If you already know you want to create information products but you’re not sure where to start, this post is for you.
Determining what content you want to distribute is covered in our Content Creation Guide post.
This is a guide for the steps you need to take to make money from your expertise and experience. It’s easier than you think – first you need a list and an offer, then you need a way to reach prospects and convert them into paying customers.
One of the most difficult components of website design, social media and online marketing is content creation.
What do I need to say? Who am I trying to reach? What am I going to blog about? These are questions that we get asked quite frequently. Now let’s take a look at how we can make content creation easier.
Step 1: Identify your goal.
Why are you creating the content? Website, blog, social media post? Promotion, SEO, or are you trying to keep in touch with customers?
- What are your overall business goals? – Any content you create should always tie back to your fundamental business goals.
- Who are you trying to reach? – What does your average client look like? Who are you writing for?
- What is your company culture? – Write towards your strengths and expertise. What makes you the company your target should use?
Step 2: Make the plan to reach your goals.
You have seconds to make a first impression and you will never get a second chance. With instant access to the internet, most people get their first impression of your company from your website before ever meeting you in person.
What does your business website say about you?
Imagine walking into a room and seeing three people standing in front of you:
As a consumer yourself what’s the first thing you do when you’re thinking about a product? If you are like me you research big items like televisions, cars all the way down to the best food for my pet or which plants grown the best in my region. First thing that comes to mind is you “Google” it. Your customers are doing the same thing for your products.
Consumers tend to go through 3 stages when getting ready to purchase a product:
A Few Reasons Why You May Not Be Leveraging the Power of Pinterest…
1. You think Pinterest won’t reach your target audience.
Ask the next person you see if they’re on Pinterest. Go ahead. We’ll wait…
Chances are, they said yes. More than 70 million people actively use the visual social network Pinterest, and that number is growing astronomically. And, only a small fraction of those users are businesses. That means less competition for you.
If you happen to be a non-member, here’s how Pinterest works: “Pinners” create and share “pins” of visual content that interest them. There are pins for almost anything you can think of—clothing, hairstyles, decorating ideas, vacation spots…the list is endless. As with any social media, your reach with Pinterest increases exponentially as people share your content. (Bonus: Pins show up on other social media feeds, like Facebook.)
Find Out What We Did for Mike Rayburn and What We Can Do for You!
Anyone who has heard Mike Rayburn speak or heard him perform… knows he’s something special. As an innovative thought leader, keynote artist and entertainer, Mike has done everything from headline at Carnegie Hall to present at TEDx—twice!
Unfortunately, Mike’s old website had become a little outdated and just wasn’t driving the traffic it should. We’d done a couple projects for Mike in the past, but recently it became clear his website needed an overhaul.
One of our clients thought they were steadily growing organic traffic after some changes to their site. It turns out they were recovering from a Google algorithm penalty they didn’t even know they’d been hit by. This week I share how you can use Google Analytics to prevent the same thing from happening to you.
The Myth: Penalties are Obvious
You tell yourself, if Google hasn’t physically called you to tell you to stop your spamming, then you probably weren’t fazed by Google’s algorithm changes. Google penalties look like steep drops (and sirens usually go off)– they’re unmistakable. On the other hand, when you pull up Google Analytics, you see relatively smooth dips and climbs. At least it seems to even out. Something like this: