Copyright & Trademarks - Protect your Creative Works!
How to distinguish between a Copyright and a Trademark; what can be protected by each.
Published on December 23, 2005 in Speaker Success Strategies
Branding and Positioning Strategies
The secret to becoming financially successful in today's market is branding yourself as the definitive expert in your niche, and then exploiting that branding to build a professional practice.
But if you want all this to happen - you've got to understand one very simple, yet very profound truth...
You are not in the SPEAKING business. You are in the MARKETING business. Speaking is just one of the things you market. Or more correctly, speaking is just one of the ways you deliver the product you really market. Which is information. (Or if you are a humorist - entertainment.)
Published on January 14, 2005 in Speaker Success Strategies
