Think about the last event you attended. Usually the speaker will have a slideshow or some kind of media to provide an interactive element. Many will have their website listed throughout the materials they show. If you like what you’re hearing, is it not one of your first instincts to go to their website and learn more about them?
There’s a lot of talk today about second screening –when the user is surfing on their phone or a laptop and watching television. Brands that advertise on television are catching up to this multi-tasking phenomenon and creating interactive experiences, making sure their sites and apps are ready for the influx of TV watchers who will be instantly checking up on the commercial they just watched. But they’re not just ready by having a landing page. No, they’re ready for any device their customer might be using to second screen-phone, tablet, or laptop.
Expert, Thought Leader, Influencer, Game-Changer….. this list could go on for days.
Thanks to so-called “marketing geniuses” fancy buzz words have flooded the market and have caused confusion and chaos on what qualifies someone to fall into these specific categories. For example, you may hear someone refer to themselves as an “Industry Expert” or as “The Thought Leader” of their industry. So, how can you tell the difference between an expert and a thought leader? And, how can you classify your experience level to effectively and accurately market yourself without misleading the consumer? Don’t worry, we’ve got you covered.
You see, the true difference between an Expert and a Thought Leader really depends on perfecting the key components that take you from great to extraordinary (buzz… buzz…). We know that you are already successful in your own realm, but what have you done to influence your audience to think outside of the box? By this we mean, do you have a fresh and innovative perspective on the hum drum way of doing things? Are you an active participant in your digital media efforts (daily social media posts, stellar website copy, interactive components that speak to your audience)? Do you have intellectual property that coincides with your message? And most importantly, do you have the guts to be a controversial pioneer of your industry that provokes others to take their game to another level? If you answered YES to these questions then you, my friend, are a true Thought Leader! If not, we’ve created a road map to help get you there.
Are you ready to dig deeper to become a thought leader? Do you want to expand your speaking business? Don’t just be an expert, learn to Kick Butt with Class.
Now if you really do believe in what you do – really believe that your destiny is to be on the platform on a regular basis, believe you have a message that people will PAY big money to hear and you’re ready and willing to make a serious commitment to ascend to the highest levels of success in the speaking and consulting business – we want to help you. Most importantly we CAN help you. You won’t go home the same! That’s a promise!
One of the most important components for your website is your blog. Using your blog you are able to position yourself as an expert with valuable content for your target audience which in turn will draw qualified traffic to your website.
Use these 5 tips to help you increase traffic and build a more qualified list of leads:
- Blog Consistently: First and foremost keep your blog up to date. Yes we know you are a busy, we all are but it is important for your customers and search engines that you are blogging on current, relevant information. Even if you can only do one a month, make sure you are putting in the effort to help your blog work for you.
- Focus on Your Customer: Use your blog as a way to share information that is relevant to your customer. When searching the internet people are mostly looking for an answer to a problem, providing that solution will not only help the customer but draw more attention to your website from search engine web crawlers. What problems does your product or service solve for your consumer? The answer to this questions is what you should be blogging about.
- Create Relevant Lead Captures/Promotions: Create promotions that you can add to your sidebar of the blog to draw readers to specific areas of your website or to a landing page where you can offer them more information and capture their name and email. Landing pages are a great way to give your customer special offers while building your list and increasing your digital reach through relevant content.
- Engage the Reader: Encourage your reader to comment on your blogs. The conversation that gets started will help you to learn more about your customer base and also give you a look into new ways to offer content, help and solutions. Comments on your blog also help to validate your content for search engines and other users. Start a conversation!
- Utilize your Social Media: There are several social platforms you can use to reach your customer base. This is assuming you are using social media for your business already (if you aren’t you need to be here are 8 Tips to get you started). Social media helps you reach customers quickly and draw them to your website. Post excerpts from your blog as well as promotions.
Your blog is a great way to position yourself as a thought leader in your industry by having the solution to your target audience’s problems. Remember to promote it in your emails, social media and client interactions to help grow your following and keep your customers informed.
Do you have another tip or advice on building your blog? We would love to hear what you have to say in our comments below.
In today’s overstimulated world, your prospects and clients are bombarded with marketing messages, influenced by social proof and impacted by industry and economic conditions. That means it’s more important than ever to position yourself as an expert, understand your value propositions and revenue model and improve your product offerings…to get more bookings, sell more products, attract new clients and make money.
Maybe you’ve made it big in your industry and have over 100,000 fans that hang on to your every word as if you were speaking directly to them. Or maybe you are still climbing your way to success but have a loyal following that strongly believe in you and your message. No matter how big or small your brand is, you may be asking yourself how to convert all of those likes, followers, and fans into your marketing funnel? Well, look no further because here at Prime Concepts Group we have the answer and they are called lead magnets!
Two and more years ago, the only people really talking about responsive design and development were the professionals. Those people doing it and helping their clients by building their sites that way, but those same clients didn’t really know to ask for it.
Now they do. More and more, the everyday web user knows what responsive means, at least in its most basic definition, and business owners are demanding responsive sites because they know that is usually the best option for them.
So, you might know basically what it is or know to that it helps your site’s SEO and user experience (UX), but what exactly are the key concepts of responsive design?
The internet is full of too-smart people waiting to take advantage of any security vulnerability in your site, gaining access to your information, your email, and making your site deliver malware to anyone who visits it. Once your site has become victim to malware and hacking, it can be a gigantic, costly headache to unravel.
WordPress is one of the largest platforms in the world, making it a constant target for hackers. Luckily for everyone who loves WordPress (like us here at PCG), its development team Automattic is constantly staying on top of threats, vulnerabilities, and common issues. They release updates for core WordPress on a regular basis, and plugin authors tend to follow to make sure their plugin stays compatible with the core installation.
Running a business is a lot like juggling, you have to focus on many different components to keep things running smoothly and make sure you don’t drop the ball. We are here to try to make that easier with a list of items to keep updated regularly, as well as a Monthly Maintenance Checklist for you to download so you can concentrate on running your company.
- Products & Services: Adding and enhancing your products or services is critical to getting the right kind of search engine traffic. Keep people updated on your new products, promotions and services so you get them to the right place.
That’s like asking – Do you need to change the oil in your car?
The answer is, your car will run for a while, dirt will accumulate, the filter will clog and the oil will no longer lubricate the pistons as they move up and down. You may notice smoke, clanking sounds, poor gas mileage and lower than desirable performance. Eventually the engine will overheat and fail. A similar occurrence will happen if you do not keep your website up to date.
There are many security threats, malware and malicious software floating around the web. Most of these threats are not visible and can be overlooked for a while until things start failing. Fixing something that is broken requires much more time, energy and money than some simple steps of preventative maintenance.
Did you know that your website will actually work for you and your business? Your website can bring in traffic and help make conversions as long as you keep it up to date and taken care of.
Search engines love fresh content, fast load speeds and secure sites. Fresh content will drive daily impressions and assure that your visitors are getting what they need from your website. So, how do you keep your content current and working hard for you?