Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

ContentCreationGuide

A Step-by-step Guide to Creating Content

by Ford Saeks

One of the most difficult components of website design, social media and online marketing is content creation.

What do I need to say? Who am I trying to reach? What am I going to blog about? These are questions that we get asked quite frequently. Now let’s take a look at how we can make content creation easier.

Content Creation Checklist

Step 1: Identify your goal.

Why are you creating the content? Website, blog, social media post? Promotion, SEO, or are you trying to keep in touch with customers?

  1. What are your overall business goals? – Any content you create should always tie back to your fundamental business goals.
  2. Who are you trying to reach? – What does your average client look like? Who are you writing for?
  3. What is your company culture? – Write towards your strengths and expertise. What makes you the company your target should use?

Step 2: Make the plan to reach your goals.

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Why You Can’t Afford Not to Have a Responsive Website.

by Ford Saeks

What is a responsive website?

A responsive website rearrange the content on your website so it can be viewed on any screen size, including mobile smartphones and tablets. Why is it important to you?

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  1. A responsive website will enhance your user’s experience.

    The goal of any website is to reach the user/consumer and the easier you make it for them to find, read and share your content the better. A responsive site will allow your customers to view your content just as easily on their smartphone or tablet as they can on their desktop.

  2. Having a website that is responsive in design means one site for all devices.

    A responsive website is less expensive because you won’t need to build a second or website for mobile only. Time is money, right? Having one website to update, host, market and maintain means you will save time and in the end money as well. Win Win!

  3. Accommodated customers are return customers.

    Just like a positive visit to a store makes you more likely to visit that store’s other locations, serving up accessible, easy to find content with flexible web design means that your customers are more likely to use your sites on every platform.

The invention of smartphones and tablets has changed the way people are doing most of their internet surfing. Mobile internet usage has been steadily increasing the last few years and looks to keep going up. This makes it even more important for YOUR website to be mobile friendly with responsive web design.

What do you think? Do you appreciate being able to look at a website on your phone the same as on a desktop? Let us know below!

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5 Awe-Inspiring Website Design Trends for 2014

by Ford Saeks

Design is an important to every website.

People are very visual and good design can help to communicate the message you are wanting to get across. I’ve said it before and honestly believe that your website is your first impression to your client, put your best foot forward by following these design trends we have noticed this year.

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Top 5 Components of Your Homepage

by Ford Saeks

Your homepage is the first thing potential clients or customers see when they get to your website. Let’s look at 5 components that will help your homepage achieve maximum impact!

 

  1. Consistent Branding: We generally read from left to right, top to bottom, so let’s make sure everyone knows whose site they are at right off the bat with your logo in the header. You should also use a consistent color scheme to accentuate your branding. Use the colors in your logo or if you only have a single color logo, take a look at Adobe Kuler for some color palette suggestions.

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SecondsToFirstImpression-feature

First Impressions: What Does Your Business Website Say About You?

by Ford Saeks

You have seconds to make a first impression and you will never get a second chance. With instant access to the internet, most people get their first impression of your company from your website before ever meeting you in person.

What does your business website say about you?

Imagine walking into a room and seeing three people standing in front of you:

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Does Your Business Website Work as Hard as You Do?

by Ford Saeks

As a consumer yourself what’s the first thing you do when you’re thinking about a product? If you are like me you research big items like televisions, cars all the way down to the best food for my pet or which plants grown the best in my region. First thing that comes to mind is you “Google” it. Your customers are doing the same thing for your products.

Consumers tend to go through 3 stages when getting ready to purchase a product:

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Business Pinterest Marketing

If a Picture is Worth a Thousand Words, Why Isn’t Your Business Using Pinterest for Marketing?

by Ford Saeks

A Few Reasons Why You May Not Be Leveraging the Power of Pinterest…

1. You think Pinterest won’t reach your target audience.

Ask the next person you see if they’re on Pinterest. Go ahead. We’ll wait…

Chances are, they said yes. More than 70 million people actively use the visual social network Pinterest, and that number is growing astronomically. And, only a small fraction of those users are businesses. That means less competition for you.

If you happen to be a non-member, here’s how Pinterest works: “Pinners” create and share “pins” of visual content that interest them. There are pins for almost anything you can think of—clothing, hairstyles, decorating ideas, vacation spots…the list is endless. As with any social media, your reach with Pinterest increases exponentially as people share your content. (Bonus: Pins show up on other social media feeds, like Facebook.)

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Mike Rayburn

Recent Client Gets Doubled Traffic and More Bookings Than Ever Before!

by Ford Saeks

Find Out What We Did for Mike Rayburn and What We Can Do for You!

Anyone who has heard Mike Rayburn speak or heard him perform… knows he’s something special.  As an innovative thought leader, keynote artist and entertainer, Mike has done everything from headline at Carnegie Hall to present at TEDx—twice!

Unfortunately, Mike’s old website had become a little outdated and just wasn’t driving the traffic it should.  We’d done a couple projects for Mike in the past, but recently it became clear his website needed an overhaul.

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Using Google Analytics to Identify Google Penalties

How to Identify a Google Penalty Using Google Analytics

by Jeff White

One of our clients thought they were steadily growing organic traffic after some changes to their site. It turns out they were recovering from a Google algorithm penalty they didn’t even know they’d been hit by. This week I share how you can use Google Analytics to prevent the same thing from happening to you.

The Myth: Penalties are Obvious

You tell yourself, if Google hasn’t physically called you to tell you to stop your spamming, then you probably weren’t fazed by Google’s algorithm changes. Google penalties look like steep drops (and sirens usually go off)– they’re unmistakable. On the other hand, when you pull up Google Analytics, you see relatively smooth dips and climbs. At least it seems to even out. Something like this:

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super bowl auto commercials

Auto Commercials are Where It’s at This Super Bowl

by Ford Saeks

Although there are important differences between marketing (what we do) and advertising, we’re just as excited as the next guy for this Sunday to roll around so we can check out all the new Super Bowl commercials.  Why?  Because the commercials have become as much of an attraction as the game itself, with companies spending as much as $4 million on just 30-seconds of ad time.

After taking a sneak peek at about 15 of this year’s Super Bowl commercials, we found that the auto commercials are where it’s gonna’ be this Sunday!  Which ones, specifically?  Check them out below:

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