Ever signed up for a free trial, a template, or set of tips in exchange for your email? That is a lead capture, a tool that marketers use to provide great information for their prospective clients. You signed up because they were going to give you something you were interested in or was valuable to you, and all you needed to do was provide your name and email to get great tools for free!
As with most offices, Halloween is a time to shed the tie and dress up for a day. If you are in our office, taking off my flip flops is what I had to do. Heather Newell (Lady Web Hawk) took imitation to a whole new level. Her depiction of Ford and some great old photos, would have won many awards at local Halloween contests. She went all out and brought some great culture and laughs to a very busy schedule producing results for our clients.
Being an expert is more than just being a speaker, consultant or author. You need to become a solutions expert, which means looking at what problems you solve that other people will pay to make go away. Let’s take a look at a few steps you can take to become a solutions expert.
- Identify the problem: This is the most important step. You can do this by talking to people in your audience or at business’ that are included in your avatar to really find your audience’s pain points and opportunities.
Think about the last event you attended. Usually the speaker will have a slideshow or some kind of media to provide an interactive element. Many will have their website listed throughout the materials they show. If you like what you’re hearing, is it not one of your first instincts to go to their website and learn more about them?
There’s a lot of talk today about second screening –when the user is surfing on their phone or a laptop and watching television. Brands that advertise on television are catching up to this multi-tasking phenomenon and creating interactive experiences, making sure their sites and apps are ready for the influx of TV watchers who will be instantly checking up on the commercial they just watched. But they’re not just ready by having a landing page. No, they’re ready for any device their customer might be using to second screen-phone, tablet, or laptop.
Expert, Thought Leader, Influencer, Game-Changer….. this list could go on for days.
Thanks to so-called “marketing geniuses” fancy buzz words have flooded the market and have caused confusion and chaos on what qualifies someone to fall into these specific categories. For example, you may hear someone refer to themselves as an “Industry Expert” or as “The Thought Leader” of their industry. So, how can you tell the difference between an expert and a thought leader? And, how can you classify your experience level to effectively and accurately market yourself without misleading the consumer? Don’t worry, we’ve got you covered.
One of the most important components for your website is your blog. Using your blog you are able to position yourself as an expert with valuable content for your target audience which in turn will draw qualified traffic to your website.
In today’s overstimulated world, your prospects and clients are bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. That means it’s more important than ever to position yourself as an expert, understand your value propositions and revenue model and improve your product offerings…to get more bookings, sell more products, attract new clients and make money.
Maybe you’ve made it big in your industry and have over 100,000 fans that hang on to your every word as if you were speaking directly to them. Or maybe you are still climbing your way to success but have a loyal following that strongly believe in you and your message. No matter how big or small your brand is, you may be asking yourself how to convert all of those likes, followers, and fans into your marketing funnel? Well, look no further because here at Prime Concepts Group we have the answer and they are called lead magnets!
Two and more years ago, the only people really talking about responsive design and development were the professionals. Those people doing it and helping their clients by building their sites that way, but those same clients didn’t really know to ask for it.
Now they do. More and more, the everyday web user knows what responsive means, at least in its most basic definition, and business owners are demanding responsive sites because they know that is usually the best option for them.
So, you might know basically what it is or know to that it helps your site’s SEO and user experience (UX), but what exactly are the key concepts of responsive design?
The internet is full of too-smart people waiting to take advantage of any security vulnerability in your site, gaining access to your information, your email, and making your site deliver malware to anyone who visits it. Once your site has become victim to malware and hacking, it can be a gigantic, costly headache to unravel.
WordPress is one of the largest platforms in the world, making it a constant target for hackers. Luckily for everyone who loves WordPress (like us here at PCG), its development team Automattic is constantly staying on top of threats, vulnerabilities, and common issues. They release updates for core WordPress on a regular basis, and plugin authors tend to follow to make sure their plugin stays compatible with the core installation.