PrimeConcepts.com

Marketing Secrets or Common Sense?

Fri, 07 Mar 2008 12:35:20 PST

Are there really any "secrets" to effective marketing, or dies it just boil down to common sense? Lately it seems that many things relating to marketing that to me seem like common sense often appear as �amazing secrets� when I reveal them to others.

No One Needs Another !$&#%@ E-mail�

Thu, 13 Dec 2007 15:29:32 PST

If you�re like me, you already get too many e-mails, and the majority of them are junk and of absolutely no interest to you. Neither you�nor your customer�need more of those, right? But no matter how much spam you get, do you still manage to find time to read e-mails that offer you real value, in relation to your interests, your business, or your lifestyle?

Generate Million-Dollar Publicity...for FREE!

Tue, 09 Oct 2007 16:14:21 PST

The real benefit of sending out news releases on a regular basis isn�t when your stories or articles get published; it's when you get copies of all of your published work together and use it to support your other marketing efforts. That's when you�ll see how much all of that �free publicity� is really worth.

Online and Traditional Marketing Methods Help Prospects �See� Your Message

Fri, 07 Sep 2007 14:31:04 PST

Make sure your marketing efforts are coordinated and multi-layered. Your website plays a crucial role in your marketing campaigns, so be sure your site has a well thought-out design, logical, easy-to-follow navigation and copy that grabs their attention. Always support your online marketing efforts with traditional marketing such as sales letters, direct mailings, and brochures, to make sure you�ve got all the bases covered.

The Promotional Secret Weapon that Doesn�t Cost a Dime and has Huge Payoffs!

Thu, 09 Aug 2007 11:30:28 PST

There�s no better way to promote your business and build your credibility with potential customers than through testimonials, case studies, and endorsements. These can be used in your offices, your marketing materials, on your website, and in all of your advertising efforts.

Turn �On-Hold� Silence Into Marketing Gold

Wed, 18 Jul 2007 10:11:54 PST

What do your customers hear when they�re put on hold? Neither you nor your prospects get anything of value when your customers are left listening to music or a radio station. And putting callers on hold and leaving them in complete silence can leave them thinking they�ve been disconnected and they�ll hang up. If you�re not using your �music-on-hold� system to promote your business, you�re missing out on significant relationship-building opportunities.

Copywriting Secrets of the Pro's--Part 2

Wed, 27 Jun 2007 15:58:00 PST

One of the most critical - if not the most critical - elements you must master to be a great copywriter is the headline. Did you know that on average, five times as many people will read a headline as read the content of your copy? Unless your headline sells your product or service, you may have wasted 90% of your money!

Copywriting Secrets of the Pro's--Part 1

Wed, 27 Jun 2007 15:11:00 PST

There is no "right" way to write copy. The only real outcome you are looking for is "effective" copy. By that I mean copy that leads the prospect to buy your product or service. The more you write copy - the better you will get at it.

Four Secrets to turn Your Website Into an Online Money Machine

Wed, 27 Jun 2007 12:29:00 PST

You already know that websites are essential to marketing. The only doubt you may still have is why YOUR website isn't bringing in the return on investment that you expected. While there are many possible reasons why your website may not be making you money, here are four simple secrets that can turn your site into an online money machine.

Test, Track, Modify and Test Again!

Wed, 27 Jun 2007 10:30:00 PST

Effective marketing is much more than simply cranking out sales letters, post cards and e-mails to customers. Unless you first establish methods to test and track the effectiveness of your efforts, you're using a "shotgun" approach and hoping for the best...

Save Time, Money and Effort With a Marketing Calendar

Fri, 11 May 2007 10:32:00 PST

Typically designed to provide a year-long overview of a company's marketing efforts, a marketing calendar functions a lot like that every day calendar - it marks the passage of time and helps you keep track of important dates. The difference is that a carefully thought-out marketing calendar focuses exclusively on your company's marketing efforts for the coming year.

The Secret of a Marketing Makeover that Will Transform Your Results

Mon, 04 Dec 2006 16:37:00 PST

Let's take a closer look at one of the biggest marketing mistakes - copycat marketing - and how to avoid it.

Google Adwords and Keyword Competition

Wed, 22 Feb 2006 16:28:00 PST

Question: I want to use Google� Adwords to drive traffic to my site and there are already tons of Adword ads on my keywords. Is it a waste of time, money and effort adding my ad to the mix if it doesn't display on the first page?

Copyright & Trademarks - Protect your Creative Works!

Fri, 23 Dec 2005 14:06:00 PST

How to distinguish between a Copyright and a Trademark; what can be protected by each.

Publictity -- Quick & Dirty Tips to Getting More Prospects and Customers

Tue, 20 Dec 2005 09:56:00 PST

7 Reasons Why You Need Free Publicity! Often, the most overlooked marketing tool is getting no-cost and low-cost publicity for your products and services.

Get more Bang for your Buck with the Marketing Magic Mix System

Tue, 20 Dec 2005 09:14:00 PST

Get more bang for your marketing buck when you align your market, message and method.

Branding and Positioning Strategies

Fri, 14 Jan 2005 14:23:00 PST

The secret to becoming financially successful in today's market is branding yourself as the definitive expert in your niche, and then exploiting that branding to build a professional practice.

But if you want all this to happen - you've got to understand one very simple, yet very profound truth...

You are not in the SPEAKING business. You are in the MARKETING business. Speaking is just one of the things you market. Or more correctly, speaking is just one of the ways you deliver the product you really market. Which is information. (Or if you are a humorist - entertainment.)