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Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

blogging tips from Prime Concepts Group (6)

Need to Save Time? Here Are 9 Awesome Blogging Tools

by Ford Saeks

No man (or woman) is an island, as they say, so don’t expect to manage your blogging empire alone. Even if you don’t have a team at your beck and call, all hope is not lost. This is the digital age, after all, and there are plenty of blogging tools to help even the solopreneur speed up the writing and publishing process. Here are a few of our favorite resources.

Need to Save Time- Here Are 9 Awesome Blogging Tools by Prime Concepts Group Website Development, Design and Marketing

Brainstorming Blogging Tools

1. Keyword Tool

Of course, if you have a Google Adwords account, you can use their keyword tool, but for the rest of the general public, Keyword Tool is a good free version. When do you use it? Let’s say you have an idea of what you’d like to write about, but you want to know if there are any other keywords that might be more effective. Try running your topic through Keyword Tool to find a list of suggestions for different keywords and phrases. They also have a paid version that allows you to see the search volume of each keyword, just like Google Adwords allows.

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2. BuzzSumo

If you’d like to know which topics are performing best on social media, this is your tool. Enter a topic or a URL into the BuzzSumo search box, and the results will show the content that’s being shared widely. This tool will help you flesh out an existing idea and find the right angle. It will also help you identify the top blogs and key influencers in your niche so that you can evaluate and learn from the competition.

Buzzsumo blog tools

Writing Blogging Tool

3. Google Docs

Yes, of course you can write your post directly into WordPress or any CMS, but if you’re on a team, I wouldn’t recommend it. Google Docs offers a better way to automatically save posts as you write them while allowing you to share drafts with team members without worrying that they’ll irreversibly change the post. You can have colleagues “suggest” changes, which you can later review and approve. You can even see the revision history in case you need to revert to an earlier version. When your post is complete, you can easily drop it into WordPress and make any formatting changes. Your old version can stay on Google Drive in case you need to reference or repurpose it later.

Google Docs Blog tool

Creating Images Blogging Tools

4. Find a Photo

The web is crawling with stock photos. Public domain, creative commons, free use, attribution required, etc. It can all get a little complicated. To ensure your safety and the integrity of your company, it’s best to always use images that you can copy, modify, distribute even for commercial purposes, without asking permission. Our favorite site to find free public domain photos is Find A Photo. The images are beautiful and you can even search by color code, which is great when you’re designing an image to match existing content or layout.

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5. Canva  

While you can use Photoshop to create a completely original image or design, sometimes it’s nice to have exisiting design templates to work from. Canva makes it so easy, especially if you aren’t a designer by trade. They have premade templates, custom image sizes for all social media channels, a drag-and-drop interface, unique fonts, etc. This is a favorite tool among Pinterest users, whose pins have more shares than any other social network, largely due to the text overlays on the majority of images.

Canva Blogging Tool Prime Concepts Group Integrated Marketing

Optimizing Blogging Tools

6. Portent Title Maker

Even the best copywriters struggle with headlines sometimes, so if all you have is a keyword to start and you need somewhere to take it, plug your subject into the Portent tool. It will show you a sample blogpost title as well as a witty and helpful breakdowns of why that particular title works. Not happy with the first result? Refresh as often as you’d like to generate new ideas.

Portent Blog Tool

7. EMV Headline Analyzer

The Emotional Marketing Value Analyzer intellectional, empathetic, and spiritual words in your headlines. The analyzer tool then displays a score of EMV words compared to total words in the headline. The guideline is that intellectual words are those “especially effective when offering products and services that require reasoning or careful evaluation.” Empathetic words “often bring out profound and strong positive emotional reactions in people.” Spiritual words “have the strongest potential for influence and often appeal to people at a very deep emotional level.” Here are some great power words to get you started and this is a great power word graphic to print from CoSchedule.

8. Yoast SEO plugin

Yoast SEO is like that annoying little voice in the back of your head that’s always right, but you don’t always take the time to listen. When you do listen, however, the result is always better. So to translate that analogy to SEO, Yoast SEO forces you to choose a focus keyword for each article. Then it checks to see that you use that focus keyword everywhere, which optimizes your blog posts from url to headline to copy to meta description to alt tags. Essentially, it covers your SEO bases.

Yoast SEO blogging tool

Sharing Blogging Tools

9. Hootsuite

Okay, you’ve probably heard of Hootsuite, but in case you aren’t using it, this is the PSA. It’s a social media management tool that can handle all of your channels (with the pro plan; only 3 with the free plan) like Facebook, Twitter, Instagram, LinkedIn, and Google+. Set them up and your dashboard will begin displaying each channel like a feed. You can choose to send the same content to multiple channels or one at a time. A few other handy tools are link shortening, photo attachment, bulk message uploading, and post scheduling. Hootsuite also give you a detailed summary of your social media growth.

EMV Headlines Analyzer Blog Tool

Remember, even once a post goes live and you’ve shared it on all of your social media channels doesn’t mean that it’s lost and gone forever. You can create a list of evergreen content in an app like Buffer to cycle through your favorite posts as long as they’re still relevant. Let your content work for you and don’t let a great post sit alone in the dark. Even if people didn’t notice it the first time, a great post has the potential to go viral even years after its initial publish date.

Here’s one last way to save time blogging in case you didn’t catch our free download last week. This calendar will help you organize your blog and social media.

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So now that we’ve shared ours, what are your favorite blogging tools? Anything you swear by that we left out?

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blogging tips from Prime Concepts Group (6)

Blog Schedule Creation In 6 Easy Steps

by Ford Saeks

Most bloggers and business owners know that a blog schedule is helpful. They know that they should develop one. The problem is that the whole process just seems a bit overwhelming. It doesn’t have to be, though. We’ve even provided a free download of our editable Editorial and Social Media Calendar to help you! But before you start, here are some blog schedule ideas that will simplify your digital life.

How to Set Up a Blog Schedule in 6 Easy Steps by Prime Concepts Group Speaking and Marketing

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blogging tips from Prime Concepts Group (6)

WordPress Blog Categories and Tags: Demystified: 3

by Charlene

Part 3: To Tag or Not to Tag, That Is the Question…

Welcome to the third and final installment of this series! In Part 1, we discussed how WordPress blog categories and tags function, and in Part 2 we covered guidelines for how to use categories effectively. Now, let’s move on to how to use tags.

In the previous section, I stressed the importance of being strategic in your category creation for both user experience and SEO. The same goes for tags—even more so. Here’s why.

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blogging tips from Prime Concepts Group (6)

WordPress Blog Categories and Tags: Demystified: 2

by Charlene

Part 2: How to Use Blog Categories Effectively

In Part 1 of this series, we covered what WordPress blog categories and tags are, and how they help users find the content they want. Now, let’s talk about how best to create and manage your categories—for both user experience and SEO.

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blogging tips from Prime Concepts Group (6)

WordPress Blog Categories and Tags: Demystified: 1

by Charlene

Part 1: What Are Categories and Tags For, Exactly?

You’ve just finished writing a post on your WordPress blog. You’ve proofread it, it’s good to go, and you sigh in satisfaction as you go to hit the publish button…

… and, oh, wait. You’re supposed to assign the post to a category and add tags first.

Hmmm.

What are those categories and tags for, anyway? Are they just some kind of internal thing for managing your blog? Do you have to use both of them? Is assigning categories and tags the same as assigning SEO keywords?

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social media tips from Prime Concepts Group

Syndicate Your Content Through Multiple Platforms

by Ford Saeks

You are an expert in your field and have created loads of great content for your audience. Now where should you distribute it? How do you get started?

First you want to think about your ideal lead or customer…do you have them in mind? Great! Where do they hang out? What are their hobbies? What kind of car do they drive? Make sure you have really dug deep to know your prospect.

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marketing tips from Prime Concepts Group (2)

Using Lead Magnets to Give True Value to Your Customers

by Ford Saeks

Ever signed up for a free trial, a template, or set of tips in exchange for your email? That is a lead capture, a tool that marketers use to provide great information for their prospective clients. You signed up because they were going to give you something you were interested in or was valuable to you, and all you needed to do was provide your name and email to get great tools for free!

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halloween (3)

Imitation Is More than Flattery

by Ken Gromala

As with most offices, Halloween is a time to shed the tie and dress up for a day. If you are in our office, taking off my flip flops is what I had to do. Heather Newell (Lady Web Hawk) took imitation to a whole new level. Her depiction of Ford and some great old photos, would have won many awards at local Halloween contests. She went all out and brought some great culture and laughs to a very busy schedule producing results for our clients.

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speaking tips from Prime Concepts Group

How to Monetize Your Expertise: Be An Expert

by Ford Saeks

Being an expert is more than just being a speaker, consultant or author. You need to become a solutions expert, which means looking at what problems you solve that other people will pay to make go away. Let’s take a look at a few steps you can take to become a solutions expert.

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technology tips from Prime Concepts Group (3)

Event Second Screening: Is Your Website Responsive?

by Marisa VanSkiver

Think about the last event you attended. Usually the speaker will have a slideshow or some kind of media to provide an interactive element. Many will have their website listed throughout the materials they show. If you like what you’re hearing, is it not one of your first instincts to go to their website and learn more about them?

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