| Google Adwords and Keyword Competition |
Question: I want to use GoogleŽ Adwords to drive traffic to my site and there are already tons of Adword ads on my keywords. Is it a waste of time, money and effort adding my ad to the mix if it doesn't display on the first page?
Ford Saeks Answers In:
You'll get the highest click through rate on the first page which as of now shows the first eight GoogleŽ adwords ads. I don't always aim for the top listing even though it gets higher traffic. My tests have found that sometimes being the second or third listing on the first page actually gets a better quality lead to my site.
GoogleŽ changed the way keyword bid prices and listing work as of August 16, 2005. The minimum click-through rate is not the main factor in determining where your ads show, but now the amount you bid on the keyword (or keyword phrase) is a major factor with where your ad displays.
It's only a waste of money if you are tracking the number of visitors and measuring your success of the campaign based on your "visitor value" and that value is less than it's costing you to buy the traffic on Google. The visitor value is the number of visitors received divided by the revenues generated from them in a specific period of time.
You must split test your GoogleŽ ads, split test your landing pages and keep tweaking the process until it's profitable. It's profitable when you can attract a paying customer for less than its costing you to buy the traffic from Google. Keep in mind that you might be losing money on the first sale and that's fine, as long as you have backend follow-up products that make up for it in the long-term.
A competitive keyword group doesn't mean you cannot make money - it just means you have to be savvier with your ads, landing pages, auto-responder series, and lead generation mechanisms. There are several strategies specific of using Pay-per-Click methods to get traffic - and they can be the best source for cleaning up your sales processes quickly to increase your profits.
How to actually design the landing pages, create the ads and effectively use Google and other Pay-per-click strategies is covered in For's New Internet Profit Kit for Information Marketers at http://www.internetprofitkit.com.
Published in
Internet Marketing
As President of Prime Concepts Group, Inc., Ford Saeks is best known for his ability to position people and their products and services for profit through proven marketing, innovative publicity campaigns and profit-rich solutions. Thousands of people watch his television show “Profit-Rich Marketing,” read his “Success Strategies" marketing column in business and trade publications, and he’s been interviewed on numerous radio programs. Companies and organizations of all types and sizes benefit from Ford’s customized consultations, corporate presentations and seminars. An entrepreneur in every sense, Ford shares his real-life advice as someone who has been there—in his own ventures and with his many clients. For useful marketing tips and to subscribe to Ford’s free monthly marketing tips ezine, visit www.primeconcepts.com.
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CONTACT INFO: Ford Saeks is available to the media and to meeting planners for interviews and programs concerning direct and Internet marketing. He can be reached through Prime Concepts Group, Inc. at 1-800-946-7804 or 1-316-942-1111. Rights to reprint and reproduce this article are granted as long as it includes the full last paragraph tag line complete with web links.
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