.
So how do people perceive your website?
The stir of recent controversy about an ugly dress over social media makes it very clear that people see colors differently and colors invoke psychological responses.
Here at Prime Concepts we have a very open work environment, which thrives on creativity, innovation and passion. Even as an industry leader, every now and again we have to remind ourselves what our main goal is, and how we can best reach that goal. What’s our main goal you ask?
Great question, our main goal is to help our clients find, attract and keep their customers all while we continue to grow our already robust client base. It’s the “how we reach that goal” that I’d like to focus on for today’s post. And just FYI, this isn’t something specific to just Prime Concepts, it is much bigger than that; hence why I am blogging about it.
I know, I know – you’re tired of the click-baity titles and the top 10 lists at the end of the year. But hey, they’re not only great eye-catchers, they’re useful. The web is constantly changing, and that’s not a phrase I’m using lightly.
As a developer, I can easily say that something is outdated if I say it looks “so two years ago.” You know you’re really in trouble when I say “that’s so five years ago.” The web changes at lightning speeds, and we love keeping up with those trends to bring the best product for our clients.
However, not all trends are created equally. Some are good, and some are bad. Let’s break it down by the good and bad, and we’ll explain why some of the fads just might fade:
Randy Gage is the author of nine books translated into 25 languages, including the New York Times bestseller, Risky Is the New Safe. Randy has spoken to more than 2 million people across more than 50 countries, and is a member of the Speakers Hall of Fame.
Randy is also one of our clients and I get the opportunity to collaborate with him on a variety of different projects pretty often. That makes me pretty lucky, because he’s a lot of fun to work with! A couple of years ago Randy went on sabbatical, but last week he announced that he’ll be back on January 1, 2015 to spread his prosperity insights.
So this is a great time to give you 13 new and exclusive prosperity quotes from Randy Gage: