Online and Traditional Marketing Methods Help Prospects “See” Your Message
Make sure your marketing efforts are coordinated and multi-layered. Your website plays a crucial role in your marketing campaigns, so be sure your site has a well thought-out design, logical, easy-to-follow navigation and copy that grabs their attention. Always support your online marketing efforts with traditional marketing such as sales letters, direct mailings, and brochures, to make sure you’ve got all the bases covered.
Published on September 7, 2007 in Copywriting
The Promotional Secret Weapon that Doesn’t Cost a Dime and has Huge Payoffs!
There’s no better way to promote your business and build your credibility with potential customers than through testimonials, case studies, and endorsements. These can be used in your offices, your marketing materials, on your website, and in all of your advertising efforts.
Published on August 9, 2007 in Copywriting
Copywriting Secrets of the Pro's--Part 2
One of the most critical - if not the most critical - elements you must master to be a great copywriter is the headline. Did you know that on average, five times as many people will read a headline as read the content of your copy? Unless your headline sells your product or service, you may have wasted 90% of your money!
Published on June 27, 2007 in Copywriting
Copywriting Secrets of the Pro's--Part 1
There is no "right" way to write copy. The only real outcome you are looking for is "effective" copy. By that I mean copy that leads the prospect to buy your product or service. The more you write copy - the better you will get at it.
Published on June 27, 2007 in Copywriting
Four Secrets to turn Your Website Into an Online Money Machine
You already know that websites are essential to marketing. The only doubt you may still have is why YOUR website isn't bringing in the return on investment that you expected. While there are many possible reasons why your website may not be making you money, here are four simple secrets that can turn your site into an online money machine.
Published on June 27, 2007 in Copywriting
