Part 3: To Tag or Not to Tag, That Is the Question…
Welcome to the third and final installment of this series! In Part 1, we discussed how WordPress blog categories and tags function, and in Part 2 we covered guidelines for how to use categories effectively. Now, let’s move on to how to use tags.
In the previous section, I stressed the importance of being strategic in your category creation for both user experience and SEO. The same goes for tags—even more so. Here’s why.
Part 2: How to Use Blog Categories Effectively
In Part 1 of this series, we covered what WordPress blog categories and tags are, and how they help users find the content they want. Now, let’s talk about how best to create and manage your categories—for both user experience and SEO.
Part 1: What Are Categories and Tags For, Exactly?
You’ve just finished writing a post on your WordPress blog. You’ve proofread it, it’s good to go, and you sigh in satisfaction as you go to hit the publish button…
… and, oh, wait. You’re supposed to assign the post to a category and add tags first.
What are those categories and tags for, anyway? Are they just some kind of internal thing for managing your blog? Do you have to use both of them? Is assigning categories and tags the same as assigning SEO keywords?
You are an expert in your field and have created loads of great content for your audience. Now where should you distribute it? How do you get started?
First you want to think about your ideal lead or customer…do you have them in mind? Great! Where do they hang out? What are their hobbies? What kind of car do they drive? Make sure you have really dug deep to know your prospect.
Ever signed up for a free trial, a template, or set of tips in exchange for your email? That is a lead capture, a tool that marketers use to provide great information for their prospective clients. You signed up because they were going to give you something you were interested in or was valuable to you, and all you needed to do was provide your name and email to get great tools for free!
As with most offices, Halloween is a time to shed the tie and dress up for a day. If you are in our office, taking off my flip flops is what I had to do. Heather Newell (Lady Web Hawk) took imitation to a whole new level. Her depiction of Ford and some great old photos, would have won many awards at local Halloween contests. She went all out and brought some great culture and laughs to a very busy schedule producing results for our clients.
Being an expert is more than just being a speaker, consultant or author. You need to become a solutions expert, which means looking at what problems you solve that other people will pay to make go away. Let’s take a look at a few steps you can take to become a solutions expert.
Think about the last event you attended. Usually the speaker will have a slideshow or some kind of media to provide an interactive element. Many will have their website listed throughout the materials they show. If you like what you’re hearing, is it not one of your first instincts to go to their website and learn more about them?
Expert, Thought Leader, Influencer, Game-Changer….. this list could go on for days.
Thanks to so-called “marketing geniuses” fancy buzz words have flooded the market and have caused confusion and chaos on what qualifies someone to fall into these specific categories. For example, you may hear someone refer to themselves as an “Industry Expert” or as “The Thought Leader” of their industry. So, how can you tell the difference between an expert and a thought leader?
One of the most important components for your website is your blog. Using your blog you are able to position yourself as an expert with valuable content for your target audience which in turn will draw qualified traffic to your website.