Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

Mike Rayburn

Recent Client Gets Doubled Traffic and More Bookings Than Ever Before!

by Leah Osoba

Find Out What We Did for Mike Rayburn and What We Can Do for You!

Anyone who has heard Mike Rayburn speak or heard him perform… knows he’s something special.  As an innovative thought leader, keynote artist and entertainer, Mike has done everything from headline at Carnegie Hall to present at TEDx—twice!

Unfortunately, Mike’s old website had become a little outdated and just wasn’t driving the traffic it should.  We’d done a couple projects for Mike in the past, but recently it became clear his website needed an overhaul.

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Using Google Analytics to Identify Google Penalties

How to Identify a Google Penalty Using Google Analytics

by Jeff White

One of our clients thought they were steadily growing organic traffic after some changes to their site. It turns out they were recovering from a Google algorithm penalty they didn’t even know they’d been hit by. This week I share how you can use Google Analytics to prevent the same thing from happening to you.

The Myth: Penalties are Obvious

You tell yourself, if Google hasn’t physically called you to tell you to stop your spamming, then you probably weren’t fazed by Google’s algorithm changes. Google penalties look like steep drops (and sirens usually go off)– they’re unmistakable. On the other hand, when you pull up Google Analytics, you see relatively smooth dips and climbs. At least it seems to even out. Something like this:

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super bowl auto commercials

Auto Commercials are Where It’s at This Super Bowl

by Leah Osoba

Although there are important differences between marketing (what we do) and advertising, we’re just as excited as the next guy for this Sunday to roll around so we can check out all the new Super Bowl commercials.  Why?  Because the commercials have become as much of an attraction as the game itself, with companies spending as much as $4 million on just 30-seconds of ad time.

After taking a sneak peek at about 15 of this year’s Super Bowl commercials, we found that the auto commercials are where it’s gonna’ be this Sunday!  Which ones, specifically?  Check them out below:

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Sharing Infographics

13 Reasons You Need to Start Sharing Infographics Yesterday

by Ford Saeks

It’s 2014, and your Facebook News feed is probably polka-squared with infographics. And if you’re not sharing them with your customers, you’re leaving money on the table. Here are 13 reasons why.

Do you remember your first time? You were probably perusing Facebook on your lunch break when you saw a brilliantly-bright-colored post from one of your friends about “What You Should Watch on Netflix” or something about tigers. Drawn to the giant picture like a bug to a lamp, you clicked half-consciously.

And, all of a sudden, you were pulled into a completely magical world of startling statistics, facts, and figures. A world where information came at you in tiny segments rather than lengthy paragraphs. A world where you could learn everything you needed to know in about 45 seconds.

All of a sudden, you were pulled into a world where you actually cared about tigers.

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Skyrocket Your Marketing Using Strategic Sloppiness

How “Strategic Sloppiness” Can Skyrocket Your Marketing

by Leah Osoba

A recent article by New York Magazine’s Kevin Roose has been circulating LinkedIn in the last week or two… and garnering quite a bit of attention.  Why?  For one thing, the (somewhat misleading) headline, “How Spelling Mistakes and Bad E-mail Etiquette Can Help You Get Ahead,” and image choice definitely grab your attention.  Second, the article opens with an anecdote about a hot news story: the first several email exchanges between Facebook founder Mark Zuckerberg and the 22-year-old co-founder of Snapchat, Evan Spiegel.

What interested us about the article was how the content can be applied to marketing, but let’s talk about the gist of the article first.  If you haven’t heard about the controversy regarding Zuckerberg and Spiegel, here’s the deal: Toward the end of December, Forbes released their annual “30 Under 30″ listing of top “world changers.”  The list featured Spiegel, and Forbes included Spiegel’s account of his first round of communication with Zuckerberg in which Spiegel responded to Zuckerberg’s gushy November 2012 email about meeting with a casual response.  As many know, Zuckerberg has since offered to purchase Snapchat for $3 billion… and been turned down.

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Taco Bell

5 Lessons My Favorite Taco Bell Taught Me About E-Commerce User Experience

by Jeff White

What can my favorite Taco Bell restaurant teach us about the value of a positive user experience? More than you might think. Today, I explore four of the lessons I learned the last time I lived mas(ly).

This afternoon, on a short lunch break, I stopped at the Taco Bell that sits directly across the street from the office park that includes Prime Concepts Group. I’ve been to this restaurant countless times and have always had a remarkably positive experience, and today was no different.

Actually, there was one difference—today I was cognizant enough of the experience to start developing a blog post about it. It turns out, my favorite Taco Bell can actually teach us quite a bit about the value of a positive e-commerce user experience.

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target-store-sign

What the Target Data Breach Can Teach Us About Your Website and Online Activity

by Leah Osoba

For the past week, it’s been difficult to browse online news stories, watch the national news or pick up a newspaper without reading or hearing about the Target data breach.  On December 19, the third largest U.S. retailer announced that data from debit and credit cards used within Target stores between November 27 and December 15 had been stolen.  The breach has affected a staggering 40 million shoppers.

This American consumer data breach is one of the largest in history, coming dramatically close to the TJ Maxx and Marshall stores data breach that affected 45 million customers back in 2007.

Since the Target breach, there’s been a plethora of blog posts, articles and reports geared toward helping the 40 million compromised customers protect themselves.  If you’re such a customer,  you might want to check out one of our client’s blog posts.  John Sileo is an expert on internet privacy, identity theft and technology security.  Read his thoughts here.

But what if you weren’t affected by the Target data breach?  There are still many steps you can take to protect yourself, including tips for your online activity and website:

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Worst Facebook Business Page

7 Ways You May Be Dropping the Ball with Your Facebook Business Page

by Ford Saeks
Internet marketing expert Ford Saeks examines 6 ways that your company may be fumbling when it comes to your company’s Facebook business page. Check out these tips for how to dramatically improve your Facebook business page, and then get to it!

You work hard to maintain your company’s professional image—on- and off-line. You’ve put in the hours to build specialized business profile pages on Google+, YouTube, LinkedIn, and Facebook. But you’re just not seeing the promised dividends yet. So what’s the hang-up? Why isn’t your Facebook business page producing the massive site traffic and leads that you were promised?

Today, I’m going to suggest a few possible reasons for your lackluster performance on Facebook. There are a lot of ways to do Facebook wrong, but these are seven of the most dangerous pitfalls for businesses on Facebook.

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Clearly Communicate Your Brand

Are You Clearly Communicating Your Brand to Prospects?

by Leah Osoba

Most of our clients would answer “yes” to the question above—they believe they’re clearly communicating their brand.  But what’s often determined by looking at their website, social media or marketing materials is that we can’t figure out exactly what they do or what they offer, which means…. their prospects probably can’t either.

At this point, we usually ask a series of questions to determine their unique value proposition, but sometimes we have to take it a step further by asking: “If you had to explain what you do to a five-year-old, what would you say?“  Or, “How would you quickly explain what you do to someone on an elevator?” Or, “What problem do people pay you to make go away?

What the questions above help our clients to do is see their business from a fresh, value-focused perspective.  Suddenly they’re removed from all the extra “stuff” and they’re forced to see what their unique value truly is.  This clarity can have a transcending affect on all areas of their business.

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HTTPs Not Provided Keywords SERP

Keyword (Not Provided)? A Guide to Google’s Encrypted Search Results

by Ford Saeks
Keywords are a critical part of your site’s traffic generation strategy. But what if you can’t identify the keywords people are using to access your site? Keep reading to see how Google’s encrypted search update will affect your bottom line—unless you start to rethink your SEO strategy altogether.

On Friday, Google unleashed a change that search experts have called one of the most significant changes for online marketers, ever. And if you weren’t looking for it, you probably missed it. What was the update? Google now serves up all search queries on an encrypted connection.

Here’s what we’re talking about. Before Friday, this is what a URL for a search results page looked like this:

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