It doesn’t matter what you’re selling or what industry you’re in…if you selling online or offline you can only stay in business if you’re making a profit.  That profit comes from either increasing sales or reducing your expenses…

This blog Video is about both, because when you make your marketing materials more effective — you’ll increase your bottom line.

I’ll reveal strategies for designing attention getting marketing materials that will motivate your customers to take action!

Whether you’re an actual designer, the CEO, Marketing Director, Entrepreneur or on the team, I’ve got success strategies for every stage in the development process.  I am going to assume you already know who you target markets are, and have a clear understanding of your products and services… If not, that’s the first thing to put on your list of action steps.

In this video segment we’ll look at what kinds of things that might be blocking your creativity.

The Three things that can get in your way and block your creativity are:

• Your Perceptions
• Your Emotions
• Your Culture &  Environment

Perceptions. - What things MEAN to you?

Is your B.S. getting in the way of your marketing success?

Think about your role in the marketing process?

Are you an Executive, Marketing Director, Entrepreneur, business owner, or sales person?  … Regardless, “The Profit Rich Marketing Show” will help you increase your sales and profits!

Here are some Keys get you on track.

The Three Critical Elements of a Success Direct Mail Campaign

Let’s explore the three critical elements in every direct mail campaign.

They are:  the LIST, the OFFER, and the CREATIVE.

How to use Direct Mail to reach targeted prospects and get them to take action to buy your products and services.

How to Get Free Publicity

Publicity as you know comes in many communication forms, from traditional print, tv, and radio to the power of the internet. My outcome is to re-ignite your passion and purpose for creating FREE and low cost publicity to increase your market share!

Whiz-kid goes from Rags to Riches and Makes Millions with Bike Rack Idea!… was the headline in The Globe Magazine in 1988.   That was just one of literally hundreds of articles and stories that were generated from my publicity efforts for my sporting goods company.

Now the GLOBE wasn’t my first choice for my entrepreneurial story when I was working to increase exposure and sales using press releases.   It started with me sending press releases about my products to local papers, then trade publications, and went on to include national & international magazines, including USA Today, Entrepreneur, Success, Popular Science and many others.

“Using the Power of Publicity to Increase Sales”

A great way to drive home the importance of having a marketing plan is to imagine you’re sitting in your dream car, but with one little caveat… the windows are all painted black and there are no gauges. You push the pedal to floor and zoom, zoom, away you go!   What do you think is going to happen next?  Certainly, you’re going to crash-not a pretty picture.

It’s long been said that “if you cannot measure it-you cannot manage it.“  Nowhere is this more true than with direct and internet marketing campaigns, where the necessity of examining what works and what doesn’t directly influences the bottom-line.