Internet marketing expert Ford Saeks examines 6 ways that your company may be fumbling when it comes to your company’s Facebook business page. Check out these tips for how to dramatically improve your Facebook business page, and then get to it!
You work hard to maintain your company’s professional image—on- and off-line. You’ve put in the hours to build specialized business profile pages on Google+, YouTube, LinkedIn, and Facebook. But you’re just not seeing the promised dividends yet. So what’s the hang-up? Why isn’t your Facebook business page producing the massive site traffic and leads that you were promised?
Today, I’m going to suggest a few possible reasons for your lackluster performance on Facebook. There are a lot of ways to do Facebook wrong, but these are seven of the most dangerous pitfalls for businesses on Facebook.
Most of our clients would answer “yes” to the question above—they believe they’re clearly communicating their brand. But what’s often determined by looking at their website, social media or marketing materials is that we can’t figure out exactly what they do or what they offer, which means…. their prospects probably can’t either.
At this point, we usually ask a series of questions to determine their unique value proposition, but sometimes we have to take it a step further by asking: “If you had to explain what you do to a five-year-old, what would you say?“ Or, “How would you quickly explain what you do to someone on an elevator?” Or, “What problem do people pay you to make go away?”
What the questions above help our clients to do is see their business from a fresh, value-focused perspective. Suddenly they’re removed from all the extra “stuff” and they’re forced to see what their unique value truly is. This clarity can have a transcending affect on all areas of their business.
Keywords are a critical part of your site’s traffic generation strategy. But what if you can’t identify the keywords people are using to access your site? Keep reading to see how Google’s encrypted search update will affect your bottom line—unless you start to rethink your SEO strategy altogether.
On Friday, Google unleashed a change that search experts have called one of the most significant changes for online marketers, ever. And if you weren’t looking for it, you probably missed it. What was the update? Google now serves up all search queries on an encrypted connection.
Here’s what we’re talking about. Before Friday, this is what a URL for a search results page looked like this:
Here at Prime Concepts Group, we talk a lot about personal growth and development goals. In fact, at the end of each week, we each share something new we learned, as well as something we would like to do or learn in the future. Sometimes these goals are related to our careers, sometimes not. The point is continual improvement, which experts agree trickles down and affects all areas of our lives.
In the spirit of personal growth and development, we’d like to showcase two members of our creative team, Krista Flying Out and Paul Badke (pictured third and fourth from left respectively). This past weekend, Krista and Paul participated in Kansas’ Tough Mudder 2013, which took place in Topeka, Kansas.
Attracting new customers or clients is an important goal for most companies and organizations. But what sometimes happens is a business built primarily on referrals that may have begun to slow down… Sound familiar?
Referrals used to be a safe bet, but in today’s over-stimulated world, your prospects are now bombarded with marketing messages and influenced by social proof, making it harder and harder to stand out from the competition.
Edison Research, one of the world’s largest and most respected media research companies, has released the 2013 Infinite Dial Report. This report helps marketers and organizations understand emerging trends that will have a big impact on their marketing strategies. Check out some of the notable trends we picked up on:
Top Marketing Trends for 2013
Trend #1: The Majority of Americans Have Smartphones
We’ve been saying it for a long time, but the numbers only continue to support the idea that the future of your business is in the palm of your hand. According to the latest research, a staggering 53% of Americans now have a smartphone, which means an estimated 139 million are using their smartphone to surf the web, watch videos, shop online, etc.
So if you’re a company or organization that wants to improve conversions and cater to your website visitor, then you absolutely must make your brand as mobile as your customer. Your website should be designed for mobile compatibility.
It’s been quite some time since Facebook business pages underwent design changes, including the addition of Timeline, but we’re still getting a lot of clients asking how to add custom tabs to their Facebook business page.
If you’ve had the same thing on your list and just haven’t gotten around to it, don’t worry—adding custom tabs is pretty quick and easy—just follow the steps below:
If you’re not a big social media user, you might not be familiar with the term or the concept of hashtags, let alone know how to use hashtags in your social media marketing. Even so, you’ve probably noticed these pound signs (#) used in front of a topic or keywords on everything from tweets to the bottom of your TV screen during popular programs.
It doesn’t matter how many spreadsheets you create, reports you run, or graphs you make, there are only four ways to grow your business.
Wouldn’t it be great if you have a support system that would help you continually improve every area of your life?
Ford Saeks here coming to you from the offices of Prime Concepts Group with some Superpower thoughts… Do you take a shower or bath everyday? Most likely you do… and why? If you took a shower today, then you’re clean… right? But by the next day, you may be a bit dirty and need to shower again…