One of the questions we get asked a lot is, “How do I use social media to market my business?”
That’s a pretty big question, and the answer really depends on how much time you have.
Since time is money and most of us never have enough of either, here’s the short answer:
I’m not getting paid by the word here so I will try to keep today’s post short and sweet.
We’ve all heard different people’s perceptions on features versus benefits when trying to sell a product or service but have you ever heard the quote that “someone’s perception doesn’t have to become your reality”?
As a web developer sitting at the computer all day, I was searching for a way to achieve mental and physical balance. The second I was exposed to roller derby, I knew this was a great way to get physically active, meet people, and build up a new skill set. I was surprised to find that there are quite a few similarities between roller derby and web development.
I’ve been tasked with writing a blog post to help drive traffic to our website and I don’t really know what to write about. So I finally just decided to write about five random things to see if using the typical [Insert Number] Tips/Strategies/Ideas to Increase/Drive/Get/Whatever type headline would get any traffic at all. And if this doesn’t work, next time I may go straight to using sensational clickbait and make a post titled “Kim Kardashian’s Gmail Hacked, Here Are All Her Nude Photos.”
Many Project Managers or small business owners filling the role of a Project Manager, have become accustomed to very fluid environments.
Job titles can be very interesting. Experience and skills that got you a position you have are normally related to your title. However, you are probably doing a lot more than what your job title indicates. Typically this is not ideal when facing multiple tasks, juggling deadlines, managing employees, and generally losing sleep over how to stay on top of it all. Things always change and one has to be prepared for this on a daily basis.
It can be scary and overwhelming managing a project or multiple projects whatever the size especially when you do not have systems or experience as a project manager. I am here to change that! Here are a few tips to help small business owners manage your small projects more efficiently.
Anyone who has ever seen the IT Crowd knows that we computer nerds are a sensitive breed, and we web developers have our own peculiar brand of eccentricity.
After all, we speak multiple languages of basic gibberish and spend hours arguing over esoteric things.
How does the general public deal with us, the mysterious nerds? Well, when it comes to getting the best out of your developer, there are a few simple rules you should follow:
My #1 Web Copywriting Tip
Fresh, relevant content is a must for boosting your search rankings and growing your online presence. That means blogs, articles and Web page copy… just to name a few. And for some, that can seem a little daunting.
So here’s a Web copywriting tip that will make things a lot easier, for both pros and newbies alike. In fact, it’s the best tip I’ve come across in all my years of Web copywriting.
And it is…
Yes we are talking about social media.
I’m guessing that everyone reading this has their own personal social media accounts. Am I right? Now, do you have social media accounts for your business? If the answer is no, we need to change that.
Social media has become a free way to share content and get noticed as a business on the web. It is becoming more and more important for your customers to be able to find you on the web every day.
If you already know you want to create information products but you’re not sure where to start, this post is for you.
Determining what content you want to distribute is covered in our Content Creation Guide post.
This is a guide for the steps you need to take to make money from your expertise and experience. It’s easier than you think – first you need a list and an offer, then you need a way to reach prospects and convert them into paying customers.
One of the most difficult components of website design, social media and online marketing is content creation.
What do I need to say? Who am I trying to reach? What am I going to blog about? These are questions that we get asked quite frequently. Now let’s take a look at how we can make content creation easier.
Step 1: Identify your goal.
Why are you creating the content? Website, blog, social media post? Promotion, SEO, or are you trying to keep in touch with customers?
- What are your overall business goals? – Any content you create should always tie back to your fundamental business goals.
- Who are you trying to reach? – What does your average client look like? Who are you writing for?
- What is your company culture? – Write towards your strengths and expertise. What makes you the company your target should use?
Step 2: Make the plan to reach your goals.