Marketing Secrets or Common Sense?
Are there really any "secrets" to effective marketing, or dies it just boil down to common sense? Lately it seems that many things relating to marketing that to me seem like common sense often appear as “amazing secrets” when I reveal them to others.
Published on March 7, 2008 in Direct Marketing
Generate Million-Dollar Publicity...for FREE!
The real benefit of sending out news releases on a regular basis isn’t when your stories or articles get published; it's when you get copies of all of your published work together and use it to support your other marketing efforts. That's when you’ll see how much all of that “free publicity” is really worth.
Published on October 9, 2007 in Direct Marketing
Turn “On-Hold” Silence Into Marketing Gold
What do your customers hear when they’re put on hold? Neither you nor your prospects get anything of value when your customers are left listening to music or a radio station. And putting callers on hold and leaving them in complete silence can leave them thinking they’ve been disconnected and they’ll hang up.
If you’re not using your “music-on-hold” system to promote your business, you’re missing out on significant relationship-building opportunities.
Published on July 18, 2007 in Direct Marketing
Save Time, Money and Effort With a Marketing Calendar
Typically designed to provide a year-long overview of a company's marketing efforts, a marketing calendar functions a lot like that every day calendar - it marks the passage of time and helps you keep track of important dates. The difference is that a carefully thought-out marketing calendar focuses exclusively on your company's marketing efforts for the coming year.
Published on May 11, 2007 in Direct Marketing
The Secret of a Marketing Makeover that Will Transform Your Results
Let's take a closer look at one of the biggest marketing mistakes - copycat marketing - and how to avoid it.
Published on December 4, 2006 in Direct Marketing
