Profit-Rich Marketing Blog

Internet Marketing and Business Growth tactics and strategies from Ford Saeks.

Lead Magnets

Grow Your Marketing Funnel With Lead Magnets

by Ford Saeks

Maybe you’ve made it big in your industry and have over 100,000 fans that hang on to your every word as if you were speaking directly to them. Or maybe you are still climbing your way to success but have a loyal following that strongly believe in you and your message. No matter how big or small your brand is,   you may be asking yourself how to convert all of those likes, followers, and fans into your marketing funnel?  Well, look no further because here at Prime Concepts Group we have the answer and they are called lead magnets!

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Realistic Mobile Computer Devices showing Fully Responsive Web Design Orange

5 Key Concepts of Responsive Design

by Ford Saeks

Two and more years ago, the only people really talking about responsive design and development were the professionals. Those people doing it and helping their clients by building their sites that way, but those same clients didn’t really know to ask for it.

Now they do. More and more, the everyday web user knows what responsive means, at least in its most basic definition, and business owners are demanding responsive sites because they know that is usually the best option for them.

So, you might know basically what it is or know to that it helps your site’s SEO and user experience (UX), but what exactly are the key concepts of responsive design?

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The Many Dangers Lurking in Your Outdated WordPress Site

by Marisa VanSkiver

The internet is full of too-smart people waiting to take advantage of any security vulnerability in your site, gaining access to your information, your email, and making your site deliver malware to anyone who visits it. Once your site has become victim to malware and hacking, it can be a gigantic, costly headache to unravel.

WordPress is one of the largest platforms in the world, making it a constant target for hackers. Luckily for everyone who loves WordPress (like us here at PCG), its development team Automattic is constantly staying on top of threats, vulnerabilities, and common issues. They release updates for core WordPress on a regular basis, and plugin authors tend to follow to make sure their plugin stays compatible with the core installation.

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Top 5 Things to Update on My website

by Heather Newell

Running a business is a lot like juggling, you have to focus on many different components to keep things running smoothly and make sure you don’t drop the ball. We are here to try to make that easier with a list of items to keep updated regularly, as well as a Monthly Maintenance Checklist for you to download so you can concentrate on running your company.

  1. Products & Services: Adding and enhancing your products or services is critical to getting the right kind of search engine traffic. Keep people updated on your new products, promotions and services so you get them to the right place.

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Do I need to update my website?

by Ford Saeks

That’s like asking – Do you need to change the oil in your car?

The answer is, your car will run for a while, dirt will accumulate, the filter will clog and the oil will no longer lubricate the pistons as they move up and down. You may notice smoke, clanking sounds, poor gas mileage and lower than desirable performance. Eventually the engine will overheat and fail. A similar occurrence will happen if you do not keep your website up to date.

website security threat

There are many security threats, malware and malicious software floating around the web. Most of these threats are not visible and can be overlooked for a while until things start failing. Fixing something that is broken requires much more time, energy and money than some simple steps of preventative maintenance.

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Monthly Website Maintenance and Your Business Marketing

by Ford Saeks

Did you know that your website will actually work for you and your business? Your website can bring in traffic and help make conversions as long as you keep it up to date and taken care of.

Search engines love fresh content, fast load speeds and secure sites. Fresh content will drive daily impressions and assure that your visitors are getting what they need from your website. So, how do you keep your content current and working hard for you?Happy Women Updating Website

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Photo courtesy of @UFV at Flickr Creative Commons

Yep, Even Speakers Need Mobile Websites. Here’s Why…

by Ford Saeks

If you’re a professional speaker, you can’t afford NOT  to have a mobile website– and not just because your site’s rankings depend on it. Even if you’re not seeing a lot of mobile traffic to your site, having a mobile presence is still a tremendous asset for speakers. Here are 5 reasons why it’s time to get mobile.

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Responsive Web Design

Responsive Web Design Goes Beyond Mobile

by Marisa VanSkiver

Gone are the days when we front end developers can create one site, one set of rules, and be done. When we talk about the definition of a responsive site – and why you need it – we’re not just talking about serving your mobile device. No, the need for a responsive site goes well beyond catering to the mobile masses. While that’s certainly where the philosophy started (as well it should – mobile internet use increases exponentially every day), responsive web development is about maximizing a site’s performance across any internet-connected device.

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Blue and Black or White and Red

by Heather Newell

So how do people perceive your website?

The stir of recent controversy about an ugly dress over social media makes it very clear that people see colors differently and colors invoke psychological responses.

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Taking Action vs. Producing a Result

by Logan Vinopal

image concept of a good marketing strategyHere at Prime Concepts we have a very open work environment, which thrives on creativity, innovation and passion. Even as an industry leader, every now and again we have to remind ourselves what our main goal is, and how we can best reach that goal. What’s our main goal you ask?

Great question, our main goal is to help our clients find, attract and keep their customers all while we continue to grow our already robust client base. It’s the “how we reach that goal” that I’d like to focus on for today’s post.  And just FYI, this isn’t something specific to just Prime Concepts, it is much bigger than that; hence why I am blogging about it.

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