Pants on the Ground: What Makes a Video Go Viral Part II

In the last post I talked about the phenomenon Pants on the Ground and other successful viral videos. While he’s on minute 14 of his 15 minutes of fame, Larry Platt got so much press that he now has many more business opportunities. While you may not have the platform that launched Larry Platt’s viral video, you certainly have the same potential for your business.

So where do you start?

Last Tuesday, “General” Larry Platt was just another 62-year-old from Atlanta. But on Wednesday, American Idol aired Larry’s tryout performance of his original song, “Pants on the Ground.”

By Thursday, the video went viral and now has more than 500,000 views on multiple accounts on YouTube.

His song is a trending topic on Twitter, his lyrics are on hundreds of Facebook statuses, and he is being interviewed by top T.V. and radio shows around the country. Even Brett Favre was caught doing his best Larry Platt impression. All of this came from the power of a viral video.

So, what is a viral video?  Here is a quick peek at the concepts of successful viral videos.

Twitter is everywhere.  New Twitter applications, additions, and syndication tools have made communicating your value and creating relationships amazingly simple.

Simple, but not necessarily easy. I’m sure that most of you already have a Twitter account, but are you leveraging it?  I only tweet a couple of times a day and I’m not a twitter fanatic, but certainly see the value in growing your followers.   Randy Gage, a colleague “@Randy_Gage” has really leveraged Twitter. He sent out a tweet and within an hour he had 150,000 people visit his Prosperity Blog.

Here are a few tips to help you leverage Twitter as a professional.

I’d bet that many of you would classify your efforts with Social Networking as “social NOT working.”

It’s NOT working until you engage in conversations, spread your expertise, and most importantly “add value.” With hundreds of social media sites out there, it’s hard to maintain focus and really add value and stay active on every site.

So, start by focusing your efforts on these top five social media sites.  Here is a brief overview.

1. YouTube.com

This is the most popular video content sharing site. If you’re new to YouTube, go get your channel, which is to say go sign up for your account  – your account name is your channel name so select it wisely. It’s better to have a keyword phrase or your name than it is to have your name with a number or something obscure. For example, I have a few channels, but my main channel is www.youtube.com/primeconcepts (go subscribe now).   I also have www.youtube.com/fordsaeks, but too many people spell my name wrong so I send the traffic to the Prime Concepts channel. There are several other popular video sharing sites each with their own theme, but master YouTube first.  Then you can leverage your efforts on other video sharing sites, using sites such as www.TubeMogul.comfor starters. Share value-added content and watch your business grow.

Twitter, Facebook, Youtube and LinkedIn are just a few of many Social Media Web sites that are quickly growing in size and popularity.  Most likely you or someone in your family has an account on one or all of these sites. But, just like in the real world, not everyone wants to be your friend online. I think this short shocking video makes my point…

Click to the link below to read more and post your comments

500,000 million people on facebook… you, your friends and your prospects and clients.  Not only should you us caution with your Facebook profile, but you should make sure that you aren’t using the same passwords for all of your website access. Video makes the point…

90 Ways to Attract Customers with Magnetic Copy

90 Ways to Grab hold of Your Customers’ Emotions and Move them to Take Immediate Action

90 ways to Relate to your Customers so Well You Freak Them Out

90 ways to Seduce Prospective Customers and Get them to Go On a Second Date

90 ways to Use Emotional Charm to Sweep Customers Off Their Feet

90 ways to Break Down the Wall Between You and Your Prospective Customers

90 Ways to Slay the Emotional Dragon and Win the Heart of Your Customers

90 Ways to Hook Your Prospective Customers Using Emotions as Bait

Clients are always asking me, “How do you get customers to buy more?”

My answer:
You must connect with them on an emotional level. People make purchases based on their emotions, and once you have created an emotional bond with a customer you increase chances of getting repeat purchases from that person. If you tell a prospect your product or service will make her so attractive that nobody – man or woman – who passes by will be able to stop themselves from staring at her in awe and amazement (or with eyes full of envy) you will turn that prospect into a customer. Then, if you deliver enough added value to that customer, she will come back again and again and will become a loyal customer who will even refer her friends to you.

Keywords Drive Traffic.

If you ever attended one of my Internet Marketing Seminars then you know that “Keywords Drive Traffic” is my online marketing mantra.  This short blog post is focused around the importance of using your keywords (and keyword phrases) for social media marketing.

This starts with understanding that keywords drive traffic, but with social media marketing it’s not the typical usage of driving  traffic to get people to buy a product or service.

In fact, if that’s all you’re trying to do with social media networking than you are approaching social media with the wrong perspective and will waste a ton of time.

Social Media Markeing is all about relationships, adding value, joining the conversation and getting and giving feedback.

With Social Media the words you use in your profiles, account names, tags, blog titles & descriptions, user groups, and other posts all help you expand your digital footprint.

The top 5 Social Media sites that I recommend you focus your efforts are  Twitter, Facebook, Youtube, LinkedIn and Your Blog.  There are thousands of others and depending on your niche or focus area, there may be a few others that you want to leverage, but how many more in-boxes and accounts do you really need to manage?

The video about is a segment from a show about Creating Your Online Money-Machine… a.k.a., your website.   If you want to see more videos like this one, go to my YouTube Channel and subscribe to the channel:  www.Youtube.com/primeconcepts

Keep the Graphic Designer and Web Programmers in Check.

It picks up with Secret # 7. Your web designer shouldn’t be in control of the marketing process

It doesn’t matter what you’re selling or what industry you’re in…if you selling online or offline you can only stay in business if you’re making a profit. That profit comes from either increasing sales or reducing your expenses…

This blog Video is about both, because when you make your marketing materials more effective — you’ll increase your bottom line.