Are there really any \"secrets\" to effective marketing, or dies it just boil down to common sense? Lately it seems that many things relating to marketing that to me seem like common sense often appear as “amazing secrets” when I reveal them to others.
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'; syndicate.index++; syndicate.article_title[ syndicate.index ] = 'No One Needs Another !$&#%@ E-mail…'; syndicate.article_url[ syndicate.index ] = 'http://www.primeconcepts.com/artman/publish/Internet_Marketing_21/No_One_Needs_Another_E-mail.shtml'; syndicate.article_date[ syndicate.index ] = 'December 13, 2007'; syndicate.article_summary[ syndicate.index ] = '\n\n
If you’re like me, you already get too many e-mails, and the majority of them are junk and of absolutely no interest to you. Neither you—nor your customer—need more of those, right? But no matter how much spam you get, do you still manage to find time to read e-mails that offer you real value, in relation to your interests, your business, or your lifestyle?
'; syndicate.index++; syndicate.article_title[ syndicate.index ] = 'Generate Million-Dollar Publicity...for FREE!'; syndicate.article_url[ syndicate.index ] = 'http://www.primeconcepts.com/artman/publish/Direct_Marketing_19/Generate_Million-Dollar_Publicity_for_FREE.shtml'; syndicate.article_date[ syndicate.index ] = 'October 9, 2007'; syndicate.article_summary[ syndicate.index ] = '\n\nThe real benefit of sending out news releases on a regular basis isn’t when your stories or articles get published; it\'s when you get copies of all of your published work together and use it to support your other marketing efforts. That\'s when you’ll see how much all of that “free publicity” is really worth.
'; syndicate.index++; syndicate.article_title[ syndicate.index ] = 'Online and Traditional Marketing Methods Help Prospects “See” Your Message '; syndicate.article_url[ syndicate.index ] = 'http://www.primeconcepts.com/artman/publish/Copywriting_20/Online_and_Traditional_Marketing_Methods_Help_Prospects_See_Your_Message.shtml'; syndicate.article_date[ syndicate.index ] = 'September 7, 2007'; syndicate.article_summary[ syndicate.index ] = '\n\n\n Make sure your marketing efforts are coordinated and multi-layered. Your website plays a crucial role in your marketing campaigns, so be sure your site has a well thought-out design, logical, easy-to-follow navigation and copy that grabs their attention. Always support your online marketing efforts with traditional marketing such as sales letters, direct mailings, and brochures, to make sure you’ve got all the bases covered. \n
\n There’s no better way to promote your business and build your credibility with potential customers than through testimonials, case studies, and endorsements. These can be used in your offices, your marketing materials, on your website, and in all of your advertising efforts.
'; syndicate.index++; syndicate.article_title[ syndicate.index ] = 'Turn “On-Hold” Silence Into Marketing Gold'; syndicate.article_url[ syndicate.index ] = 'http://www.primeconcepts.com/artman/publish/Direct_Marketing_19/Turn_On-Hold_Silence_Into_Marketing_Gold.shtml'; syndicate.article_date[ syndicate.index ] = 'July 18, 2007'; syndicate.article_summary[ syndicate.index ] = '\n\nWhat do your customers hear when they’re put on hold? Neither you nor your prospects get anything of value when your customers are left listening to music or a radio station. And putting callers on hold and leaving them in complete silence can leave them thinking they’ve been disconnected and they’ll hang up. \n If you’re not using your “music-on-hold” system to promote your business, you’re missing out on significant relationship-building opportunities.
'; syndicate.index++; syndicate.article_title[ syndicate.index ] = 'Copywriting Secrets of the Pro\'s--Part 2'; syndicate.article_url[ syndicate.index ] = 'http://www.primeconcepts.com/artman/publish/Copywriting_20/Copywriting_Secrets_of_the_Pro_s--Part_2_14.shtml'; syndicate.article_date[ syndicate.index ] = 'June 27, 2007'; syndicate.article_summary[ syndicate.index ] = 'One of the most critical - if not the most critical - elements you must master to be a great copywriter is the headline. Did you know that on average, five times as many people will read a headline as read the content of your copy? Unless your headline sells your product or service, you may have wasted 90% of your money!'; syndicate.index++; syndicate.article_title[ syndicate.index ] = 'Copywriting Secrets of the Pro\'s--Part 1'; syndicate.article_url[ syndicate.index ] = 'http://www.primeconcepts.com/artman/publish/Copywriting_20/Copywriting_Secrets_of_the_Pro_s--Part_1_13.shtml'; syndicate.article_date[ syndicate.index ] = 'June 27, 2007'; syndicate.article_summary[ syndicate.index ] = 'There is no \"right\" way to write copy. The only real outcome you are looking for is \"effective\" copy. By that I mean copy that leads the prospect to buy your product or service. The more you write copy - the better you will get at it.'; syndicate.index++; syndicate.article_title[ syndicate.index ] = 'Four Secrets to turn Your Website Into an Online Money Machine'; syndicate.article_url[ syndicate.index ] = 'http://www.primeconcepts.com/artman/publish/Copywriting_20/Four_Secrets_to_turn_Your_Website_Into_an_Online_M_11.shtml'; syndicate.article_date[ syndicate.index ] = 'June 27, 2007'; syndicate.article_summary[ syndicate.index ] = 'You already know that websites are essential to marketing. The only doubt you may still have is why YOUR website isn\'t bringing in the return on investment that you expected. While there are many possible reasons why your website may not be making you money, here are four simple secrets that can turn your site into an online money machine.'; syndicate.index++; syndicate.article_title[ syndicate.index ] = 'Test, Track, Modify and Test Again!'; syndicate.article_url[ syndicate.index ] = 'http://www.primeconcepts.com/artman/publish/Copywriting_20/Test_Track_Modify_and_Test_Again_10.shtml'; syndicate.article_date[ syndicate.index ] = 'June 27, 2007'; syndicate.article_summary[ syndicate.index ] = 'Effective marketing is much more than simply cranking out sales letters, post cards and e-mails to customers. Unless you first establish methods to test and track the effectiveness of your efforts, you\'re using a \"shotgun\" approach and hoping for the best...'; syndicate.index++; // Set defaults for arguments if user hasn't set them if (syndicate.title_fontface == null) { syndicate.title_fontface = 'Geneva, Arial, sans-serif'; } if (syndicate.title_fontsize == null) { syndicate.title_fontsize = '2'; } if (syndicate.title_fontcolor == null) { syndicate.title_fontcolor = '#003399'; } if (syndicate.title_fontbold == null) { syndicate.title_fontbold = true; } if (syndicate.title_fontital == null) { syndicate.title_fontital = false; } if (syndicate.date_fontface == null) { syndicate.date_fontface = 'Geneva, Arial, sans-serif'; } if (syndicate.date_fontsize == null) { syndicate.date_fontsize = '1'; } if (syndicate.date_fontcolor == null) { syndicate.date_fontcolor = '#6699cc'; } if (syndicate.date_fontbold == null) { syndicate.date_fontbold = false; } if (syndicate.date_fontital == null) { syndicate.date_fontital = false; } if (syndicate.date_fontunder == null) { syndicate.date_fontunder = false; } if (syndicate.summary_fontface == null) { syndicate.summary_fontface = 'Geneva, Arial, sans-serif'; } if (syndicate.summary_fontsize == null) { syndicate.summary_fontsize = '2'; } if (syndicate.summary_fontcolor == null) { syndicate.summary_fontcolor = '#6699cc'; } if (syndicate.summary_fontbold == null) { syndicate.summary_fontbold = false; } if (syndicate.summary_fontital == null) { syndicate.summary_fontital = false; } if (syndicate.summary_fontunder == null) { syndicate.summary_fontunder = false; } if (syndicate.title_maxlength == null) { syndicate.title_maxlength = 0; } if (syndicate.summary_maxlength == null) { syndicate.summary_maxlength = 0; } if (syndicate.bgcolor == null) { syndicate.bgcolor = '#ffffff'; } if (!syndicate.max_articles) { syndicate.max_articles = syndicate.article_title.length; } // !syndicate.max_articles catches null and zero if (syndicate.display_date == null) { syndicate.display_date = true; } if (syndicate.display_summaries == null) { syndicate.display_summaries = true; } // Don't allow user to display too many articles if (syndicate.max_articles > syndicate.article_title.length) { syndicate.max_articles = syndicate.article_title.length; } /* //Function to crop text on word boundaries function crop_text(text, max_length) { // If the string is already small enough, return it unscathed if (text.length <= max_length) { return( text ); } // If the user has specified a length of 0, it means he wants the whole thing if (max_length == 0) { return( text ); } // Start looking for a space, leaving space for an elipsis on the end var test_length = (max_length - 3); if (test_length < 1) { return( '...' ); } // max_length too small while (text.charAt(test_length) != ' ') { test_length--; // If we didn't find any spaces to break on, return the string broken at max_length if (test_length == 0) { return( text.substring(0, max_length - 3) + '...' ); } } return text.substring(0, test_length) + '...'; } */ // List our articles, stopping if the user doesn't want any more for ( syndicate.index = 0; syndicate.index < syndicate.max_articles ; syndicate.index++ ) { /*syndicate.article_title[syndicate.index] = crop_text(syndicate.article_title[syndicate.index], syndicate.title_maxlength); syndicate.article_summary[syndicate.index] = crop_text(syndicate.article_summary[syndicate.index], syndicate.summary_maxlength);*/ document.write('Powered by PrimeConcepts.com
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